How to Use Customer Feedback for improving User Experience?

How to Use Customer Feedback for improving User Experience?

According to a report by Lee Resource, for every customer who complaints, there are 26 other unhappy customers who have remained silent.

This data shows exactly how important it is to understand what your customers are thinking. The only way you will know that is when you listen to your customers. Once you know what they want you to improve, you can decide how you can do it.

There are numerous ways to collect customer feedbacks, such as surveys, emails, product reviews, analytics reports, and so on. The question is how do you leverage customer feedback data to offer value to the users? Here we discuss ways to utilize customer feedback to derive maximum value and ultimately, enhance user experience and propel the growth of your organization.

Creating customer-oriented Products

Evolving trends and data analytics can give you an insight into what to create for the consumers. But customer feedbacks will provide extensive data like desired features, defects in products, problems with the processes, and so on. As customers are using products and services on a daily basis, they can identify areas that have a scope of improvement. They can give you ideas that you might have skipped in the planning stage. Identify customers who leave detailed and practical feedbacks, and invite them to collaborate and innovate with your team.

Discover New Possibilities

Reading customer feedbacks lets you analyze the demands of the consumers, thereby, instigating you to develop a new range of products and services. The emerging needs of the society compel consumers to ask for more. They discuss their problems and write about ideas or features in the reviews, surveys, and feedback forms. It’s your responsibility to assess available information, have a discussion with the team, and determine the future course of action.

You can also engage with the customers on the community forum, blogs, and ask technically-inclined individuals to review and submit feedback. This is a great way of accumulating crucial information.

Engage with Customers

Customer feedbacks are not just about spearheading innovation and development. You can actually use customer feedbacks to strengthen bonds with your existing and new customers. For example, if customers leave either a positive or a negative feedback on the product listing, engage with them, appreciating them for rendering a positive response and addressing their grievances in case of a negative response. When you engage with the customers, you build trust that will be fruitful for your business in the long run.

Moreover, you can request satisfied customers to refer your products or services to their contacts on social media or by personally communicating with them. This is an excellent technique of mouth publicity to grow your sales.

Addressing Bugs

The research and development wing maybe doing a commendable job when it comes to designing products, releasing updates, and integrating new technologies. But the customer feedback shows the real image when it comes to overall experience with respect to a product or service. For example, if the majority of the customers complain about the payment gateway process, you should dig further and identify the weak areas. Based on reviews, you can learn about the bugs that can be addressed. This will improve the quality and also prevents any blunders in the future.

Building a Roadmap for the Future

If you are a businessperson, you must have a long-term vision to establish your brand. However, your roadmap may not be aligned according to the customer expectations. You have deployed everything to be on the right track. But if customer feedback is not on your list, do it right away. The feedbacks will generate enough data for you to determine and implement the future course of action. Let’s say you are into payment gateway services, and you have got some feedbacks about integrating UPI payments. You can consider this suggestion and incorporate UPI options for taking payments online, a clear sign of product improvement.


Your customers are human beings, influenced by emotions. Try to engage with them emotionally to know about their genuine views, ask for ideas and improvements, and enhance their experience. This will establish your credibility, thereby, paving the path for your success.