Ready for the Next Wave of Social Commerce? 4 Trends to Track

The rise of social media has transformed the way we interact, communicate, and shop online. Social commerce, the integration of social media platforms and online shopping, has become increasingly popular in recent years. Social commerce has created new opportunities for businesses to reach and engage with their target audience, drive sales and build customer loyalty. In this article, we will discuss the top social commerce trends to track in 2023.

What is Social Commerce?

Social commerce is the use of social media platforms such as Facebook, Instagram, and Pinterest to buy and sell products and services online. Social media platforms have become a powerful tool for businesses to reach out to their customers, showcase their products, and engage with their audience. It provides an opportunity for businesses to use social media to sell their products directly to customers without the need for a website or a physical store.

Difference Between Social Commerce and E-commerce

Social commerce is often confused with e-commerce. While e-commerce refers to buying and selling products and services online, social commerce involves the integration of social media platforms with online shopping. Social commerce relies heavily on social media platforms to drive sales and build customer relationships, while e-commerce relies on websites and online marketplaces to sell products.

Also Read: Best Payment Gateways for eCommerce Websites in UAE

Traditional e-commerce differs from social commerce in terms of the customer journey as well. In e-commerce, the customer typically visits an online store, browses products, adds items to a cart, and proceeds to checkout. In contrast, social commerce leverages social media platforms as the primary point of engagement with customers, allowing businesses to reach potential customers at various touchpoints along their journey, from awareness and consideration to purchase and post-purchase feedback. This makes social commerce a more integrated and seamless experience for the customer, with fewer barriers to making a purchase. Social commerce also emphasizes the role of social proof and community in driving sales. Features such as user-generated content, influencer marketing, and social shopping create a sense of trust and connection between the customer and the brand.

Social Commerce Trends for 2023

Augmented Reality (AR)

Augmented reality is an interactive experience that enhances a user’s real-world environment by overlaying computer-generated information such as images, videos, and sounds. In the context of social commerce, AR allows customers to virtually try on products such as clothing, makeup, and accessories, giving them a better idea of how the product would look on them before making a purchase. AR can also be used to provide customers with additional information about a product, such as its features, benefits, and uses.

Social Media Marketplaces

Social media platforms such as Facebook, Instagram, and Pinterest have been gradually expanding their e-commerce capabilities by enabling businesses to sell products directly within the platform. This trend is expected to continue in 2023, with more businesses using social media marketplaces to reach and engage with their target audience. Social media marketplaces provide an opportunity for businesses to showcase their products, receive customer feedback, and build customer loyalty, all within the platform.

Social Shopping

Social shopping involves the use of social media platforms to shop with friends, share products, and get recommendations from other users. It creates a community-driven shopping experience where customers can interact with each other, share opinions, and receive advice before making a purchase. This social commerce trend is expected to grow in 2023 as social media platforms become increasingly integrated with e-commerce.

Video Commerce

Video commerce involves the use of videos to showcase products and drive sales. Video content is becoming increasingly popular among social media users, and businesses can leverage this trend to showcase their products and drive sales. Social media platforms such as Instagram and TikTok allows businesses to create short-form videos that are engaging, entertaining, and informative.

Influencer Marketing

Influencer marketing involves collaborating with social media influencers to promote products and services to their followers. This social commerce trend has become increasingly popular in recent years and is expected to continue in 2023. Influencer marketing provides businesses with an opportunity to reach a wider audience, build brand awareness, and increase sales. Social media platforms such as Instagram and YouTube are popular channels for influencer marketing.


Chatbots are automated messaging tools that can be used to provide customers with real-time support and assistance while shopping on social media platforms. Chatbots can answer frequently asked questions, provide product recommendations, and assist customers with their purchases. This trend is becoming increasingly sophisticated, with advanced AI algorithms that can understand natural language and provide personalized responses.

Voice Commerce

Voice commerce involves the use of voice assistants such as Amazon’s Alexa and Google Assistant to make purchases online. This trend is expected to grow in 2023 as more customers embrace the convenience of voice-enabled shopping. Voice commerce lets businesses reach customers through new channels and provide a seamless shopping experience.

User-Generated Content

User-generated content (UGC) involves using content created by users to promote products and services. UGC is becoming increasingly popular on social media platforms, with customers sharing photos, videos, and reviews of products they have purchased. It can be a powerful tool for businesses to drive sales, creating a sense of authenticity and social proof.


Personalization involves tailoring the shopping experience to the individual customer’s preferences and interests. Social media platforms provide an opportunity for businesses to gather data on customers and use it to personalize the shopping experience. Personalization can take many forms, such as personalized recommendations, product suggestions, and targeted marketing campaigns. It creates a sense of relevance and connection between the customer and the business.


Sustainability has become a growing concern among consumers, and businesses that prioritize sustainability and ethical practices are likely to appeal to socially conscious customers. In 2023, businesses that demonstrate their commitment to sustainability through their social commerce efforts will likely gain a competitive advantage. Social media platforms let companies showcase their sustainability efforts and engage with customers on environmental and social issues. This can take many forms, such as using sustainable materials in product design, reducing waste in packaging, and partnering with environmental organizations.

Also Read: Paymes: The Best Social Commerce Platform For Freelancers


Social commerce is a rapidly evolving field that offers companies numerous opportunities to engage with customers, increase sales, and build brand loyalty. To stay ahead of the competition in 2023, businesses must stay updated with the latest social commerce trends and embrace innovation in their marketing and sales strategies. Additionally, integrating a social commerce payment gateway such as PayTabs is essential for accepting payments and making it easier for customers to buy products directly from social media platforms. By staying on top of these trends and leveraging social commerce to its fullest potential, businesses can set themselves up for success in the years to come.