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Build a High Converting Landing Page

Tag: conversions

Build a High Converting Landing Page
Mohab Growth Hacks 0

Build a High Converting Landing Page

A landing page is your first introduction to the client and as the saying goes, first impression is the last impression.  In order to ensure that not only the customer is persuaded to browse the website but also to purchase online goods and services offered through the website. Your eCommerce business may achieve new heights if you are able to achieve high conversion on your landing page. Here are a couple of tips that may help in boosting landing page conversion rate.

  • Understand the Purpose: for creating an impactful landing page, it is imperative that you recognize the true rationale of a landing page. Unlike a product page, the landing page is aimed at inducing the visitors to take an action. Such action may be in the form of signing up, making a purchase or such other deed. In this way, a landing page is meant to be more specific than a product page, which is generally more generic in nature. Thus, for the purpose of higher conversion rate, your eCommerce business may decide to have multiple landing pages, catering to the requirements of specific market segments.

 

  • Reinforce the Call to Action: As explained above, the main purpose of the landing page is to make visitors take an immediate action. Therefore, the landing page should be focused on reinforcing a single stream of call to action (CTA). If there is any confusion regarding the real purpose of the landing page, then it may lead to higher bounce rate, reducing the efficiency of your business. Further, the method to perform the action should be clearly laid out. For example, if your landing page’s main CTA is to invite people to sign up for the newsletter, then the buttons required for such sign up should be prominently visible on the page.

 

  • Personalize: custom designed landing pages are a major key to success for eCommerce businesses. The main benefit of this approach is that it allows you to be more customer-centric and the resulting landing page is more amenable to the needs of your clients. Such personalization may be done on different basis, depending on the segmentation of your main market. While initially such personalization may seem cost prohibitive but in the long run, it allows the business to yield high quality results and optimizing the performance. It is also important that the landing page allows easy performance of the task. For this purpose, multiple buttons or fields to accomplish the objective may be provided.

 

  • Focus on Content: for creating a persuasive landing page, it is important that you choose the content carefully. First off, the material you provide on the landing page should be highly targeted. Apart from following the usual SEO rules, you should also ensure that the material is presented in an easy to navigate manner. Further, the headings and subheadings should be designed to grab attention. While the headline should generally be brief, the subheadings may be used for providing further information about the products and services. Overall, the content should be in sync with the requirements of the targeted market segment.

 

  • Keep it Simple: keeping in line with the general theme of the landing page being specific and targeted, it is advised to the keep the page design and navigation system simple. This generally means that the clutter on the page should be avoided. The material provided on the page should be streamlined and unambiguous. Further, the direction for proceeding should also be straightforward and easy to follow. The page layout and content should be such that the visitor is not inundated with multiple choices, making it difficult for them to arrive at a decision. So, ideally the page should have only limited number of highly targeted options available, so that the customers can make quick decision.

Landing pages are an important ingredient of any eCommerce website. The conversion rate of these landing pages can vitally affect your top line and bottom line. The optimal use of landing pages may provide a necessary impetus to your online business with minimal effort. The above provided guidelines may be incorporated to ensure the high conversion rate for your eCommerce website landing page.

5 years ago
6 Effective Ways to Boost E-Commerce Conversion Rate
Mohab Growth Hacks 0

6 Effective Ways to Boost E-Commerce Conversion Rate

If you are running your e-commerce business, you don’t just want traffic; you want as many conversions as you can. So how do you actually get the traffic to convert without looking desperate. Here is a list of ways you can use to boost your conversions when your budget is restricted and the year is winding down.

Customizing Checkout Experience

Based on a study conducted by the Baymard Institute, the average cart abandonment rate is 69.89%. If you can optimize checkout experience, you can drastically boost the conversion rate.  There are various options to do so. If the customer plans to exit at the last moment, you can give an exclusive offer like a discount coupon. Ensure that the integrated payment gateway offers enough payment methods to take payments online. In addition to these, let users log in using their social media credentials, and keep the checkout process short and simple.

Make Product Pages Look Better

The website layout plays a crucial role in the user experience, and when it is an online store, product pages must be organized neatly to boost conversions. The most prominent aspect is to include influencing visuals, comprising of images, 360-degree photos, videos, and so on. Adding a countdown, depicting the number of units left of a product, works wonders by instigating visitors to buy at the earliest. Focus on filters so that buyers can streamline products as per their requirements. At the same time, avoid adding too many filters to avoid confusion.

Call-to-Action Prompts

The aim of call-to-action (CTA) is to engage visitors and prompt them to take an action. The simplest way is to add sharing options, ensuring an extended reach of your online store. If the visitor decides to bounce off the website, a popup should emerge showing exciting deals or exclusive discounts or other product options. Placing a floating “Add to Cart” button impels buyers to conveniently add a desired product in the cart, thereby, boosting conversion rate.

Welcome Offers

A new customer or a visitor is a special person because this is the first interaction of yours with the visitor. Be ready with welcome offers such as giving freebies, sign up discounts, and so on. You can also give them a referral code. If they promote or share your online store link with their contacts, they will earn a commission or a gift voucher. One of the most effective strategies is to offer free delivery on the first few orders.

Sell on Marketplaces & Social Media

Other than selling on your e-com store, you can exploit social media platforms for selling products and services. Social media sites like Instagram, Facebook, Pinterest let you add a “Shop” option on your website’s social media page. Once a user clicks on the shop icon, the link redirects to the payment gateway process, allowing the user to check out instantly. And since mobile e-commerce is on an exponential rise, it is wise to expand your presence on social media apps.

Enabling Customer Reviews

Humans are influenced by humans, at least when it comes to online shopping. Enabling reviews and ratings on your store assists in building connections with your visitors. When real humans, not robots, leave genuine reviews, whether positive or negative, buyers become aware of product attributes. This further convinces them to buy. Let customers log in using social media credentials to write a review of their purchase or send them a personalized email asking to write their views.

 

Now we cannot say that a particular strategy will work for you if it has worked for others. It is recommended to continue with A/B testing to identify the right strategy for increasing conversion rate. And this is an ever-going process since the online shopping experience is always evolving.

6 years ago