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5 Tips to Make Your Online Payment Process Easier for Customers

Tag: online payments

5-tips-to-make-your-online-payment-process-easier-for-customers

Just like a brick and mortar store, the success of an online business depends largely on the loyalty of its client base. In order to build and retain a loyal customer base, it is essential to streamline your business practices. And one smart way to do that is by providing an efficient and simple online payment process. By simplifying your online payment process, you can instantly lower the risk of incomplete transactions and abandoned shopping carts. So, check out these 5 tips to make your online payment system smooth and efficient.

  • Offer multiple options:

    The foremost feature of an online payment system is its flexibility. Internet based businesses should try to offer as many different online payment options as possible. The idea is to ensure that none of your prospective client leaves the site on account of not being able to pay. Debit cards, credit cards and online banking are generally the most widely used options for making online payments. However, you can go beyond that and offer more choices such as payment through online wallets. Further, even within the debit and credit card ecosystem, you can offer choice of different cards. However, after a certain limit, expanding your payment pipeline may not be cost-efficient. Therefore, it is important to fully analyze your target market to pick the best payment options.

  • Integrate seamlessly:

    The online payment modes should be seamlessly integrated with your website. The setting up of an online payment system also requires collaboration with a number of external partners. Hence, several factors will be at play. While it is not possible to have complete control over these factors, it is important that their features are adequately modulated to provide a smooth experience to your clients. Such consistency is also useful in raising brand awareness and brand loyalty. Integration is also important to minimize the risk of online frauds and scams.

  • Ensure privacy and security:

    Apart from making the online payment process smooth and fast, it is important to ensure the safety of data as well. Online payment systems are highly susceptible to scams and phishing. Since these transactions involve sensitive data, it is vital that the customers are assured that their information will remain safe. For this purpose, you can obtain a Secure Sockets Layer or SSL certificate for your website. Display of this certificate on your website will provide a sense of security to your clients. A PCI-compliant website is also an assuring signal.Further, you should keep your software updated to ward off any phishing attack. Use the latest versions of antivirus and anti-scam software.

  • Allow feedback and fix errors:

    Even a simple payment gateway may become more efficient with just a few tweaks. When you design your online payment system, you should try to keep it simple. A simple design ensures that you can make changes to it without any hassle. Your online payment system can also allow feedback from clients. Such feedback can provide interesting insights and may help you in designing an even better system. A simple payment system will also allow timely rectification of any shortcomings or errors.

  • Collaborate and outsource:

    Online payment systems usually follow complex processes. While you can design your own payment system, it is generally more efficient to outsource the entire ecosystem or some important parts of it. You can collaborate with online payment processing services providers for this. These providers offer a wide range of services, such as the ability to process different payment methods and dealings in multiple currencies. These providers also use sophisticated tools to ensure speedy payment processing, making your business more liquid and efficient. By collaborating with reliable and reputed online payment services providers, you can provide the best payment system to your customers.

So, keep the above guidelines in mind, to provide your clients with a super efficient online payment process, which is not only fast and smooth, but also reliable and safe. These features can help you enhance your revenue in a significant manner.

Also Read: How PayTabs is making it super easy to manage your online store’s payment process

top-reasons-why-your-business-should-accept-payments-online

For a business, one of the most important tasks and objectives is to maintain the profitability and liquidity of the organization. It is important to ensure that you are able to receive your dues in a prompt manner. This can be made easy by adopting the right online payment methods. If your business is able to accept online payments, then you can convert your receivables into cash with relative ease. Online shoppers also prefer to make payments through digital modes these days. Here are some of the advantages of online payment systems.

Collaboration with Expert Online Payment Providers: While you can set up your own online payment system, teaming up with specialized online payment processors has many benefits. There are certain points to keep in mind while choosing your online payment provider. They should possess state of the art infrastructure so as to offer efficiency and security to your clients. It is preferable that the system is also equipped with the latest anti-scam software to provide protection against cyber-attacks. Further, you should also pay thorough attention to their fee structure. There should be no element of surprise for you or your clients. A reputed gateway will disclose all fees and charges upfront. If the provider charges fee on volume basis, you should ensure that it is reasonable at all the levels. Such collaborations can provide you with specialized services, making your business more efficient.

            Also Read: 7 Tips for Safe Online Transactions

Easy Setup: The process of accepting online payments is not complicated at all. The setup takes only a short while and offers immense convenience. You can easily integrate this payment system with your website and online store. The integration process may differ from one online payment gateway to another but the fundamentals remain the same. The registration process is also simple and quick, requiring you to provide some essential information. There is generally minimal paperwork involved. Once the set up is integrated, you are only required to take up periodical maintenance sessions. Now, you are all set to accept online payments from your clients.

Affordable: Thanks to consistent improvement in technology, online payment systems are becoming more affordable with time. Most online payment processors now offer accounts with zero setup fees. This feature adds on to the efficiency of your business. As more and more businesses are signing up for online payment processing systems, the transaction fees are also coming down, thus rationalizing the operational costs. In many cases, the online payment processor may also agree for a lumpsum payment, irrespective of the volume. This deal may be ideal for fast-growing businesses. With declining costs, the benefits of online payment systems outweigh the shortcomings. Businesses now get to boost their margins by using these cost-effective online payment solutions.

Widen Your Market: Online payment solutions allow you to increase your turnover and reach a wider market. With the help of these gateways, you can service overseas markets as well, since you can accept foreign currencies. Online payment solutions facilitate the use of international credit and debit cards, thus increasing the reach of your products and services. You can attract more customers with online payment facilities and gain a competitive edge over your peers. You can offer more payment options to your clients, allowing them to spend their money without hassle. Further, online payment systems are known to encourage impulse purchases. Such purchases can add significantly to your bottom line.

Better Customer Satisfaction: By introducing online payment facility, you can greatly enhance the shopping experience for your clients. They will have more choices when it comes to making payments for your goods and services. They will also be in a position to plan their budget better, as they can use their credit cards instead of making upfront cash payments. The faster delivery of goods is another benefit, since online payments are processed faster than offline payments. Online payment systems generally come with inbuilt security features, which increase the element of trust and safety.

To conclude, accepting online payments has become essential for all businesses, especially after the pandemic, as social distancing will continue for some time to come. And with easy set up and operations, this feature can help you boost your revenue and profit too.

PayTabs

Fintech-Companies-Can-Help-Small-Businesses-in-Multiple-Ways

Technology has played a big role in revamping the business sector in recent times, by providing innovative small business solutions. However, it has been especially helpful for small businesses, by aiding them with a wide range of functions. As small-scale businesses generally have access to limited resources, the use of technology can help them optimize resource utilization. Fintech or financial technology is mainly concerned with the proper utilization of funds and management of finances of an organization. So, here is a close look at the different ways in which fintech can help take your small business to a whole new level.

A Chance to Adopt Payment Gateways: The ability to accept online payments is crucial for small businesses nowadays. This is because customers are more inclined to make payments through digital routes such as card payments, online banking, and wallet payments. For such online payments, you need to engage the services of an online payment processor. And a reputed fintech company can promise you exactly that.A reliable payment gateway will be fast, efficient, safe and easy to integrate with your website or e-store. It will have no hidden fees or charges.Such a payment processor will also have good reviews in the market.Plus, you might get to try out a demo session before signing up for it.

            Also Read:5 Common Payment Processing Challenges Small Businesses Face

Simpler Payment Processing: Fintech also allows you to simplify the way your clients transact with you. Customers now prefer making payment through cards, be it debit, credit or a gift card. Such digital payments are not possible without the use of fintech tools or solutions. With the help of technology, you can prepare your business to accept a wide range of cards through payment gateway solutions. Further, your business should also be ready to accept other forms of digital payments such as wallet payments and mobile payments. The use of fintech tools will help you in setting up these systems. If you run an offline small business, then the latest fintech tools can help you get rid of old and bulky payment machines.

Better Customer Engagement: Fintech solutions can not only smoothen out the transaction process, but can also help businesses gain better consumer insights. With the help of these tools, you can gather data about the preferred mode of payment of your target market, their payment patterns, and other relevant details. Such data can help you design proper small business solutions. Your fintech apps can also allow you to interact directly with your clients with regard to their financial transactions. Many such apps have the feature to integrate your social media hangouts with your financial payment system. You can also design your marketing campaign and feedback system with the help of this integration.

            Also Read:Payment Gateway for Small Business

Automation: The use of fintech apps will allow you to automate your systems. You can undertake such automation on your own or engage the services of specialist services providers. As small businesses may not be in the position to hire accountants, it is advisable that you negotiate with your online payment processor as they may provide you with an automatic accounting feature. It is important to choose your online payment processor carefully as the good ones offer a wide range of financial services. Some of the most prominent types of services provided are streamlining of expenses, ability to accept foreign currencies, and real time record updating.

Secure Features: Security is of utmost importance for small businesses, especially when they go online. Security not only refers to the security of physical goods, but also of the intangible data such as personal and sensitive information of their clients. Fintech tools help small businesses conduct online transactions through robust payment gateway solutions and ensure that the data collected while processing these transactions is kept safe and secure. This will help small businesses add more volume to their revenue as they will be able to establish a dedicated customer base.

            Also Read:Five Payment Processing Challenges For Small Businesses

So, if you are looking for an effective technology solution for small businesses, fintech companies are your best bet. They can help infuse transparency and efficiency into your daily operations, without incurring significant expenses and outgoings. Optimal use of fintech tools and solutions can help small businesses provide more security features to their clients as well.

PayTabs

The-Impact-of-Lockdown-on-Digital-Payments

Things in the world of business have changed drastically after the imposition of lockdown on account of the COVID-19 pandemic. It has especially impacted the way people shop and make payments. Needless to say, there has been a severe impact on digital payments as well. On one hand, digital payments, such as donations have seen a massive surge, but on the other hand, digital payments that were made for online shopping have reduced dramatically. Digital payment is a relatively new and highly dynamic payment mode. In the coming days, it is expected to see even more transformation as it strives to adjust to the new reality. Here are some of the ways things have changed and how to adapt to them.

  1. Digital payments for essential goods have increased: There has been a notable increase in the digital payments and wallet payments being made for essential goods. Earlier, people used to carry out cash transactions for everyday use items, such as vegetables, groceries, and fruits etc. However, with this pandemic, the public and businesses are now reluctant to handle currency notes and coins. This trend has led to a massive increase in the quantum of digital payments being made for daily needs fulfillment. Businesses are also more willing to accept digital payments so as to minimize the need to sanitize and contact.
  2. Ecommerce transactions have declined: While digital payments for offline transactions have increased, a significant decrease in ecommerce transactions has been noted. Due to various restrictions, the volume of ecommerce has declined drastically, as the companies are not able to carry out deliveries. Consequently, digital payments in the ecommerce segment have also declined. The impact in this segment is especially palpable as ecommerce was one of the most prominent segments for digital payments. Due to restriction on the movement of goods, people are not carrying out ecommerce transactions, and therefore, payments have been hampered like never before.
  3. Digital payments for services have increased: As more and more businesses are moving towards contactless services and social distancing, a decline in cash transactions has been observed. However, people are still required to pay for essential services such as utility bills, electricity payments and taxes. Hence, the use of digital modes for fulfilling these obligations has increased. Till date, digital payments have played an important role in keeping the economy running, as people are not able to venture outside and withdraw money from ATMs or bank branches during the lockdown. In such cases, digital payments have come to their rescue and have helped them avail essential services.
  4. Travel sector is suffering from reduced demand: The ban on movement of goods and people has wreaked havoc on the transport and travel sector. This segment has almost come to a standstill, as people have either postponed or cancelled their travel plans in the wake of the pandemic. Tourism has also hit a bad patch due to the ongoing ban on air travel and domestic and international flights. As a result, the quantum of digital payments usually made for tour and travel purposes has also declined drastically. However, it is expected that once the lockdown is revoked and people are allowed to go about their normal activities, the sector may see a swift surge. Accordingly, the momentum for digital payments will also increase considerably.
  5. Overall trend: As is evident from the points discussed above, the lockdown has had different impacts on different segments. Digital payments have played an important role in keeping the economy live and running during these difficult times. Despite the restriction on movement and contact, digital payments have made it possible to pay mandatory bills. Also, some businesses have been able to conduct regular operations while observing social distancing, due to digital payments.

All in all, digital payment systems and electronic wallets have proved their worth during these testing times. These technologies have helped in maintaining order amidst the chaos by performing some very essential services. Even after the lockdown is revoked, it is expected that digital payments will continue to be popular as people all over the world will become more cautious about possible infections and the dangers of transactions that involve contact.

PayTabs

How-to-Simplify-Invoicing-and-Billing

Invoicing is an important function in an organization as an efficient system ensures that the bills are collected promptly, leading to better liquidity in the market. Simplified invoicing system also ensures that your clients are assured that they are billed correctly. Integrated payment technologies may be used for this purpose of simplifying the process. Whether you run a small business or a big one, it is important that your invoicing and billing process is smooth and timely. Here are some of the pointers which may help you in simplifying the entire process. 

Fix the Terms: In order to simplify the process, it is important that the organization has clear terms and conditions related to invoicing. Once you have set the terms, you can proceed with communicating these terms to your clients so that there is no ambiguity on this front. Some of the most important variables which should be covered under the terms are the duration of billing i.e. whether the billing will be done on project basis or hourly basis and the duration within which the invoice is required to be paid. Further, the terms which need to be fulfilled before the payment is made should be included. 

Automate the Process: With the easy and economic availability of various tools, it is easier than ever to automate the process of invoicing. The process involves the transfer of data from invoices to electronic system and thereafter carrying out the task of interpreting and validating the invoices. Some of the other aspects of the process are approvals, payments, resolution and storage. The investment in Enterprise Resource Planning or ERP systems tends to pay for itself in a short duration of time as it brings about efficiency in operations. With the elimination of manual intervention, the firm can optimize its human resources. 

Choose Appropriate Payment Options: In order to keep your billing and invoicing process simple, it is essential that you choose your payment options carefully. With a plethora of options available, it has become more difficult for vendors to keep track. The businesses should ensure that they fully balance the pros and cons of providing a range of payment options to their clients. While it is imperative that you offer a wide variety of payment options so that your clients are assured of ease and convenience, it is also important that the selection is kept at a manageable level. The offering of multiple payment channels is also expected to boost your liquidity and reduce the chances of defaults. 

Integrate Different Variables: Invoices comprise a wide range of variables which may make the entire process complicated and time consuming. The integration of these facets are helpful in ensuring the efficiency. You can start by using integration tools for aggregating the expenses incurred for a particular project or a job. Such integration also helps in exercising proper control over expenses and thus keeping the project on a proper path. Timely integration of expenses ensures that you are able to send the invoice in a prompt manner. 

Pay Attention to Analytics: It is essential to keep proper track of your invoicing system. Once the system is automated, it becomes a lot easier to gather the data and then to compare it against the set standards to find out the deviations. There are several tools available for the purpose of collecting such data and then analyzing it. Various aspects such as time tracking solutions may help in making the process more efficient by providing relevant data. Time tracking solution is especially helpful in improving the productivity by generating detailed reports. These reports provide better communication to the clients about the progress of work and thus render invoicing more helpful to them. Analytics are also useful for the purpose of forecasting, which is helpful in planning. 

Overall, the importance of efficient billing and invoicing cannot be overemphasized. The automated invoicing process may be augmented by the addition of terms and conditions such as levy of penalty in case of late payments. The combination of such online and offline measures helps in making the system more amenable to your business. The installation of such system may require significant amount of resources in the beginning but it proves to be more efficient in the long run.