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Build a High Converting Landing Page

Category: Growth Hacks

Build a High Converting Landing Page
Mohab Growth Hacks 0

Build a High Converting Landing Page

A landing page is your first introduction to the client and as the saying goes, first impression is the last impression.  In order to ensure that not only the customer is persuaded to browse the website but also to purchase online goods and services offered through the website. Your eCommerce business may achieve new heights if you are able to achieve high conversion on your landing page. Here are a couple of tips that may help in boosting landing page conversion rate.

  • Understand the Purpose: for creating an impactful landing page, it is imperative that you recognize the true rationale of a landing page. Unlike a product page, the landing page is aimed at inducing the visitors to take an action. Such action may be in the form of signing up, making a purchase or such other deed. In this way, a landing page is meant to be more specific than a product page, which is generally more generic in nature. Thus, for the purpose of higher conversion rate, your eCommerce business may decide to have multiple landing pages, catering to the requirements of specific market segments.

 

  • Reinforce the Call to Action: As explained above, the main purpose of the landing page is to make visitors take an immediate action. Therefore, the landing page should be focused on reinforcing a single stream of call to action (CTA). If there is any confusion regarding the real purpose of the landing page, then it may lead to higher bounce rate, reducing the efficiency of your business. Further, the method to perform the action should be clearly laid out. For example, if your landing page’s main CTA is to invite people to sign up for the newsletter, then the buttons required for such sign up should be prominently visible on the page.

 

  • Personalize: custom designed landing pages are a major key to success for eCommerce businesses. The main benefit of this approach is that it allows you to be more customer-centric and the resulting landing page is more amenable to the needs of your clients. Such personalization may be done on different basis, depending on the segmentation of your main market. While initially such personalization may seem cost prohibitive but in the long run, it allows the business to yield high quality results and optimizing the performance. It is also important that the landing page allows easy performance of the task. For this purpose, multiple buttons or fields to accomplish the objective may be provided.

 

  • Focus on Content: for creating a persuasive landing page, it is important that you choose the content carefully. First off, the material you provide on the landing page should be highly targeted. Apart from following the usual SEO rules, you should also ensure that the material is presented in an easy to navigate manner. Further, the headings and subheadings should be designed to grab attention. While the headline should generally be brief, the subheadings may be used for providing further information about the products and services. Overall, the content should be in sync with the requirements of the targeted market segment.

 

  • Keep it Simple: keeping in line with the general theme of the landing page being specific and targeted, it is advised to the keep the page design and navigation system simple. This generally means that the clutter on the page should be avoided. The material provided on the page should be streamlined and unambiguous. Further, the direction for proceeding should also be straightforward and easy to follow. The page layout and content should be such that the visitor is not inundated with multiple choices, making it difficult for them to arrive at a decision. So, ideally the page should have only limited number of highly targeted options available, so that the customers can make quick decision.

Landing pages are an important ingredient of any eCommerce website. The conversion rate of these landing pages can vitally affect your top line and bottom line. The optimal use of landing pages may provide a necessary impetus to your online business with minimal effort. The above provided guidelines may be incorporated to ensure the high conversion rate for your eCommerce website landing page.

5 years ago
Marketing on a Shoestring Budget: Top Tips for SMBs
Mohab Growth Hacks 0

Marketing on a Shoestring Budget: Top Tips for SMBs

Marketing is vital for any business but is expensive at the same time. The costs associated with marketing campaigns can be especially prohibitive for small and medium scale businesses. However, with some innovation and creativity, you can market your business with minimal resources. Here are some of the top tips to help you make your business grow without breaking the bank.

Go Social: Social media changed the landscape of online marketing and any SMB would do itself a favor by incorporating it into its marketing plan. While generic social media sites such as Facebook, Twitter and Instagram may be useful in reaching broader clientele, you may also use specialized social and networking sites relevant to your target market segments. However, the use of social media for marketing is a double-edged sword and thus, needs to be handled in a professional manner. As an SMB, you should ensure that you are getting the right message across without overexposing yourself.

Harness the Power of Referrals: Grow your business with some help from your existing client base. Leverage your customer base by asking them for referrals. However, you will need to take the initiative and may also have to offer some sops to entice your customers to provide good referrals. Such word of mouth marketing generally entails low cost and high conversion rate, making it a highly efficient marketing tool. You can offer free trial to your clients in lieu of referrals or you may give them discounts on their purchase; just make sure that the incentive system offered by you meets the requirements of your target market. Keep your clients updated about your referral programs so that your referral program does not get stuck in a rut.

Network & Collaborate: As an SMB, you should focus on networking, both online and offline for promoting your business. But like any other marketing tool, you should ensure that you are not overdoing it. While you should be consistent in harnessing the power of your network, you should also be aware that you can drive people away by being too forceful. For this purpose, you may attend industry conferences and other such events to acquaint yourself with people in your segment. Networking is a long-term marketing tool and requires considerable time investment to yield proper results. Apart from networking, you may also decide to collaborate with other businesses engaged in your vertical. You can go for joint marketing of your products and services or may choose to engage in some industry specific contests.

Organize Giveaways and Contests: Conducting events and promotional schemes such as early bird discounts can help you in gaining initial customer base. Some of the tools you may use in this regard are organizing quizzes or other contests and then offering them goodies in the form of discounts or free merchandise. Such promotional measures will not only help you strengthen your hold over your existing client base but will also bring in new customers. While using promotional events as a marketing tool, you should ensure that the incentives you offer to your customers contribute towards the demand factor. If your products or services ARE new in the market, then you may offer time-based trial versions as giveaways. This will allow the customers to try out the products before they fully commit to them.

Create a Niche: In today’s highly competitive world, it is absolutely vital for your business to create a niche for itself in the market. While you promote your products and services, make sure that you tell your story in such a way as to establish a unique brand proposition. Creating a strong brand ensures that you enjoy higher recall value and customer stickiness. A powerful brand also helps you in incurring lower costs for acquiring and maintaining customer base. One other strategy which may help you in creating a unique selling proposition or USP is to create targeted videos and other such content.

For an SMB, it is important to execute an efficient marketing plan.

5 years ago
Ain’t No Mountain High Enough
Mohab Growth Hacks 0

Ain’t No Mountain High Enough

Thanks to the fact that the fintech industry is still in its early phase of development in the Middle East, it seems to be a given that the companies that make up the industry are those of modest beginnings and spectacular growth thereafter. Yet, investing in this sector of the economy in the region remains to be a risky proposition for a variety of factors, not least of which is the fact that, relative to other parts of the world, the surrounding infrastructure here requires further development and better integration with the financial markets. It would be understandable, therefore, for investment to gravitate toward other industries. But there’s a catch.

Easier and lower-risk investment opportunities may appear to exist outside of the nascent fintech industry, but such “easy” investment opportunities tend to attract the biggest numbers of attempts, which means that only be so many people who can succeed using the same hackneyed formula. That way, some people — scratch that: lots of people — are bound to find out that their returns are ever diminishing and that their resources are ill spent. To make it in the market, therefore, one must learn to ride the wave of constant change that markets so often experience and must learn to take calculated risks to capitalize on the market’s shifting tides.

If we look at the trends in the markets regionally and globally, one thing is as clear as day: fintech’s tide is ever-rising. The surrounding environment of a fintech startup is arguably just as important as the vision and strategy of the entrepreneur. Today, on the other hand, we find that establishing such an environment is written into the government’s long-term strategy. Consider how Saudi Arabia’s forward-looking Vision 2030 explicitly concerned with creating “incentives to foster use of cashless payment solutions,” for instance. As a result of that vision, the Saudi Arabian Monetary Authority has commissioned the giant financial firm Deloitte to oversee the process of turning Riyadh into a bustling fintech city. Relatedly, the economic vision has also resulted in the creation of a consortium of Saudi fintech startups to national banks to international technology powerhouses, all under the banner of “Saudi fintech.”

Saudi Arabia’s initiative, which was announced roughly a year ago, is now working on jumpstarts the fintech scene in the region’s biggest and most important economy. The rapid change and progress it’s experiencing are making host of advantages available to newcomers of tomorrow – not least of which is the fact that they have allies in the policymakers at the highest echelons of government.

The opportunities are there for the taking.

About the author

Mahmood Almahmood is a translator and editor at a national news service. Trained in the social sciences and the arts, he enjoys staying abreast of the business press and analyzing its trends.

5 years ago
Let PayPage Simplify your Business
Mohab Growth Hacks 0

Let PayPage Simplify your Business

Let PayPage Simplify your Business

Invoicing is an important yet often neglected function of any business. It may not be as glamorous as marketing, but efficient invoicing not only helps in retaining your clients but may also provide valuable data for analytical purposes. A clear yet concise invoice provides transparency and aids in creating better rapport between the merchant and the client. So, revamp your invoicing style and increase the efficiency of your business with PayPage.

PayPage brings you a host of features which not only optimize your business operations but provide superior services to your clients as well. We can help you overhaul your invoicing operations, saving you time and money, while our detailed reports will offer food for thought when you prepare your future plans. Here are some of the top reasons why you should shake hands with PayPage and take your business to a whole new level.

 

  • Integration: Instead of having an invoice system which is all over the place, PayPage lets you consolidate all your invoicing operations. It offers you a single dashboard which provides you a place to have a bird’s eye view. You can manage all your customers from this dashboard, saving you time, energy and money. The single dashboard also makes it easier for you to track all your invoice related activities and follow them up accordingly.

 

  • Increase in Efficiency: PayPage allows you to simplify your invoicing processes. Whether it is the matter of sending recurring invoices to your customers or sending multiple invoices of the same kind to different clients, PayPage can help you in carrying out these tasks in a much more efficient manner. With us, you can track your payments to exercise better control over your receivables management system. Further, you can also set up recurring invoice process so that you do not have to undergo the hassle of sending repeated invoices.

 

  • Faster Turnaround Time: Receivable management is an important function in an organization as it ensures that you are getting dues paid in a prompt and scheduled manner and that your resources are not unnecessarily tied up. PayPage helps you in receiving your payments faster as now you don’t have to waste your time doing everything manually. It lets you use online payment options which further reduce the float time, helping you realize your payments faster.

 

  • Safer and Secure: In today’s world of spamming and phishing, it is not enough to have a fast payment system; you need to ensure that the system is secure too. It is vital that proper steps are taken so that the sensitive data belonging to your business and your clients is kept away from the prying eyes of hackers. PayPage uses advanced technologies to provide you with a payment system that you can rely upon.

To know more about our services, just get in touch with our representatives who will be happy to design a payment system to best meet your invoicing requirements. Together with PayPage, you can make your business more efficient and your clients more satisfied.

 

 

5 years ago
7 Habits of Successful Small Business Owners
Mohab Growth Hacks 0

7 Habits of Successful Small Business Owners

Owning a business is a dream come true for a large number of people, but it is an onerous task. As a small business owner, you are not only required to manage various facets of your business but also to ensure that these tasks are accomplished with optimal efficiency. Here are some tips to help you perform the best as a small business owner.

  • Focus on Customers: One of the most important factors which distinguish successful small business owners from run-of-the-mill ones is their ability to focus on customers. For the longevity of the business, it is imperative that the market is identified in a definitive manner. Such identification helps in devising business strategies and policies which are most amenable to the needs of the customers. Such focus on the market and customers is helpful in ensuring the long-term survival of the business. With unwavering focus on the clients, the business is able to develop a reliable customer base, which is crucial for the growth and survival of the business.

 

  • Focus on Employees: While focus on customers is vital, it is also important to take good care of the employees. No small business owner may become successful without the aid of diligent team members. By cultivating good leadership traits, a small business owner may motivate their team to give their best. Such practices help the business become more efficient and thus, lucrative. Happy employees are also helpful in making an enterprise more stable. For creating a strong team, a small business owner needs to develop people management skills. They should be able to delegate tasks effectively to ensure the timely achievement of goals in an efficient manner.

 

  • Be Adaptable: A successful small business owner needs to be adaptable so as to pivot the business in response to changes in the surrounding environment. Current business scenario is highly volatile and tends to change frequently. Small business owners may use technology and other tools to remain updated about the latest developments in their industry segment. Small businesses may also collaborate with service providers to ensure that they provide the latest services to their clients. PayTabs can help such enterprises in offering easy-to-use and smooth online payment platforms. The ability to leverage technologies to enhance their business is one of the biggest qualities found in successful entrepreneurs.

 

  • Network: Networking is highly important for small businesses so that they can leverage their resources. Small business owners may look for mentors in their specific fields who can provide them with invaluable advice. Networking also allows the businesses to avail expertise in technical areas. It is important to develop relationship with peers and advisers to fully harness the potential of the business. For this purpose, the entrepreneurs may join industry chambers and other such associations. Various meets and expos are also good venues for meeting peers and networking with them.

 

  • Maintain Work Life Balance: Starting and running a small business can be a lonely journey. Therefore, it is important to ensure that your personal life does not suffer on account of your busy schedule. An entrepreneur needs to wear several hats at work and that may prove to be exhausting. In many cases, such excessive workload may lead to burnout, putting the entire business in jeopardy. The concept of work life balance should also be extended to the employees so that the entire team is able to offer their best to the organization. You may also introduce workout classes or sports sessions at the office so that the team may remain physically fit. Such activities will also provide them with a reprieve from routine tasks.

By inculcating above-mentioned habits, any person can enhance their business acumen. These habits will make the process of running a challenging business more manageable. Apart from developing these traits, small business owners may also avail services of technology partners to run their enterprises in a smoother manner. Incorporating services provided by outfits such as PayTabs is one such example of the collaboration which can bring drastic changes in the online payment system of a small business.

5 years ago