Running an enterprise business is an incredibly competitive trade that is constantly growing. New businesses are constantly emerging so  competition will always exist. Therefore it’s important to do everything you can to stay at the top of your game. 

If you’re getting all the traffic but no sales, something has clearly gone wrong.

It’s evident that more sales mean more income for your company. However, you need to ensure that you are using the finest marketing strategies to guarantee those sales.

Top-class marketing strategies are essential for improving your reach and scaling your business. Without them, your company may plateau and become obsolete.

This guide aims to make life easier for you when it comes to assessing why marketing methods to use to get the most benefits. 

Here are 9 marketing strategies to help you grow your business and instantly boost your enterprise sales:

Offer incentives

The main aim of running an enterprise business is to receive regular orders from retailers. But, many retailers may be reluctant to continue giving you their custom if they don’t get anything in return. This is known as reciprocity marketing.

Incentives are benefits that are presented to retailers to encourage them to complete a task and continue purchasing your products or services.

For example, offering a referral incentive would urge retailers that regularly order from you to recommend your services to other retailers. If any of those retailers purchase something from you, the referee receives a reward such as free delivery or a discount on goods.

Promote limited offers

Promoting offers online is the best way to make them known. With over 86% of the global population now online, your posts won’t go missed. And if there’s a chance someone could miss out on a limited sale or product launch, they would jump on it straight away and make the purchase.

The same goes for retailers.

This will result in a drive in sales and the potential to gain regular custom. So, do some research to find out what your retailers really want and learn how to use reciprocity marketing to boost sales.

Promoting limited offers and discounts will ignite that fear of missing out inside your retailers and prompt them to make their purchase now rather than later.

This is a useful way to eradicate any hesitance retailers may have when it comes to placing an order with you. If they realize that they only have two hours left to secure a good deal on a product, they will certainly click that ‘pay now’ button.

Prioritize customer service

This may seem obvious, but some organizations don’t realize the importance of keeping their customers happy.

Word of mouth marketing is a good example of an extremely useful strategy; however, it is only possible if your existing retailers trust in your service and feel that you are reliable enough to recommend to others. If they trust in you, this can increase your conversion rate and boost your reputation.

To increase the quality of your service, try to be as attentive towards your retailers as you possibly can. Showing them how much they mean to your business will make them feel valued and they won’t hesitate to share this experience with other retailers.

You can also invest in improving the customer experience with your online platforms, and ordering processes. Making all interactions with your company as seamless as possible will ensure your retailers are always satisfied. This may require updating your system or incorporating AI for sales.

Doing this will not only enhance your sales figures, but it will also improve your retention rates.

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Invest in SEO content

This strategy is especially important for securing purchases from new retailers.

A strong SEO strategy is crucial for getting your products and services out into the world, and it’s also important to incorporate it into your omnichannel marketing strategy. This will ensure your website and social media platforms are optimized to show on related internet searches.

This is essential for running a successful business as it will push your company’s online presence towards retailers looking for solutions you could potentially provide.

For example, let’s say a law firm in today’s society of remote working wants to optimize its content and include the phrase ‘virtual law’ in their next blog post. Whenever someone searches for that phrase, the law firm will show in the suggestions.

This is a useful method for increasing your reach which will inevitably increase your sales.

Attend trade shows

Attending (and actively participating) in trade shows is a very effective method for spreading awareness for your brand and increasing sales.

Trade shows are essentially meet-ups for enterprise and retailers (buyers and sellers), and they allow you to pitch your services directly to your target retailer. It would seem ridiculous not to take full advantage of these opportunities when they’re within your grasp.

By securing your place in a busy location and in an efficient time slot, you can boost your sales massively in very little time.

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Send out free samples

Sending out free product samples is a practical way of getting your brand out there and showing potential customers the quality products they are missing out on.

By providing free product samples, you will draw retailers’ attention to items they may not have previously known existed. This will allow retailers to try before they buy and can also help boost their trust in your business.

You will also be helping retailers as they can gauge how popular certain items will be with their customers before making a purchase.

You can even customize the samples to promote your newest or most popular products. This would help you boost sales in specific areas of your business.

Collaborate with social media influencers/celebrities

This is an incredibly useful marketing strategy that has gained traction over the last few years. It has been shown that 27% of shoppers in the Middle East have been influenced to buy a product following an endorsement from an influencer/celebrity. So it’s no wonder why most large enterprise are taking advantage of this marketing tactic.

Collaborating with popular celebrities or influencers can bring an immense level of interest to your brand and its products. 

Members of the public are prone to purchasing products that are promoted by a public figure they admire, and retailers have no choice but to increase their stock levels to meet this demand. Consequently, if your products are in high demand from the public, retailers will be submitting orders left, right, and center.

Collaboration can take on many forms. From a paid promotion on the influencer’s online platform to a televised advertisement featuring a relevant celebrity. Any type of partnership (such as high ticket affiliate programs) will aid in growing your organization’s popularity and increasing sales figures.

Get listed on industry directories

Securing your place on industry directories is one of the most valuable marketing strategies on increasing brand awareness and boosting sales.

By featuring on these directories, you will be making your business known to many professionals in your industry. All important details such as contact details and business purposes will be featured on the list to give readers all the information they require. 

This is an easy strategy as it will continue to work while you focus on other marketing details. The list will always be available so you don’t have to worry about amending it unless any important business details change.

This will make it easy for retailers to locate your company and place an order at any time.

Depending on the directory, this strategy can also be one of the most effortless ways to save money for your business.

Create an email list

Setting up an email list is an often undervalued marketing strategy however, it can help increase enterprise sales hugely.

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Sending regular emails to your existing retailers is a practical way of keeping them updated on available products, offers, and events. For example, if you’re attending an upcoming trade show, make relevant retailers aware of this.

Emails can be customized to suit the recipient to make them feel valued. This will result in a much better reaction than generic, bulk emails that are almost instantly detailed. 

If you are hosting a regional offer you can filter which retailers receive certain emails. Let’s say you are promoting a limited offer that ends at a specific time. You can send customized emails to all retailers to ensure time differences are taken into account. For instance, all emails linked to .au domains will show a different end time for the limited offer than those linked to .qa domains.

By sending emails to launch new products or promote existing items, you will make it easy for retailers to make a purchase.

The bottom line

The above nine marketing strategies are extremely useful for boosting enterprise sales and increasing awareness for your brand.

Running an enterprise business can be extremely rewarding. However, it requires a great deal of time and preparation. This article is here to help you by providing all answers you may have on increasing sales through marketing strategies.

Although all of these suggestions may not be applicable to your company, take what you need and reap the benefits. Whether you decide to launch a paid partnership with a well-known celebrity or attend your first trade show, your sales figures will be sure to rise in no time.

-Grace Lau is the Director of Growth Content at Dialpad small business phone services, an AI-powered cloud communication platform for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn

Shopping cart abandonment is one of the most frustrating problems in ecommerce. It means you’re doing almost everything right. But at the last minute, you’ve missed out on an interested customer. With around 76% of carts in the Middle East being abandoned before checkout, what could be going wrong?

Online shopping cart abandonment can be caused by a range of things, but luckily there are plenty of ways to tackle the problem. Let’s look at ten practical tips you can employ very quickly.

1. Improve shipping

According to the Baymard Institute, the number one cause of cart abandonment is extra costs (and that often means shipping!). 

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Many retailers avoid being upfront about shipping costs, hoping to slip them in at the checkout stage as if they’re an afterthought. Unfortunately, this tends to have the opposite effect to it’s intent – customers notice, and often leave.

One way to avoid this is to make your shipping costs clear earlier in the purchase journey. However, this alone may not increase successful conversions. Price-sensitive customers who would have abandoned their cart are instead likely to abandon the purchase at the browsing stage.

Getting your customer the most attractive shipping cost should be central to your ecommerce pricing strategies. Negotiate with your carriers and see if you can provide a flat cost. Alternatively, use tiered pricing or provide free shipping above a certain order value.

2. Use your returns policy as a selling point

One reason your customers abandon their cart is that they’re almost sure they want the product but they’re not sure about your returns policy.

Luckily, this is an easy fix. Make sure your returns policy is easy to find, and easy to understand. It should be so good that it becomes a selling point, and your customers should know about it at the start of the checkout procedure – maybe even during their initial browsing. Display it prominently across your site, from the product page to the confirmation email.

If a customer has any doubt in their mind about buying, a clear returns policy removes it as an obstacle to purchasing.

3. Tell them your USP

Often, people abandon their shopping carts to compare your competitors’ offerings to your own. You can prevent this by emphasizing your unique selling point (USP) at every stage of the purchase journey.

Review your product photography/imagery, A/B test your product page’s layout or optimize product feed text ads to make your USP as prominent as you can. You might be emphasizing what makes your product unique. Alternatively, if you’re selling a similar product to your competitors, emphasize what makes your service unique. Maybe you offer very good shipping rates, or a uniquely good returns policy.

Your USP shouldn’t just be prominent on your website. Make sure everyone in your sales, marketing, and customer support teams know your USP by heart. By making it prominent across the whole purchase journey, you can make your competition irrelevant in the mind of the customer long before they’ve reached the checkout.

4. Employ live chat

Your customers might abandon their shopping carts because there’s an aspect of the product, shipping, or return policy they’re not sure about. If the customer has a question like this, it could prevent them from ordering. You want to be able to answer those questions in an instant.

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Providing a live chat service on your site is a great way to address these questions. This could be a text chat window, voice chat, or free video calls. If you can’t have someone online 24/7, implement a chatbot that can answer questions or refer customers to your email.

Talking directly to your customers is also a great way to gather data on their concerns. If you keep hearing the same issues, make the answers to those questions clear on the product page or add them to your FAQ page. You could even add that information to your chatbot so it can answer the customer directly.

5. Remove distractions

In the world of online shopping, attention spans are short. According to CrazyEgg, a one-second delay in loading means 7% less conversions (not to mention the 16% decrease in customer satisfaction). It’s not just load speed that counts, however.

If your site is cluttered or asks too much of the customer, they might get distracted and abandon their cart.

Test your purchase journey from browsing to purchase and look for distractions. If you’re offering a lot of special offers, pop-ups, or upselling in your purchase journey, consider removing one of them in an A/B test. You want the journey from browsing to purchase to be as fast and easy as possible.

Consider the example of Stripe, the global payments provider who arrived in the Middle East in 2021. When Stripe asks for a customer’s credit card information, they don’t ask for their address. They only ask for a postcode, which they can use to work out the address. They don’t ask the customer to select their credit card provider, because this information is encoded in the credit card number.

Each step automated by Stripe is a step less for the customer to do – and the easier a purchase is, the more likely it is to happen.

Consider how much effort you ask of your customer in the purchase journey, and think creatively about how much of that you can remove. Many Shopify themes are built with simplicity in mind, but you can customize them to improve your customer journey.

6. Use reviews or testimonials

If your customer is having second thoughts about your product and abandoning their cart, it might be because they don’t have enough social proof. In a B2C context, you might encourage customer reviews on your site. This allows browsers to see how other customers have liked your products after purchase.

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If you’re selling a B2B product or service, like work force management solutions or cloud storage, then your customers will be making more considered decisions about purchasing from your site. This gives you the opportunity to provide more in-depth social proof such as case studies and testimonials. Make a habit of collecting these from your clients,and keep track of this in a CRM or project management system such as Salesforce, a Bitrix24 alternative, or Asana.

7. Make it easy to change orders

One common point of frustration for online shoppers is changing their orders at the last minute. If your customer decides they want another item, just before they’re about to click “Buy”, sites often aren’t designed to make it easy to change this order. This isn’t good for your customer experience, and it leads to cart abandonment.

If your customer has to cancel their current purchase or go back to your main site to amend their order, they’ve just abandoned their cart. Whether they come back is out of your control.

Can your customers change their order within the checkout procedure? At the very least, they should be able to change the number of items they’re ordering. If your product comes with accessories or optional add-ons, make it easy for the customer to add these deep into the checkout process.

If your customer is in the checkout they’re obviously ready to buy, so this is a good time to make a last-minute sale on top of what they’re already ordering.

8. Offer payment options

It’s become more and more common for online retailers to provide flexible payment offers. In late 2021, “buy now, pay later” solutions are almost standard for high-ticket items where price might put a customer off.

You should also offer as many payment methods as you can, from bank transfer, to credit card, to speedy solutions like Apple Pay, Union Pay International or mada. If your customer doesn’t have their credit card to hand, the delay this causes could lead to them abandoning their shopping cart.

9. Make it urgent

Give your customers a reason to buy here and now. If you’re selling a similar product as your competitors, you only have outstanding service to compete on. As we’ve mentioned, price-sensitive customers will think of comparing your offering to competitors. Make sure your product pages highlight the benefits of shopping from you.

That could be anything from your excellent returns policy, your low shipping costs, or your flexible payment options. It’s also worth considering limited-time offers. These can either happen via a pop-up at checkout or in a follow-up email (more of those in a moment).

10. Use marketing tactics

There are lots of marketing tips to reduce shopping cart abandonment outside of your website. Three key tactics are:

Retargeting

Platforms like Facebook and Google make it easy for you to deliver ads to people who have visited your site already. Consider delivering adverts to customers who have abandoned their shopping carts. This is a proven tactic for bringing customers back to finish the purchase.

This can have a great return on ad spend (ROAS) if you employ performance marketing. What is performance marketing? It’s when your advertising partners or affiliates get paid when an agreed-upon action is taken. This could be a clickthrough or a successful conversion. This allows you to cast a wide net without breaking the bank.

Exit pop-up

If your customer is at the checkout and about to click to another page on your site – or another window entirely! – an exit-intent pop-up can help. Your pop-up could do anything from offering a limited-time discount to asking for the customer’s email. This could convince the customer to complete the purchase then and there, or give you a chance to send a follow-up email.

Follow-up emails

A personalized follow-up email can help get customers back to complete their purchases. Include the customer’s name if you have it, and make sure it’s based on their browsing history.

If you’re not just emailing to remind them of their abandoned purchase, tailor the email to the product category they abandoned. Offer your customer a clear method to contact you directly. This allows you to answer any questions that might have prevented them from buying.

Try new things

One or all of these ten tips could drastically reduce your shopping cart abandonment rate. A lot of these tips will benefit all of your customers as an additional benefit, so it’s worth taking the time to A/B test anything that looks like it would suit your business. Who knows – the results may surprise you!

-Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern business communications platform with A2P SMS that takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns. Here is her LinkedIn

Have you ever been shopping for groceries when you get a call from your partner who informs you that the Swiss cheese is part of a buy three items for the price of two deal? And you rush back to the cheese aisle and see that, low and behold, the mozzarella is also part of the deal! 

Well then you probably already have an idea about what product bundling is. 

What is product bundling?

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To clarify, product bundling is when multiple products are bundled together with the offer of a discount to entice buyers to spend more than they might have originally intended. 

Maybe they went into the shop to buy one tube of toothpaste, but they left with three because of a three for the price of two deal. Or maybe they’re in the market for some digital products, and if they add a VoIP phone system to their basket, they get 10% off some IP handsets or noise-cancelling headsets. 

Or maybe they wanted to buy a pair of boots for $40 but ended up buying socks as well, and both items were discounted by 10%. You get the idea!

What are some advantages of product bundling?

Product bundling has several advantages, but we’ll cover the main ones here. 

1. Generate more sales (and expend less energy)

The biggest and most obvious advantage of product bundling is generating more sales. You can entice a customer to leave your shop with more than they’d intended to purchase, so your efforts of finding customers in the first place enjoy a bigger payoff. 

Finding customers can be an expensive process to begin with, so once you have people in your shop, you want to maximize their time there. This benefits the customer as they get a better deal than paying more for each separate item over a longer period of time or from multiple shops. It also benefits the company because the AOV (average order value) is higher, which is good for company growth. 

It also takes less effort on the marketing side of things to bundle several items together under one theme than to market those items individually. Customers love a cohesive story, so offering a whole outfit that gives off “cottagecore vibes”, for example, is likely to go down better than a bunch of disjointed stories or themes for each individual item. 

2. Improved customer experience 

Customers get to enjoy a better experience because they can get a deal with product bundling, and save some money. Even if they end up spending more than they intended to on that day, they might end up saving money in the long-run. Who doesn’t love a good deal?

It’s also practical because instead of having to go to multiple shops trying to find a good deal on each item, they can save time by getting them all in one place. While it’s nice to shop around sometimes, fatigue can quickly set in if you have to juggle too many balls. 

Product bundling also takes out some of the effort of thinking about what to buy, especially when buying gifts for others. Getting three books for the price of two to give to three different people is a no-brainer. And a satisfied customer is key to a successful ecommerce business.

3. Reduced waste 

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There’s nothing worse than stock sitting around in storage gathering dust. Mixing less popular items with more popular ones in the same bundles is a good way to move your products off the shelves and avoid both waste and lost profits. 

This also frees up space in your warehouse that you can use for this season’s items, and, by offering a nice bundle, you also stand out from your competition and increase customer retention rates. 

How should I bundle my products? 

So we know why bundling is a good idea, but how should we go about it? 

1. Give options

The first thing to consider is giving your customers multiple options for bundling so that they don’t feel they’re being tricked into buying something of low value. Offering multiple options also gives a nice sense of choice so that they don’t feel funneled toward one product in particular. 

2. Best, meet worst 

You will want to look at the data behind your bestsellers and the things that seem to fall by the wayside. Some items might not seem that appealing at full price, but if they’re tacked onto a more attractive item in the form of a deal, they can suddenly gain a new glow. Maybe this is the halo effect, or maybe customers always liked the item but not the price. Either way, this seems to be a winning combination for getting stock off the shelf. 

3. Be clear about savings 

Make it obvious to your customers how much money they’re saving with the bundles. To maximize this strategy, it’s important that customers can see what a good deal they’re getting. 

Happier, informed customers means lessened workforce management call center demands for you, too. The clearer you are up front, the less likely you are to get calls from confused customers.

4. Get the timing right 

By analyzing seasonal and regional consumer trends in India, the US, or elsewhere, you can figure out the best time to offer bundles. Many companies will offer bundles around gift-giving periods because this simplifies the buyer’s mission. 

By analyzing individual products, you can also figure out the best time to bundle that particular item. If an item is falling in popularity, that might be a good time to bite the bullet. 

5. Make it visible 

While this might seem obvious, visibly displaying bundle items next to each other on web pages and in-store helps drive a sale more than simply informing customers that the bundle exists but making them locate the items themselves. You can also have three for two categories on your website to get all matching offers in one place for customers’ ease. 

If you want to go even further, you could integrate augmented reality software on your website to allow your customers to “try on” clothes online or see how a sofa looks in your living room.

Product bundling is a win-win

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One of the best things about product bundling is that it’s a win-win. You make more sales, shift stock, avoid waste, and need less time for marketing. The customer saves money overall, saves time and effort, and gets to enjoy a cohesive product story.

-Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud PBX phone system for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn

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If you have any experience in the business world, you’ll have come across the terms B2B and B2C. B2B stands for Business to Business and describes the business strategy of companies who sell their product or services to other businesses. 

B2C stands for Business to Customer and is the business strategy of companies who sell their product to the mass consumer market. The contrasts between B2B and B2C are essentially the difference between wholesale and retail.

B2B marketing tends to focus on more logical, process-driven purchasing decisions due to the target market being businesses. B2C marketing, however, tends to focus more on emotionally driven purchasing decisions due to the target market being end consumers. They may overlap sometimes but the marketing strategy differences are still significant.

Understanding these differences is key to building a high-performance marketing strategy. Let’s look at some key differences between B2B and B2C marketing.

1. Customer Relations

B2B

The target audience in the B2B model is businesses. You’re a business marketing your product or service to other businesses. Your marketing focus is going to be on creating and building more personal relationships that will lead to long-term business.

Personal relationships are important as potential clients get to know your practices, ethics, and morals. These things can separate you from your competition and let your target audience know that you are a good, reliable supplier. These are long-term qualities that business people look for.

Building these business relationships and generating leads creates repeat and referral business. So developing relationships with target audiences is crucial for B2B businesses. One way to do this is to allow customers to call you at any time using a toll-free number.

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B2C

The target audience in the B2C model is retail consumers. You’re a business marketing your product or service to consumers. Your marketing focus here is going to be on leading consumers to your ecommerce store and driving sales. 

Because you’re only generating one or two small sales at a time with no guarantee of long-term business, your marketing focus can’t be on building personal relationships. Instead, B2C businesses need to focus on sales efficiency and creating extremely transactional relationships.

The marketing strategy for B2C focuses on selling the product, with the majority of time spent on delivering high-quality products as quickly as possible. One way to speed up the customer experience is to use AI customer service. 

2. Branding

B2B

As mentioned above, in B2B marketing, the focus is on relationship building. This applies to branding as well. Honoring relationships through consistent presentation and delivery of products or services will build your reputation or brand in the industry.

Your target audience is businesses whose decision-making is business-oriented. To build your brand you’ll need to market your position in the industry and let your personality shine. This will build brand recognition and generate leads. Don’t forget to adjust your brand towards your target audience and be aware of their personalities.

B2C

When marketing to a B2C audience, branding is essential. Having a strong brand allows you to deliver a message, build brand loyalty, create credibility, emotionally connect with customers, and motivate purchases. 

Branding is the number one priority of B2C marketing due to the fact that the customer and business don’t interact a lot. To make up for this you have to create a lasting, positive opinion and provide a quality experience for the customer, ensuring repeat sales.

Building a brand with a good reputation can be achieved by delivering clear, credible messages, and creating motivational copy that resonates with consumers.

3. Decision-Making Process

B2B

The decision-making process in the B2B model involves more open communication between businesses so that both parties can decide if it would be a good partnership. Therefore appeals to emotional and rational decisions can be made.

In B2B, the decision-making process sees customers evaluating their needs which can have rational and emotional motivators. Rational motivations are driven by financial mindsets; is this a good investment? Emotional motivations are driven by emotional connections; Will we lose money and have to fire some staff?

Understanding your audience can help you comprehend the decision-making process that may apply to you. This allows you to get ahead of competitors by creating an emotional connection through clear, specific messaging.

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B2C

With B2C, the focus is on the sales funnel. Marketers should use their knowledge of the conversion funnel in the decision-making process, maximizing ROI. At the top of this funnel are advertisements that give customers the need for a product.

Now, the customer will know what product they want to purchase. However, unlike B2B, customers are more open when looking for a specific product to buy.

That is why it’s essential to simplify the decision-making process for consumers while continuing to appeal to them. There is still a high chance that consumers are looking at your competitors as well. Using an influencer marketing campaign is a great strategy, especially when paired with discounts via a referral code.

4. Audience Targeting

B2B

B2B businesses operate in a niche market, and so it’s very important to know your target demographic. An example of a niche may be cheap electronic parts made specifically for the Indian market. To effectively attract customers, you must compile and analyze accurate data (both qualitative and quantitative).

B2C

Since the target audience is so broad (retail customers), B2C businesses must work in larger-scale markets. For marketers, the marketing funnel is crucial for attracting customers.

Start at the top of the funnel and cast a wide net. Use emotional and product-driven advertisements. From there you can create a warm lead list and remarket to those target audiences who showed interest.

5. Ad Copy

B2B

In B2B it is important for you to speak your target audience’s language. This is because businesses want to partner with experts who understand their industry. Understanding the terminology, processes, and even the decisions made by customer businesses can greatly increase the chances of a purchase.

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B2C

In B2C, customers only care about the product or service they receive. So instead of using industry jargon, you can use more straightforward language to speak to customers in a relatable voice. Aim to evoke emotion in your audience.

B2C customers want to enjoy a purchase, whereas B2B customers are making a rational, logical financial purchase.

Conclusion

As a marketer, it is crucial that you understand the key differences between B2B and B2C marketing. 

Knowing these key differences will drastically change your marketing strategy and allow you to create highly effective marketing practices applicable to both B2B and B2C businesses.

-Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud PBX phone system for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn

The growth of the B2B industry over the last few years has been exciting. People are beginning to see the perks of playing in the B2B market, and they’re diving into it. 

According to Tradeling, 82% of executives in the United Arab Emirates expect to use B2B eCommerce in the future. If you haven’t already carved a space out for yourself, it’s time to get ahead of the trend. In other words, you should have an eCommerce website.

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Here, we’ll discuss the top benefits of owning a B2B eCommerce website for your brand:  

1. Reach Customers Faster and With More Ease

With 30.3 million internet users in Saudi Arabia alone, it’s clear a lot of your potential customers will be looking to make purchases online. If you don’t have a web presence, they’re going to look elsewhere. But this isn’t the only advantage.

As well as being easy to find, you no longer have to worry about physical consultations with prospective clients. With the click of a few buttons, they can reach you and set up an online consultation. Your B2B eCommerce website can answer the questions clients have about doing business with your brand. On your part, you can make it easier for customers to find your eCommerce website through display ads, social media, and other digital avenues. 

2. Improve Efficiency

Having a B2B eCommerce website helps to increase the efficiency and productivity of your business. You don’t need to have customers come into a brick-and-mortar shop to complete transactions with them. Instead, customers can conveniently order online whenever and wherever they want to make a purchase. These orders can be fulfilled automatically with order management software – and with companies like Saudi Digital Payments Company signing partnership deals, it’s easier to offer varied payment options to your customers.

3. Increase Sales

Efficiency and productivity tend to be directly proportional to conversion/sales. In other words, the more efficient your B2B business is, the higher your sales will be. This is why an eCommerce website offers several opportunities to upsell your brand. 

For instance, just having the right content in your blog can bring new customers and increase sales. The numbers show content marketing efforts generate at least three times more leads than traditional marketing.

Not only that, eCommerce websites afford customers self-service capabilities from the comfort of their homes. Customers can order and reorder as much as they like without moving an inch and manage things like business invoices and past orders with the click of a button. 

4. Enhance Analytics for Business Insights

Another aspect eCommerce websites can help with is tracking KPIs. By integrating your eCommerce website with analytics systems, you can see a comprehensive breakdown of your business sales. This can provide you with insights into which aspect of your business is doing well and the places you need to improve.

Some of key metrics to keep an eye on include:

• Monthly recurring revenue
• Bounce rate
• Number of sessions per user
• Session duration
• Organic traffic
• Average order rate
• Customer retention rates

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5. Improve Customer Service and Relationships

A key part of developing a B2B eCommerce website is optimization. Web optimization involves restructuring various website elements to satisfy both search engine bots and prospective customers. You can improve customer experience by making your website faster, easier to navigate, and loading it with relevant content.

While a call center IVR is one way to attend to your customers, your website can be another way to deal with customer complaints or queries. Customers can easily leave feedback regarding your product on your eCommerce website, and you can use the feedback to improve your processes and customer relationships.

6. Personalization Options

Ecommerce websites also enable B2B businesses to improve their customer experience initiatives. One key way to do this is through personalization. By having an ecommerce website and the right analytics software, you can improve the shopping experience for both new and returning customers.

For instance, you can suggest products for returning customers by using their order history and tracking information. Also, by integrating it with an omnichannel contact solution, customers won’t have to start from scratch when they use your direct inward dialing number. Instead, your team will be able to see their previous orders, any communication you’ve had previously, and personal preferences. This is a great way of maintaining that personal sales connection via the online world.

7. Increase Customer Retention and Scalability

Customer retention is what you get when you combine a customer-centric system with top-notch customer service. An eCommerce website enables you to set up your business to please every one of your customers. The more you’re able to satisfy your customers, the better your chances of retaining them.

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It doesn’t end there; an effective eCommerce website will expose your business to new channels. With proper SEO optimization, your business will continuously find its way to new market segments through organic search results.

8. Explore New Products

An eCommerce website may also be what you need to push out a new product mix. It’s easier to offer various products in a digital space, as you’re not reliant on having room in a physical storefront. This is even easier for brands that sell digital products, as there are no warehouse costs either.

You can also accurately see how your new products are doing –  do they have a high cart abandonment rate? Are people clicking through but then bouncing away? Or are these new products catching their eye and converting to sales? With metrics like this easily available, you’ll be able to tell whether your audience approves of the new product mix. 

9. Improve Brand Identity

Having an eCommerce website bolsters your online presence and strengthens your brand identity. It puts your brand out there, making it easier for other businesses and customers to recognize it. That said, you want to pay attention to your website security. As your popularity increases, people will try to gain unauthorized access to it, so take the right precautions before it becomes a problem.

What now?

If you haven’t got a website already, you’re missing out. But don’t worry, it’s not too late! Spend some time finding the best B2B eCommerce platform and enjoy the full perks of entrepreneurship today. While you could make the whole thing from scratch, there are so many options out there to help you get set-up that you can create a whole online presence in no time.

-Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud PBX phone system for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn