5 Tips for Improving User Experience at Your Web Store

Tag: payment

5 Tips for Improving User Experience at Your Web Store

5 Tips for Improving User Experience at Your Web Store

When we talk about user experience, we can broadly divide it into the following categories:

  • Convenience
  • Flexibility

These are the two major factors on which the entire user experience is based. People look for convenience while shopping online or using an e-commerce site. If the site offers everything that the customer might be looking for, keeping their convenience in mind, people will love using the site. The same is true for another factor – flexibility, which is applicable when people look for different options.

Nobody wants to be conditioned to use a limited set of options, which might be quite inconvenient sometimes.

1.Keep your payout speed fast

E-commerce world is going through a sea change as more and more people are moving from traditional jobs to freelance and online jobs. They earn their livelihood through offering gigs and working remotely for others. In such a scenario payout speed of your site becomes extremely important, as your users need to pay their monthly bills.

User experience is everything in this case and the popularity of your platform largely depends on how well the platform pays its users.

2.Make use of targeted keywords

Convenience can be of different types and ease of access and search ability of your website is the topmost factor. We can achieve visibility in organic search through targeted keywords. It is not only important for SEO but also to attract online crowds through different channels. We need to keep in mind that most of the people are looking for a product using their mobile phones so misspelled words and voice search are extremely important, and we should take care of them while defining the targeted keywords.

3Arrange the placement of search bars

It is extremely important how your search bars are placed on a page during site navigation. In E-commerce sites, there are various filters you can use to search for the product you are looking for. Every section and filter has an adjacent search bar, which can be scrolled up and down or right and left. It helps you view the entire list, grid or web page. It makes the site easy to navigate, view, and find the right information.

4. Keep your product display captivating
Every effort should be made to highlight the product you are selling. A well displayed product has a higher probability of selling. So, everything that might help you in displaying your product in a better way will help you in improving your customer experience. From HD pictures to HD videos, 360 degree views, GIFs and anything else that helps your customer get a better idea about the product will help you.

5.Make sure checkout is smooth 

One major part of user experience is the checkout process. If the customer feels that the checkout process is not smooth and quick, they will not leave your site in a happy frame of mind. It may also prevent them from visiting your site next time. The same is true for customer experience with your payment gateway. The overall experience includes the ease of choosing the right product, time taken to move a product to the cart and finally making the payment to complete the order.

There are many things that make your checkout smooth and convenient, such as the functionality to store your card information. With this arrangement, the customer doesn’t have to enter the card details every time they make payment. Don’t redirect them to another site to complete payment. Try your best to keep the customer on your site, unless it’s warranted due to security reasons.

If you take care of all these things, it will dramatically improve your user experience and will help your site to attract more traffic and convert more customers. That’s probably the reason user experience is also one of the major factors that influences SEO.

7 Valuable Tips to Make E-commerce Payments Easier For Customers

7 Valuable Tips to Make E-commerce Payments Easier For Customers

It’s common knowledge that a better user experience on an e-commerce website leads to swift transactions, conversions, and sales. Yet, we have identified many e-commerce websites where making payment is not so easy and swift. Sometimes, a bug prevents users from quickly getting redirected to the payment page after they enter their payment information. This may frustrate even a genuine and loyal customer. If it happens more than once, the customer is not likely to come to your website again.

The checkout process is extremely critical, so e-commerce vendors should be extremely careful in this last and final stage of closing the sale. They should make sure that there is nothing that might prevent, distract or lead to bad user-experience on the checkout page.

If the entire customer experience is swift and smooth, a window shopper is likely to become your customer. However, if it is not the case, even a genuine customer may bounce off. Some vendors think that their responsibility is over once they slap a popular gateway on the payment page. If you do not have the full control on your entire checkout process, you are not likely to increase conversions and sales.

Let’s discuss a few ways to make the payment process easier for your customers.

  1. Creating an account should be optional

Several websites make it mandatory to create an account before a visitor lands on the eStore and decides to make a purchase. They do not allow users to purchase in guest mode. Largely because their marketing agencies tell them that it’s very important to retrieve the contact details of visitors. I agree, but there are several ways to collect this information and forcing them to create an account should not be mandatory.

According to Smashing magazine, there are many people who do not wish to set up an account with e-commerce sites, because of the fear of getting their inbox filled with spam and promotional emails. Another reason why people do not like to create an account is that while shopping at brick and mortar stores, nobody forces them to create an account before they make a purchase.

Sometimes it is the length of the form that distracts a customer. So make sure that your customer information form is as short as possible. Have you seen Facebook’s sign up form? It has just 4 entries in it.

  1. Consistency in web design

Maintain consistency across your website including your checkout page. It is not only good for branding but it will also prevent the skeptical people from leaving the website. People become skeptical after going through the horror stories of scams taking place all across the globe.

  1. Convince the customer about security and privacy

According to a study by eConsultancy, more than 60% of the participants abandoned the E-Commerce sites on the checkout page, primarily because they had some concerns about payment security. In order to assure such people, you should maintain a consistent design and shouldn’t redirect people to a third party website. Use secure socket layer certificate on your website and make sure that you comply with PCI Security Standards Council (PCI SSC). It enhances the customer confidence.

  1. Make it easy for people to correct the errors 

While filling up their personal and financial information on the payment page, users might mistype and enter incorrect details. Usually, the error message flashes on top of the page and users are not able to see that. Instead, if only the particular field is highlighted, it will make it easier for the user to fix it.

  1. Ask for the information that is essential

Make sure that you do not ask unnecessary details and keep it to the bare minimum. According to a report published by Forrester, more than 11% of adults in the United States abandon an e-commerce site, when they are faced with a long form to fill up.

  1. Do not redirect your customers

Psychologically, people love branding – it includes the site layout, design, look and feel. They might feel a little uncomfortable, when they are redirected to another website to just complete the funnel. They might think that it will take additional time to complete the procedure, even if it is a part of same funnel.

  1. Prevent distractions on the checkout page

When the customer is at the end and the most critical stage of buying cycle, there shouldn’t be any distractions as customers have very little attention span these days.  A little distraction can take them off to somewhere else and they might change their mind.

Final thoughts
So, if you are really serious about shopping cart abandonment, make it easier for people to pay. As a thumb rule, follow this: “I have to turn window shoppers into paying customers.”

Payment Gateway Selection: 6 Factors to be Considered

Payment Gateway Selection: 6 Factors to be Considered

If you take a step back and look at the entire e-commerce ecosystem, you would realize that one of the key elements of an e-commerce portal is the effectiveness and efficiency of your Payment Gateway. As you are in the process of choosing a payment gateway, we are here to give you a ready reckoner on the factors to evaluate while considering a payment gateway.

  1. Security: In a world where cyber security risk has been growing by the day, it is critical for you to check the security parameters of the gateway. Look for a PCI-DSS certification apart from elements such as anti-fraud protection, 3D secure authentication for cards.
  2. Ease of Integration: There are multiple platforms, on which your e-commerce portal might have been built, be it Magento, Shopify, OpenCart, Woo Commerce, PrestaShop, etc. The payment gateway should be easy to integrate onto any of these shopping cart platforms. Whether it is Mobile SDK, Direct API, iFrame or Express Checkout, the method of integrating with your shopping cart should be hassle free with minimum documentation.
  3. Mobile Optimization: The penetration of mobile onto or lives has been wide reaching an m-commerce is at the forefront of the mobile revolution. Customers are shopping through the mobile like never before. As per latest data, over 2 Billion mobile and tablet consumers will engage in some form of mobile commerce transaction by the end of 2017*. The gateway you select should provide a seamless shopping experience for the customer, irrespective of the type of device.
  4. Merchant Support: Payment Gateway technology support is critical to the success of your e-commerce portal in today’s day and age. 24×7 dedicated support is an imperative for you. It is basic but very critical for you.
  5. Currencies and Alternative Payment Methods: The world has indeed become a small place and the consumer can be located anywhere. It is therefore a necessity in today’s global marketplace that a payment gateway has provisions for payments in multiple currencies and a plethora of alternative payment methods to enhance customer experience.
  6. Fees: The operative word in the realm of fees is transparency. Set up fees, transaction fees, net banking transaction fees, different transaction fees on different cards, annual maintenance fees, etc…. The entire gambit of fees can be burdening for an e-commerce entrepreneur. They key is to select a gateway, which has no hidden fees. All their fees need to be disclosed, before you sign on the dotted lines.

For more insights, you can subscribe to our blog alerts.

Moreover, you can evaluate the features on PayTabs and should you be interested in a free demo, you can sign up here.

*Data Source: E-Marketer & E-Consultancy