The rise of social media has transformed the way we interact, communicate, and shop online. Social commerce, the integration of social media platforms and online shopping, has become increasingly popular in recent years. Social commerce has created new opportunities for businesses to reach and engage with their target audience, drive sales and build customer loyalty. In this article, we will discuss the top social commerce trends to track in 2023.

What is Social Commerce?

Social commerce is the use of social media platforms such as Facebook, Instagram, and Pinterest to buy and sell products and services online. Social media platforms have become a powerful tool for businesses to reach out to their customers, showcase their products, and engage with their audience. It provides an opportunity for businesses to use social media to sell their products directly to customers without the need for a website or a physical store.

Difference Between Social Commerce and E-commerce

Social commerce is often confused with e-commerce. While e-commerce refers to buying and selling products and services online, social commerce involves the integration of social media platforms with online shopping. Social commerce relies heavily on social media platforms to drive sales and build customer relationships, while e-commerce relies on websites and online marketplaces to sell products.

Also Read: Best Payment Gateways for eCommerce Websites in UAE

Traditional e-commerce differs from social commerce in terms of the customer journey as well. In e-commerce, the customer typically visits an online store, browses products, adds items to a cart, and proceeds to checkout. In contrast, social commerce leverages social media platforms as the primary point of engagement with customers, allowing businesses to reach potential customers at various touchpoints along their journey, from awareness and consideration to purchase and post-purchase feedback. This makes social commerce a more integrated and seamless experience for the customer, with fewer barriers to making a purchase. Social commerce also emphasizes the role of social proof and community in driving sales. Features such as user-generated content, influencer marketing, and social shopping create a sense of trust and connection between the customer and the brand.

Social Commerce Trends for 2023

Augmented Reality (AR)

Augmented reality is an interactive experience that enhances a user’s real-world environment by overlaying computer-generated information such as images, videos, and sounds. In the context of social commerce, AR allows customers to virtually try on products such as clothing, makeup, and accessories, giving them a better idea of how the product would look on them before making a purchase. AR can also be used to provide customers with additional information about a product, such as its features, benefits, and uses.

Social Media Marketplaces

Social media platforms such as Facebook, Instagram, and Pinterest have been gradually expanding their e-commerce capabilities by enabling businesses to sell products directly within the platform. This trend is expected to continue in 2023, with more businesses using social media marketplaces to reach and engage with their target audience. Social media marketplaces provide an opportunity for businesses to showcase their products, receive customer feedback, and build customer loyalty, all within the platform.

Social Shopping

Social shopping involves the use of social media platforms to shop with friends, share products, and get recommendations from other users. It creates a community-driven shopping experience where customers can interact with each other, share opinions, and receive advice before making a purchase. This social commerce trend is expected to grow in 2023 as social media platforms become increasingly integrated with e-commerce.

Video Commerce

Video commerce involves the use of videos to showcase products and drive sales. Video content is becoming increasingly popular among social media users, and businesses can leverage this trend to showcase their products and drive sales. Social media platforms such as Instagram and TikTok allows businesses to create short-form videos that are engaging, entertaining, and informative.

Influencer Marketing

Influencer marketing involves collaborating with social media influencers to promote products and services to their followers. This social commerce trend has become increasingly popular in recent years and is expected to continue in 2023. Influencer marketing provides businesses with an opportunity to reach a wider audience, build brand awareness, and increase sales. Social media platforms such as Instagram and YouTube are popular channels for influencer marketing.

Chatbots

Chatbots are automated messaging tools that can be used to provide customers with real-time support and assistance while shopping on social media platforms. Chatbots can answer frequently asked questions, provide product recommendations, and assist customers with their purchases. This trend is becoming increasingly sophisticated, with advanced AI algorithms that can understand natural language and provide personalized responses.

Voice Commerce

Voice commerce involves the use of voice assistants such as Amazon’s Alexa and Google Assistant to make purchases online. This trend is expected to grow in 2023 as more customers embrace the convenience of voice-enabled shopping. Voice commerce lets businesses reach customers through new channels and provide a seamless shopping experience.

User-Generated Content

User-generated content (UGC) involves using content created by users to promote products and services. UGC is becoming increasingly popular on social media platforms, with customers sharing photos, videos, and reviews of products they have purchased. It can be a powerful tool for businesses to drive sales, creating a sense of authenticity and social proof.

Personalization

Personalization involves tailoring the shopping experience to the individual customer’s preferences and interests. Social media platforms provide an opportunity for businesses to gather data on customers and use it to personalize the shopping experience. Personalization can take many forms, such as personalized recommendations, product suggestions, and targeted marketing campaigns. It creates a sense of relevance and connection between the customer and the business.

Sustainability

Sustainability has become a growing concern among consumers, and businesses that prioritize sustainability and ethical practices are likely to appeal to socially conscious customers. In 2023, businesses that demonstrate their commitment to sustainability through their social commerce efforts will likely gain a competitive advantage. Social media platforms let companies showcase their sustainability efforts and engage with customers on environmental and social issues. This can take many forms, such as using sustainable materials in product design, reducing waste in packaging, and partnering with environmental organizations.

Also Read: Paymes: The Best Social Commerce Platform For Freelancers

Conclusion

Social commerce is a rapidly evolving field that offers companies numerous opportunities to engage with customers, increase sales, and build brand loyalty. To stay ahead of the competition in 2023, businesses must stay updated with the latest social commerce trends and embrace innovation in their marketing and sales strategies. Additionally, integrating a social commerce payment gateway such as PayTabs is essential for accepting payments and making it easier for customers to buy products directly from social media platforms. By staying on top of these trends and leveraging social commerce to its fullest potential, businesses can set themselves up for success in the years to come.

The freelancing industry is booming and thriving at a rapid pace. There are currently 70.4 million freelancers in the United States alone, and by 2028, they are set to become the majority workforce. In fact, the tech giant Google has more freelancers and contractual employees in its workforce than permanent ones. These statistics should encourage anyone to pursue a career in freelancing. The comfort of working from anywhere and at any time attracts many people.

If you’re pondering on whether to become a freelancer, one of the first things you should figure out is accepting payments from clients for your work. There are several payment options for freelancers when it comes to how you can accept the payment, but not every option will work best for you.

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Different Payment Methods for Freelancers

· Checks

Checks have been around for a long time. It is one of the easiest ways to receive payments, whether you are a business owner or a freelancer. An advantage of using checks for payments is that you won’t have to pay any transaction or processing fee for depositing the check or withdrawing money from it. This makes checks the preferred payment choice for several freelancers.

While there are no fees for checks, it can take a couple of days for the money to be deposited completely and start reflecting in your account. This is one of the biggest downsides of using checks as a freelancer payment method. Another disadvantage of checks is that you either need to be physically present to accept the check from the client or wait several days until it shows up in your mail so that you can go and deposit it in your bank. People who want money to be credited as soon as possible should not rely on checks that much.

· Online

Online payment has increased tremendously in recent years. It also saw an exponential rise during the Covid pandemic, with people trying to restrict physical contact as much as possible. Online payment, through the help of payment gateways, has become a popular freelancer payment method worldwide. Anyone can download the app of their payment gateway, create an account, link it to their bank account, and start receiving or sending money instantaneously. It doesn’t take much hassle to set up, and payments sent by the client will reflect as soon as they are done, not two days later. This is extremely crucial for budding freelancers.

A downside of using online payment gateways for freelancers is that some payment gateways charge a fee to transfer funds from their digital wallet to your bank account or for services rendered by them. The total fee can depend on the amount received or the frequency of withdrawals. While a cut of 2% might seem insignificant at the moment, it can mean losing thousands of dollars throughout the year. Hence freelancers must choose the payment gateway best suited to their needs.

Also Read: A Basic Guide to 6 Different Payment Solutions For Freelancers

· Electronic Funds Transfer

Electronic funds transfer might feel similar to online transfer. It’s inexpensive, easy to do, and happens quickly, but the difference is, in an electronic funds transfer, or EFT, money is transferred from one bank account to another directly. There is no need for middleware like apps or payment gateway services.

However, EFTs can take a couple of days to get processed based on the amount and the banks involved. Further, banks can levy a processing fee for accommodating these transfer requests, which can be quite costly for both the client and the freelancer. Hence this is not a popular freelancer payment method; most freelancers prefer online transfers or even checks above EFTs.

Also Read: The Best Social Commerce Platform for Freelancers

· Cash

Cash might not be the first choice payment method for freelancers, but it is still a viable option. It has the obvious advantage of receiving money instantly, with no processing fees, waiting, or digital transactions. While most clients and freelancers are moving away from this payment option, cash still holds several advantages, especially if you’re working with a local client.

· Trade Outs

Trade outs are the modern barter system. There are clients who want to employ your services but don’t have the cash to give in return. If you are just starting as a freelancer and making a name for yourself is more important than getting paid, working with clients that can give you recognition can be a fruitful decision in the long run.

Further, most trade outs end up being win-win for both parties. The client receives the work they wanted while you end up getting exciting goodies, vouchers, hotel stays, vacation trips, or more.

How to Make Sure You’re Paid as a Freelancer

Now that you know the different ways of getting paid, let’s get into how you can ensure you get paid when it’s time. This plagues several freelancers, especially when working with clients with whom they have no contact except an email address. Here are some tips you can follow to ensure payment.

· Conduct a Background Check

In this virtual world, it is easy for anyone to portray themselves as something they’re not. It is not just limited to people, and companies can employ this as well to trick you into something that they are bigger than they actually are. Conducting a background check on your client becomes a necessity now more than a wise move. Ensure that the representative that contacted you actually works for the organization and that the company exists.

You should also look into past reviews for the company if it’s available. Check their social media pages to get an idea of how active they are, and perform a domain authority check as well. Background checks will give you insight into the client by letting you know if they are okay to work with and if there are any instances of freelancers or employees not getting paid by them.

· Sign a Contract

Building a relationship on verbal terms is great; it shows that you trust each other. However, that trust doesn’t always reflect in payments. A contract is a legally binding agreement that ensures that clients pay for your work within the stipulated timeline and the amount discussed in the contract. It is an added layer that removes any misunderstanding or ambiguity between you and the client.

Sure, drafting a contract can feel like a lot of work, and it might make you feel uneasy at the beginning, but it is there for the protection of both parties. A description of the work, prices decided for the project, timelines, payment schedules, ownership rights, and other terms in the contract will make life easier going forward.

· Upfront Billing

Upfront billing is quite common for offline contract works like construction, stitching, and more. It can also be applied to online freelancing, where you ask for a certain amount, which is usually 30-50%, upfront as advance and the rest of the amount after the work is completed and submitted. Paying upfront will ensure that the client is genuinely interested in your work and won’t leave you hanging after completing the job. It is also a great way to provide add-ons or discounts to clients, so they are encouraged to pay money upfront.

· Track Time for Billable Hours

Freelancers can work based on the number of assignments submitted or the time spent working on the project. Having a reliable time-tracking tool will be beneficial if you fall in the latter category. You can accurately log the time spent on different activities, take regular screenshots to show that you were working, and instill trust in the client about the time actually spent completing the project. Time tracking ensures that you don’t get paid less for the time and effort you put in and that the client has complete visibility of your work pattern.

· Use an Invoice for Software

If you’re aiming to become a professional freelancer, using specialized invoice software should be one of your top priorities. An invoice software can take care of several things, including sending invoices to the client along with the payment link, reminding them to complete the payment, and providing complete information about the work done, time taken, and the charges as well.

· Use an Effective Payment Gateway

As specified above, a payment gateway makes it easier for you to receive payments and makes the client comfortable as well. They can pay you easily via their preferred methods, and the payment gateway will ensure that this payment is credited to your bank account. Further, payment gateways allow you to accept payments from clients worldwide and in multiple currencies without any issues.

Also Read: 5 Reasons to Accept Multiple Types of Payments

Freelancing as a career is becoming extremely popular. You are the master of your work and time, and the more you can work, the more money you can earn. However, working with different clients, deciding on freelancer payment methods, raising invoices, and reminding them of payment can prevent you from taking on more projects and completing the existing ones on time. By following the best practices discussed above and using a robust payment gateway, you can ensure that you get paid fully and on time.