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9 Awesome Benefits of Having a B2B Ecommerce Website

Category: Growth Hacks

9 Awesome Benefits of Having a B2B Ecommerce Website

The growth of the B2B industry over the last few years has been exciting. People are beginning to see the perks of playing in the B2B market, and they’re diving into it.

 

According to Tradeling, 82% of executives in the United Arab Emirates expect to use B2B eCommerce in the future. If you haven’t already carved a space out for yourself, it’s time to get ahead of the trend. In other words, you should have an eCommerce website.

 

9 Awesome Benefits of Having a B2B Ecommerce Website
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Here, we’ll discuss the top benefits of owning a B2B eCommerce website for your brand:

1. Reach Customers Faster and With More Ease

With 30.3 million internet users in Saudi Arabia alone, it’s clear a lot of your potential customers will be looking to make purchases online. If you don’t have a web presence, they’re going to look elsewhere. But this isn’t the only advantage.

 

As well as being easy to find, you no longer have to worry about physical consultations with prospective clients. With the click of a few buttons, they can reach you and set up an online consultation. Your B2B eCommerce website can answer the questions clients have about doing business with your brand. On your part, you can make it easier for customers to find your eCommerce website through display ads, social media, and other digital avenues.

2. Improve Efficiency

Having a B2B eCommerce website helps to increase the efficiency and productivity of your business. You don’t need to have customers come into a brick-and-mortar shop to complete transactions with them. Instead, customers can conveniently order online whenever and wherever they want to make a purchase. These orders can be fulfilled automatically with order management software – and with companies like Saudi Digital Payments Company signing partnership deals, it’s easier to offer varied payment options to your customers.

3. Increase Sales

Efficiency and productivity tend to be directly proportional to conversion/sales. In other words, the more efficient your B2B business is, the higher your sales will be. This is why an eCommerce website offers several opportunities to upsell your brand.

 

For instance, just having the right content in your blog can bring new customers and increase sales. The numbers show content marketing efforts generate at least three times more leads than traditional marketing.

 

Not only that, eCommerce websites afford customers self-service capabilities from the comfort of their homes. Customers can order and reorder as much as they like without moving an inch and manage things like business invoices and past orders with the click of a button.

4. Enhance Analytics for Business Insights

Another aspect eCommerce websites can help with is tracking KPIs. By integrating your eCommerce website with analytics systems, you can see a comprehensive breakdown of your business sales. This can provide you with insights into which aspect of your business is doing well and the places you need to improve.

 

Some of key metrics to keep an eye on include:

 

  • Monthly recurring revenue
  • Bounce rate
  • Number of sessions per user
  • Session duration
  • Organic traffic
  • Average order rate
  • Customer retention rates

 

9 Awesome Benefits of Having a B2B Ecommerce Website
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5. Improve Customer Service and Relationships

A key part of developing a B2B eCommerce website is optimization. Web optimization involves restructuring various website elements to satisfy both search engine bots and prospective customers. You can improve customer experience by making your website faster, easier to navigate, and loading it with relevant content.

 

While a call center IVR is one way to attend to your customers, your website can be another way to deal with customer complaints or queries. Customers can easily leave feedback regarding your product on your eCommerce website, and you can use the feedback to improve your processes and customer relationships.

6. Personalization Options

Ecommerce websites also enable B2B businesses to improve their customer experience initiatives. One key way to do this is through personalization. By having an ecommerce website and the right analytics software, you can improve the shopping experience for both new and returning customers.

 

For instance, you can suggest products for returning customers by using their order history and tracking information. Also, by integrating it with an omnichannel contact solution, customers won’t have to start from scratch when they use your direct inward dialing number. Instead, your team will be able to see their previous orders, any communication you’ve had previously, and personal preferences. This is a great way of maintaining that personal sales connection via the online world.

7. Increase Customer Retention and Scalability

Customer retention is what you get when you combine a customer-centric system with top-notch customer service. An eCommerce website enables you to set up your business to please every one of your customers. The more you’re able to satisfy your customers, the better your chances of retaining them.

 

9 Awesome Benefits of Having a B2B Ecommerce Website
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It doesn’t end there; an effective eCommerce website will expose your business to new channels. With proper SEO optimization, your business will continuously find its way to new market segments through organic search results.

8. Explore New Products

An eCommerce website may also be what you need to push out a new product mix. It’s easier to offer various products in a digital space, as you’re not reliant on having room in a physical storefront. This is even easier for brands that sell digital products, as there are no warehouse costs either.

 

You can also accurately see how your new products are doing – do they have a high cart abandonment rate? Are people clicking through but then bouncing away? Or are these new products catching their eye and converting to sales? With metrics like this easily available, you’ll be able to tell whether your audience approves of the new product mix.

9. Improve Brand Identity

Having an eCommerce website bolsters your online presence and strengthens your brand identity. It puts your brand out there, making it easier for other businesses and customers to recognize it. That said, you want to pay attention to your website security. As your popularity increases, people will try to gain unauthorized access to it, so take the right precautions before it becomes a problem.

What now?

If you haven’t got a website already, you’re missing out. But don’t worry, it’s not too late! Spend some time finding the best B2B eCommerce platform and enjoy the full perks of entrepreneurship today. While you could make the whole thing from scratch, there are so many options out there to help you get set-up that you can create a whole online presence in no time.

 

Grace Lau
-Grace Lau is the Director of Growth Content at Dialpad, an AI-powered cloud PBX phone system for better and easier team collaboration. She has over 10 years of experience in content writing and strategy. Currently, she is responsible for leading branded and editorial content strategies, partnering with SEO and Ops teams to build and nurture content. Here is her LinkedIn

3DS 2.0

OTPs and static passwords are costing you sales

3DS 2.0
Cart abandonment is an 18 billion USD problem for merchants worldwide. A staggering 7 out of 10 shoppers abandon their carts, making it a major worry for e-commerce businesses. Among mobile users, it’s even higher; 85.65%.

A study in the US found that 18% of shoppers abandoned their cart because checkout is too complex. Another 17% did so because they were worried about their credit card information safety.

 

Merchants need to offer ease of check out and peace of mind to their customers if they are to address the problem. In MENA, until now, payment gateway providers only offered payment authentication via static passwords and One Time Passwords (OTP/OTPs), which cause high friction and security worries among shoppers.

 

PayTabs brings you the new risk-based authentication technology, 3DS 2.0, a solution to these problems provided by EMVCo, a global regulatory body for payment safety. PayTabs is among the first companies in the world to become 3DS 2.0 compliant and the very first in Egypt.

 

What is 3DS 2.0?

3 Domain Secure 2.0 (3DS 2.0) is a new security protocol for authenticating transactions where the cardholder is not physically present.

3DS 2.0 is a complete shift from 3 Domain Secure 1.0 (3DS 1.0), introduced in 1999. Although 1.0 to 2.0 sounds like an upgrade, the two protocols work very differently.

 

How 3DS 1.0 works

 

3DS 1.0, shares information and authorizes payments via static passwords and OTPs. It soon proved to be not good enough, as it was,

  • High levels of friction
  • Risk due to OTP redirects and static passwords
  • Incompatible with mobile
  • Incompatible with digital wallets

 

The challenges with 3DS 1.0 persisted, despite the new versions that were released. Buyers kept abandoning carts and merchants kept losing sales. Enter 3DS 2.0.

 

How 3DS 2.0 works

The key difference between the two protocols is how they authenticate transactions. 3DS 1.0 uses Two-Factor Authentication (2FA). 3DS 2.0 uses Risk-based authentication.

2FA is a static process and does not make any judgements on the transaction risk involved. Risk-based authentication is dynamic and makes assessments based on various factors. The factors include,

  • Transaction amount
  • Number of transactions within a timeframe
  • Cumulative payment amount within a timeframe
  • Merchant and country

 

Risk-based authentication uses biometric data and tokens. A fingerprint is much faster, easier, and secure than any password. Payments Journal has reported a case study where checkout times were reduced by 85% and cart abandonment rates were reduced by 70% after 3DS 2.0 was implemented.

 

Differences between 3DS 1.0 and 3DS 2.0

 

3DS 1.0 3DS 2.0
Support environment Browsers only Browsers, native mobile integration, supports wallets
Risk judgement None used Risk-based authentication used
Data safety Not good. Redirects to new web pages expose data. No redirects, therefore safe and effective.
Authentication procedure 2FA Risk-based authentication
Authentication is done via Dynamic OTPs and static passwords Biometrics such as fingerprints, voice, palm

 

 

How to switch to 3DS 2.0?

Visa will discontinue support for 3DS 1.0 after October 2022 as the world moves to 3DS 2.0.

PayTabs will help all customers who wish to transition do so for free. Your customers will benefit from the added security and better UX across their browsers, apps, and devices. You’ll be able to enjoy better conversions and sales at no extra cost.

 

Our tech support will make the switch as seamless as possible for you.

 

Be one of the first merchants in MENA to integrate 3DS 2.0 security

 

Show your customers how much you care about their safety and experience. Get an edge over your competitors.

Contact us today and we will help you transition within a couple of days to 3DS 2.0.

 

Kasun Pathirage
– Kasun Pathirage is an expert freelance content writer for B2B fintech and SaaS brands.
Learn more about his work via his website: verbauream.com.

Top 8 Silly B2B Ecommerce Myths That Are Holding You Back

Ecommerce is a great chance for you to increase your B2B sales. Whether you’re just starting out, or strengthening existing relationships, giving customers the chance to buy from you online makes great business sense. Ecommerce has surged in popularity in the last few years and by incorporating it into your business plan, you can ensure you remain at the forefront of your field.

PayTabs
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The 8 myths holding you back

Despite its importance in today’s world, myths abound on what ecommerce entails and who it is for. In order to launch a successful ecommerce business, it’s worth making sure you know exactly what it involves. So let’s look at eight common myths and show why they’re wrong, as well as providing practical advice on what you can do to make ecommerce work for you and your B2B customers.

1. Ecommerce isn’t the right fit for my business

Some companies think that their customer base won’t be interested in buying online. But, at the end of the day, the more options you have for sales, the greater the chance you have of increasing business. Besides, recent statistics show that the ecommerce MENA market is worth around $22 billion. With 82% of businesses in Saudi Arabia and the UAE planning to buy online in the future, it’s clear the demand is high.

2. B2B ecommerce is expensive

This may have been true in the past, but with the advances that have taken place over the last few years, it is no longer the case. Various platforms allow you to create a business website at an affordable price. One of the key ways you can cut costs is by considering an RPA solution. While there is an initial upfront cost, in the long run it reduces the amount of repetitive tasks your employees need to do – saving you time and money.

Top 8 Silly B2B Ecommerce Myths That Are Holding You Back
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3. You need to appeal to everyone

Let’s say you’ve made the decision to create a new website that incorporates options for business customers. You might be tempted to try and appeal to theoretical new buyers out there. However, it’s far better to craft the website around customers you already have. By tailoring it to their needs, you will put them at ease and show them how much you value your continued relationship. Your website doesn’t need to appeal to everyone – just to your ideal customers and intended market.

4. Ecommerce is impersonal

For those who have really honed their communication skills over years of face-to-face interactions, selling online can be a daunting prospect. But ecommerce doesn’t need to be impersonal, or replace human interaction. You can still keep your phone lines open, and, using an automatic call distribution system, send the call to agents familiar with particular clients.

 

By having a customer sign-in option, you can provide personalized options on the website too – from unique offers, to easy invoicing.

5. Just by having a website you’ll attract customers

Let’s say you’ve invested the time and money to create a fancy new website. What should you do next? There’s no use having ecommerce options if no one knows they are there. Promotion is key. Tell existing customers about your website during face-to-face sales and via your call centre. Invest in SEO, paid adverts and other marketing campaigns.

6. Social proofs are not required for B2B ecommerce

Reviews and testimonials are just as important for B2B sales as to B2C ones. From the very beginning of your new online journey, create a space for them on your website and encourage them on your social media platforms. Post-purchase emails will encourage customers to leave reviews – and you can use ecommerce automation solutions to send these automatically! Make sure to actively engage with any reviews you recieve, especially negative ones. Acting on feedback is a surefire way to make customers feel heard.

 

PayTabs

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7. Sales representatives aren’t needed in B2B ecommerce

Sales representatives will always be needed for the familiarity of human interactions they bring. They can continue to act as ambassadors for your company and their role in cross-selling and upselling will continue to be key. As they go about their daily work, sales representatives can promote your online store. You can retrain your team online by using video conference solutions for small business to make sure everyone’s on the same page.

8. Business customers don’t want to deal with technology

Your business buyers are likely to be familiar with online purchases. The leap from doing it for personal items to doing it for their business is not that big. It also has lots of advantages – technology can help repetitive tasks like order management become easier by having information about past orders saved on their online account.

 

If you do find your existing customers struggling, you may find it’s worth building a core team of agents that can help walk customers through the process of ordering online. Additionally, consider chatbots or a self-service hub where they can quickly find answers to their questions. This can help turn even the most technophobic users into happy customers.

Conclusion

By setting aside these eight myths, you can focus on ways to make ecommerce work for you. The preceding guidelines will help you to modernise your business and keep your customers happy. With a little reflection and adaptation, you can make some important changes without losing sight of what makes your business so great in the first place. Remember: ecommerce doesn’t mean losing who you are. It just means expanding on it.

 

Jenna Bunnell
-Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system with automated answering services that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways. Here is her LinkedIn.

8 Strategies For Dealing With Difficult Clients

8 Strategies For Dealing With Difficult Clients

It doesn’t matter what you do, who you work with, or how picky you are with your customers—at some point, every small business owner, independent contractor, freelancer, and self-employed person has to deal with difficult clients..

But just because challenging clients are a part of running a successful business doesn’t make them any easier to deal with! Managing difficult clients is frustrating, time-consuming, and—depending on what they’re being difficult about—can have a significant impact on your business.

That’s why, as business owners, it’s imperative to know how to deal with difficult clients. When you know how to deal with challenging clients, you can better manage your customers and maintain your client relationships—even when your clients insist on being a thorn in your side.

But how, exactly, do you do that? Let’s take a look at eight must-know strategies for dealing with difficult customers:

 

1. Set Clear Expectations

Here’s the truth: some clients are going to be difficult no matter what you do. But many difficult client relationships can be avoided by getting on the same page from the get-go—and that means setting clear expectations from day one.

Setting clear expectations at the very beginning of your client relationships (and making sure your client understands those expectations) can help you avoid misunderstandings in the future—and can help you avoid difficult interactions with your client as a result.

When you start working with a new client, schedule a meeting to discuss and cement all the details of your working relationship. Walk through everything that could be relevant (or could be potentially misunderstood) in the future. This includes:

  • Your business background. You never want a client to say you misrepresented yourself or your business—so before you start working together, you’ll want to outline your business background, including years of experience in your industry, the type of projects you specialize in, and your experience with the type of project or work they’re looking to hire for.
  • Professional services. You and your client need to be on the same page on what, exactly, you’re being hired to do. What services are you going to perform for the client?
  • Timeline. Many clients get upset when projects aren’t completed in a timeframe they deem appropriate—so make sure you outline realistic timeframes and project deadlines. And, in order to avoid any confusion, be as specific as possible. So, for example, if you’re a general contractor hired to renovate a kitchen, don’t just give a date when the project will be complete; walk through approximate timeframes for each part of the project, like demo, cabinet installation, and painting.
  • Pricing. If you want to avoid client challenges, one of the most important areas to set clear expectations? Your pricing structure. Review your entire pricing structure with a client before taking on a project, including the total amount due upfront, payment terms, the payment schedule, when the final payment is due, and what happens in the case of a late payment or unpaid invoice, including late fees and interest charges.

Once you’ve reviewed all this information with your customer (this is the important part!), put everything into a written contract—and have the client read and sign that contract. Having a signed contract adds a layer of protection for future disputes; for example, if, after completing a project, the client doesn’t want to pay the full amount because they say it’s different from your original pricing, you can point to the contract—the contract that they signed—and easily resolve the dispute. (Written contracts are also much easier to enforce than oral agreements.)

 

2. Have Firm Boundaries

Setting boundaries is an important part of running a successful business—but it’s especially important when it comes to managing hard-to-deal-with clients.

Without boundaries, clients with a natural inclination towards being difficult can (and will!) walk all over you—and the relationship can quickly become unmanageable.

There are a few different areas where you’ll want to set clear boundaries with your clients, including:

  • Communication. Setting boundaries around your communication is a must, especially if a client can be difficult. Let your client know how and when they can get in touch with you with project-related questions or concerns. For example, you might tell them you’ll respond to emails or phone calls between 9am and 6pm, Monday through Friday, but text messaging is off limits—and you won’t respond to any communication requests on nights or weekends. Then, make sure to stick to those boundaries; once you respond to a late-night text message from the client—even after telling them that texting and after-hours communication is a no-no—you’ll likely find yourself inundated with texts for the remainder of the project.
  • Project scope. If you don’t have clear boundaries on what your project entails—and what it doesn’t—it can be easy for the project scope to expand. But often, difficult clients will request changes to the project and not want to pay for those changes—so set clear boundaries around the project scope from the get-go and make sure to draw up a new contract any time the client makes a request for a change.
  • Treatment of staff members and contractors. If you have employees or subcontractors working with a client, you want to make sure your team is being treated with respect. Refuse to tolerate any disrespect, inflammatory language, or other type of mistreatment from your client to yourself and your team—and if they step out of line, let them know the behavior is unacceptable.

3. Commit To Professionalism

When you’re dealing with a truly difficult customer, it can be easy for your emotions to get the best of you. But as a business owner, it’s important to stay calm, separate business from personal, and commit to a sense of professionalism in all your interactions with the client.

During, keep things professional. If you find yourself face-to-face with an upset or angry client, give them the space to share their frustration—but don’t mirror their anger. When you have to navigate difficult conversations or challenging project check-ins, be aware of your facial expressions and body language. Conduct yourself in a professional manner in all your interactions with your clients—even (and especially) when they’re acting anything but professional.

Side note: there’s a difference between keeping things professional and opening yourself or your team up for abuse. If you’re dealing with an exceptionally angry customer—and the customer is screaming, yelling, or being abusive—the most professional thing you can do is walk away from the conversation until they calm down.

 

4. Document Everything

As mentioned, one of the go-to’s for hard-to-deal-with clients is the “he said, she said” game; they’ll claim you said, did, or promised one thing—while you know that you said, did, or promised nothing of the sort.

Having a written contract at the start of the project will help to avoid a lot of these “he said, she said” misunderstandings. But there are plenty of opportunities for misunderstandings after the contract has already been drawn up—which is why it’s important to document all your interactions with the client.

Keep a record of all the phone calls with your client; after the phone call, write down the time, date, and what was discussed. If you have a video call, do the same thing. Keep all your emails and other written communication in a folder. Not only will having documentation of all your client interactions help you to address any misunderstandings with the client in the future, but it will also be helpful if you end up having to take legal action against the client (or they decide to take legal action against you).

 

5. Own Up To Your Mistakes

There’s a difference between difficult clients and unhappy clients. If the reason your client relationship is difficult is that you dropped the ball or under-delivered on your project, it’s important to own up to that.

If a customer is upset because of what they perceive to be a problem on your end, listen to how the client feels—and if their concerns are warranted, it’s important to take every step necessary to address the client’s concerns and right the situation

For example, if a client is being difficult—and, after a conversation, you find out the reason is that your crew has been arriving at the job site an hour late every day? Own up to the mistake, apologize to the customer, and take any steps necessary to ensure, moving forward, your crew arrives on time and ready to work—and follow up with the client to make sure that happens.

Bottom line? Unhappy customers are different from difficult customers; they’re unhappy for a reason—and as a business owner, it’s important to address that reason and fix it.

 

6. Don’t Take The Blame When It’s Not Warranted

It’s important to own up to any mistakes you make with your clients. But some clients will want you to take the blame even when things aren’t your fault—and in those cases, it’s important to hold your ground.

For example, if your crew shows up late to a home improvement job site, that’s on you. But if your client isn’t home to let them in when they arrive (and the job starts late as a result), that’s on them—or if there’s a natural disaster that shuts down roads and your crew can’t safely get to the job site, that’s on no one.

The point is, you always want to listen and acknowledge your clients—but you don’t need to accept the blame from a difficult client for situations that are out of your control.

 

7. Escalate The Situation When Necessary

Sometimes, you can do everything right when dealing with difficult clients—but you still don’t get the outcome you want or need.

And in those situations, sometimes the best thing to do? Escalate the situation. There are a variety of situations where you might need to take things to the next level when dealing with a difficult client, including:

  • The client refuses to pay for outstanding invoices. A non-paying client that refuses to settle an outstanding invoice (despite your best efforts) can negatively impact your business’ cash flow—and you may need to escalate the situation and send a demand letter or take them to small claims court in order to collect and settle the non-payment. You could also send the unpaid bill to a debt collection agency—and allow the collection agency to handle the debt collection/nonpayment issue for you.
  • Fee disputes. If you and your client disagree on the amount of money owed for a job or project—and you can’t come to an agreement on your own—you may need to have the dispute mediated by a law firm.
  • Breach of contract. If your client is in direct breach of a contract (whether that’s by ignoring unpaid bills for a certain amount of time or refusing to settle unpaid fees that are past due), it’s within your legal rights to take them to court for violating the contract.

Making the choice to take legal action against a client isn’t easy; not only can it make an already challenging client situation more difficult, but there are also significant costs involved (including the time investment and the legal fees to cover an attorney or law firm’s legal services). Before you decide to escalate a client situation, talk to a lawyer for legal advice—and make sure it’s the best course of action for you.

 

8. If A Client Becomes Too Difficult To Deal With? Just Walk Away

All of these strategies can help you more effectively navigate challenging client relationships. But if you’ve tried everything on this list and a client is just too difficult to deal with, the good news? You can always just walk away.

As a business owner, the decision-making power lies with you; you get to decide who you work with and who you don’t. And if a client becomes too much of a hassle, you can always walk away—and make room in your schedule for clients who are going to be easier to work with.

This article first appeared on hourly.io.

Deanna deBara - 8 Strategies For Dealing With Difficult Clients
-Deanna deBara is a freelance writer living in Portland, OR. When she’s not busy building her business or typing away at her keyboard, she enjoys spending time hiking in the Pacific Northwest.

How to Help Kids Take Their First Steps into Ecommerce

Helping your kids get into business is beneficial for various reasons. It not only helps them become productive but also instills important life lessons, a source of income, and encourages creativity. Kids also learn how to manage time and money at a young age. While most business-oriented lessons have been incorporated into childhood education, it requires your kid’s input to put the lessons into practice. That said, consider the following steps to help your kid make their first steps in eCommerce.

Choosing the Right Business Idea

Like physical businesses, explore your kids’ hobbies and interest to help them venture into the right eCommerce business. Therefore, thoroughly brainstorm based on your kids’ interests and passion to ensure that you settle on a fun business idea for your kid. Some of the best possible eCommerce business ideas for your kid include;

  • Selling artwork and crafts.
  • Building wooden birdhouses, flower planters, and bird feeders
  • Designing and assembling jewelry
  • Self-publish novels, poems, and storybooks
  • Teach others crafts by creating online courses
  • Making cookies, cupcakes, and recipe books

Choosing a Platform for the Ecommerce Store

Ecommerce stores require that you find the best platform to host your business. Therefore, when building an online store with your kid, ensure that you choose an affordable, easy-to-use, and safe platform. Some of the key pointers of a good eCommerce platform include;

  • Free to use and expand – you should find ways of cutting on cost when starting the business. Choosing a free platform is a good option, as you will only spend on the domain name and hosting services. The platform should also be scalable if the business picks up quickly.
  • Not limited – ensure that there are no restrictions on what can be sold from the platform.
  • Customizable – the platform should have endless customizing options where you can choose from a large library of extensions. This improves the store’s functionality, design, and marketing.
  • Minimal editing – even if you or your child can design a website, ensure that the platform requires minimal edits. Some of the basic edits required include adding text, photos, videos, and buttons. Similarly, kids with coding interests canlearn to code if they want to advance the functionality and appearance of the eCommerce store. Practicing simple web design languages, such as HTML, PHP, and CSS, can help them edit every store aspect.
  • Complete control – running a website with minimal control is painstaking. Some platforms can easily erode your kids’ hard work and limit their control over several aspects. Therefore, ensure that you can edit and own everything on the website.
  • Good customer support – starting in the eCommerce realm can be challenging. It requires extensive support from various disciplines. Ensure that your platform provider is readily available to answer any concerns.

Setting Up the Business

With a good eCommerce platform, the next step is identifying a potential target market for your kids’ products and services. You can meet prospective customers and share the business idea or sample products. You can also test this using online crowdfunding platforms, such as Kickstarter, to gauge other people’s interest and source for capital for the project.

If the prospective business appeals to a good number, identify the essentials required to make the products or offer the services. For instance, if your kid is into art, he/she will need paint, brushes, and canvas. On the other hand, an enthusiastic baker will need ingredients, a stand mixer, and pans. Note down the costs of the items to determine the full cost of starting the business.

You should also choose a favorable product structure, depending on the nature of the business and your kids’ other engagements. The options include;

  1. Print-on-demand – with this structure, the kid engages a third-party supplier to customize their demands. It suits kids who want to sell their designs but don’t want to be bogged down by the hassle of manufacturing and shipping. Good businesses for this structure include customizing phone cases, puzzles, notebooks, shirts, bags, and more.
  2. Handcrafting – unlike print on demand, kids create the products themselves in this structure. It is a great choice for kids venturing into bath bombs, candles, jewelry, and accessories business. With this structure, your kid should have enough time to fulfill the orders.
  3. Dropshipping – with dropshipping, kids get to sell products on their eCommerce store without being involved with manufacturing, inventory, or shipping.

With a chosen product structure, proceed to build your online store. This involves purchasing a domain name, hosting plan, choosing a payment gateway, designing product pages, and shipping strategy.

Bottom Line

Supporting your kid in their eCommerce journey is a good way of exploring their interests and building lifelong skills while they earn money. With a digital camera, strong internet connection, product materials, and some hours to spare, your kid can earn good money.

How to Help Kids Take Their First Steps into Ecommerce
-Angela Stone is a writer for The Coder School and graduate of Georgia State University. When she isn’t writing content for us, she’s in the garden with her cats Oreo and Tiger.