Payment Gateway Selection: 6 Factors to be Considered
If you take a step back and look at the entire e-commerce ecosystem, you would realize that one of the key elements of an e-commerce portal is the effectiveness and efficiency of your Payment Gateway. As you are in the process of choosing a payment gateway, we are here to give you a ready reckoner on the factors to evaluate while considering a payment gateway.
- Security: In a world where cyber security risk has been growing by the day, it is critical for you to check the security parameters of the gateway. Look for a PCI-DSS certification apart from elements such as anti-fraud protection, 3D secure authentication for cards.
- Ease of Integration: There are multiple platforms, on which your e-commerce portal might have been built, be it Magento, Shopify, OpenCart, Woo Commerce, PrestaShop, etc. The payment gateway should be easy to integrate onto any of these shopping cart platforms. Whether it is Mobile SDK, Direct API, iFrame or Express Checkout, the method of integrating with your shopping cart should be hassle free with minimum documentation.
- Mobile Optimization: The penetration of mobile onto or lives has been wide reaching an m-commerce is at the forefront of the mobile revolution. Customers are shopping through the mobile like never before. As per latest data, over 2 Billion mobile and tablet consumers will engage in some form of mobile commerce transaction by the end of 2017*. The gateway you select should provide a seamless shopping experience for the customer, irrespective of the type of device.
- Merchant Support: Payment Gateway technology support is critical to the success of your e-commerce portal in today’s day and age. 24×7 dedicated support is an imperative for you. It is basic but very critical for you.
- Currencies and Alternative Payment Methods: The world has indeed become a small place and the consumer can be located anywhere. It is therefore a necessity in today’s global marketplace that a payment gateway has provisions for payments in multiple currencies and a plethora of alternative payment methods to enhance customer experience.
- Fees: The operative word in the realm of fees is transparency. Set up fees, transaction fees, net banking transaction fees, different transaction fees on different cards, annual maintenance fees, etc…. The entire gambit of fees can be burdening for an e-commerce entrepreneur. They key is to select a gateway, which has no hidden fees. All their fees need to be disclosed, before you sign on the dotted lines.
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*Data Source: E-Marketer & E-Consultancy