How to Win More Loyal Customers with Email and Mailbot

Category: Tips and Tricks

Email marketing is widely used by the businesses to increase their market reach. This method is considered to be highly efficient and effective as per prospect cost is amongst the lowest of all the methods available. However, the impact of email marketing campaign is dependent on the way it is carried out. Many businesses may lack the technical knowledge or the resources required for running an effectual email marketing blitz, but here are some of the tips which may help you in overcoming these shortcomings.

Engage Customers: email campaigns may be used for engaging customers in a meaningful manner. For this purpose, you should design upbeat introductory emails so as to create positive impression of your business. The tone of this email should be inviting in nature in order to induce the receiver to visit your website and browse its content. Before you start paying attention to the email body, you should ensure that even subject line is personalized. Such personalization should then be carried out through the entire email. You can also add a list of recommended products in your email. This step will make customers feel more invited to engage with you. However, you should note that such emails do not become too narrowly focused. While it is important to personalize the content, still an effort should be made so that the customer gets to know the entire range of your offerings.

Address Cart Abandonment: while you may be successful at bringing clients to your website, you still may face other issues such as idle browsers and cart abandonment. Idle browsing occurs when a visitor comes to your website but leaves without purchasing any goods. Cart abandonment is the next stage of this issue, where person visiting the website browse the goods, adds a few to their cart but eventually do not purchase them. You can use emails for addressing this issue. For bringing them back and to make them actually complete the purchase process, your email should contain the images and description of the goods they searched for on your website. This step will remind them of the goods they might be interested in but may have forgotten. This way you can not only increase your website traffic but also conversion rate.

Respect Privacy: an effective email campaign is designed to engage customers and for this purpose it may use the data related to such clients. One of the most prominent example in this regard is the incorporation of shopping history in emails. While such incorporation helps in reigniting the customer’s interest in your products, it may also seem like invasion of privacy, if it is not done in the right manner. You should ensure that your email campaign uses only that type of data which is largely non-sensitive in nature. You should avoid using personal details of the client in your emails.

Use MailBots: email campaigns are not one off in nature and need to be carried out in a planned and consistent manner. However, the task may become tedious if you have to implement the entire process manually. In these cases, you can take help of automation processes such as employing mailbots. Such programs generally come with built in email structures, which may then be customized to meet your business’s requirements. You can use such bots for sending all kind of emails, ranging from re-engagement campaigns to introduction mails. These bots are also useful for analytics as you can program them to collect data regarding consumer behavior, inventory level and ordering pattern. You can also create rules for mailbots so that they send out specific emails at specific times, without requiring any further intervention from your side.

Above pointers can help you design an email campaign which yields optimal results. The use of bots for this purpose is highly recommended as it can help you save time, money and other resources. These bots can also help you segregate your entire market using different criterions, helping you create more personalized campaigns for each of these segments. These email campaigns should be able to pique the curiosity and interest of the recipients, ultimately adding to your top line and bottom line.

An automated billing system is an extremely important part of a business’s ecosystem. This is an elaborate system which consists of several parts and complicated procedures. In order to run a business in a smooth manner, it is essential to have a robust yet flexible billing system. Paying attention to your billing system ensures that your business stays liquid and does not face unnecessary cash flow issues. Here are some of the tips which can help you streamline your billing system and make it a smooth process so as to ensure optimal liquidity for your business.

  1. Set goals and standards: Before you roll out a new system, it is important that you define your expected outcomes first. The key is to set up your terms and conditions in an appropriate manner. You should clearly spell out your billing duration, which is whether you charge on an hourly basis, daily basis or on a project basis. Further, it should also be clarified whether you accept lump sum payments or staggered payments. If there is any escalation clause for the extension of the project, then it should also be mentioned right in the beginning. You should also ensure that the billing system is designed in such a manner so that it is adaptable to changes in the variables.


  1. Make it a team effort: Deployment of a new automated billing system should be a team effort, as in, it should involve different departments of your business. Apparently, the billing system may seem to be the responsibility of the sales and accounts department, but it requires input from other departments too, to make the system all encompassing. Incorporating requirements from different departments will ensure that the system does not lack in any regard. Also, the clients will be able to use this system in a more comprehensive manner. You may also take recommendations from your clients so as to increase the utility of your system.


  1. Focus on key deliverables: While a system is required to work in the best possible manner on all fronts, it is important to identify some key variables. For some businesses, the speed of the system may be of paramount importance, while for others, the robustness of the system may be a key factor. Before you start to change your billing system, you should identify critical areas for your business and then work around them to ensure that your new system is able to meet your requirements. Focus on key deliverables to make your billing system more cost-efficient as well, so that you do not end up spending a fortune on the features which are not vital for your business.


  1. Pay attention to backup and storage: While setting up an automated billing system, it is important that you pay proper attention to offering backups. Automated systems, irrespective of their robustness, are prone to occasional infrastructural failures. In such cases, it is important to have a backup system so that the business is carried out smoothly, without any hiccup. Breakdowns may occur due to intrinsic or extrinsic reasons. However, in both the cases, the existence of backup ensures that the impact of such breakdown is minimized. Further, it should also be ensured that all the records are stored properly so that there is no loss of vital information.


  1. Test run and modify: Even the most elaborately planned automated billing systems may run into issues when deployed. Before you introduce your new system on a mass scale, it is important that you take it for a test run. A dry run is important to figure out if there are any loopholes or flaws in the system. Such shortcomings should be properly addressed before the system is formally deployed. You may also undertake beta testing of the system and invite some of the end users to try it. Their feedback may be used for incorporating changes and for fixing the flaws. You should undertake proper documentation at this stage so that all the loopholes are properly fixed.

An automated billing system can go a long way in making a business more efficient and productive. By following these simple guidelines, you can ensure that you have a robust billing system in place and the transition is handled in the smoothest possible manner.

Every e-commerce business needs a reliable payment gateway to serve its clients and to boost its revenue. There are various parameters which define the robustness and effectiveness of a payment gateway system. Some of these metrics are speed, accuracy and security. In order to make sure that your business and clients get the best of the services, here are some tips you may use while adding a payment gateway.

  1. Recurring vs. One Time Fees: The cost of implementing and operating a payment gateway is an important parameter which needs to be considered in the decision phase. Different payment gateways charge their fees in different manners. Some have upfront onetime costs while others charge recurring fees, generally based on volume. Yet other payment gateways may practice a mix of these charges. It is important that you take your time to fully analyze the impact of such charges on your bottom line. Also, if the charges are levied on percentage basis, then consider the overall impact as this kind of charges generally add up pretty quick once your business takes off.
  2. Pay Attention to Purchasing Funnel: Analyzing the purchasing funnel means that you take cognizance of the number of steps needed to get the payment confirmed. While it is important to ensure the security and certainty of the payment made, a large number of steps are rather off-putting and may prompt clients to walk away. Similarly, your payment gateway should only seek appropriate amount of information. It is imperative that you do not use payment process as a means of collecting data about your clients. You should also pay attention to the integration of payment gateway with your website so that your clients have a seamless experience and are not subjected to repetitive steps. It may take you several attempts to determine an optimal purchasing funnel for your business.
  3. Consider the Add-Ons: Payment gateways come in different shapes and sizes. Most of these gateways also provide you with opportunities to customize them for your optimal use. Some of the service providers offer automatic billing support which may or may not be important for your business. Since these add-ons come with a price tag, it is essential that you consider these options and compare their benefits with associated costs. Another point of customization is to be able to handle foreign transactions. If you are looking to expand your business beyond your national boundaries, then you should seriously consider getting this feature for your payment gateway. It is generally surmised that the clients appreciate such additional features which allow them to complete their transactions smoothly.
  4. Diversify: Since the payment process involves providing sensitive information, it is important that you pick your payment gateway carefully. It is essential that you analyze the reputation of the service providers to ensure that their offerings work smoothly and without excessive downtime. Further, it is important that your payment gateway provides security of the transaction and the data. These factors should be supplemented with the ease of carrying out the transaction and saving time. It should also be ensured that all the legal requirements are fully complied with. This is especially important if you carry out cross border transactions and deal in foreign exchange.
  5. Keep it Simple: While it is tempting to keep adding various features and options to the payment process system, the better strategy is to optimize such addons and the simplicity of the system. The checkout process provided by your payment gateway provider should be fast and simple. There should not be excessive forms or columns to fill in order to proceed with the checkout. Further, the payment options may also be limited so that their proper security and robustness is assured.

The choice of a payment gateways services provider is highly crucial. Now, that there has been massive proliferation of cyber-attacks, it is vital that the sensitive data shared by your clients is secured. Apart from this main requirement, the checkout process should be tailor made to meet your and your clients’ requirements. It is important to have adequate number of payment options while also offering additional features such as the ability to check out as a guest.


Millennial customers have transformed the modern shopping scene in dramatic ways. This is the generation that has witnessed rapid technological development while growing up and is extremely comfortable using the latest digital innovations. So, to ensure that your online business thrives, it is important that you prepare your strategies keeping these millennial customers in mind.Why? Well, this generation shops for almost everything online, from clothes and books to movie tickets, insurance and even expensive jewelry. Now, if you are worried that this task might be easier said than done, the simple tricks mentioned here can help you out.By following these, you can reel in more millennial shoppers, build a solid customer base,and realize more profits in no time.

Personalize the Experience: Millennial shoppers believe in unique experiences and ultimate convenience. Therefore, it is important that your online store is able to provide them a unique ambiance. The overall user experience needs to be personalized in a holistic manner. In order to implement the process, you should define your target market first. Your website design, your curated items and customer accounts should be designed accordingly. You can further enhance the experience by displaying your client’s name when they login to your site. It is also recommended that you send the promotional mails directly addressing the clients by their names, thus making the experience more personal to them. The content and graphics in such mails should also be personalized as much as possible.

Use Multichannel Strategy: While millennial shoppers are super comfortable with technology, it is only natural that they will not stick to one particular channel. In order to capture their interest and keep them engaged, it is important that your online business adopts a multichannel strategy. In simple terms, multichannel strategy incorporates both marketplace and digital marketing strategies. You should also optimize your website for different screen sizes, ranging from tiny phones to big screen computers. As more and more people are moving towards mobile shopping, your website should be tweaked to suit handheld screens. Further, your website should be easy to load even on slower networks. You should also work on your supply chain and it should be properly integrated with your online and offline stores.

Invest in Social Media: Most online shoppers throng to social media platforms before making any purchase. They do it to gather more information, seek advice and to find a connection with the business in question. Therefore, it is important that you bolster your online media presence. It will help you build your brand value as well as engage your target market. Social media can also be used for addressing various issues faced by your clients and for disseminating important information. Today, there are several social media sites available such as Facebook, Snapchat, Twitter,etc. You should ensure that you have a comprehensive strategy regarding the use of social media, so that all these platforms provide a cohesive image of your business.

Enhance User Experience: Millennial customers put a premium on experience, and so, you need to ensure that your business is capable of providing a holistic ambiance to them. The strategy for ensuring customer satisfaction needs to be comprehensive so that various facets of the business are involved. It may start with your online store layout where the color scheme, placement of items and curation is done with the aim of enhancing user experience. Another important aspect of excellent user experience is the integration of different services. The payment system should be simple and secure while the cart checkout system needs to be intuitive. Overall, different systems running the business should work in tandem, to ensure that the customers get a seamless experience.

Be Dynamic: Millennial shoppers quickly adapt to changes and are highly dynamic. In order to keep them interested, it is important that your online business practices the same formula. For example, you can reset your product line frequently to offer new items to your clients. You may also seek to tweak your website design to keep it looking fresh and attractive. However, you should also ensure that such frequent changes do not change the basic structure of your business. Also, these changes need to be intuitive, to help customers navigate through them easily.

To conclude, the millennial generation can prove to be an excellent customer base, provided your business is able to adopt dynamic practices to suit their changing requirements. With the above guidelines though, you can make your online store more suitable for millennial shoppers without wasting much time.


Technology has played a big role in revamping the business sector in recent times, by providing innovative small business solutions. However, it has been especially helpful for small businesses, by aiding them with a wide range of functions. As small-scale businesses generally have access to limited resources, the use of technology can help them optimize resource utilization. Fintech or financial technology is mainly concerned with the proper utilization of funds and management of finances of an organization. So, here is a close look at the different ways in which fintech can help take your small business to a whole new level.

A Chance to Adopt Payment Gateways: The ability to accept online payments is crucial for small businesses nowadays. This is because customers are more inclined to make payments through digital routes such as card payments, online banking, and wallet payments. For such online payments, you need to engage the services of an online payment processor. And a reputed fintech company can promise you exactly that.A reliable payment gateway will be fast, efficient, safe and easy to integrate with your website or e-store. It will have no hidden fees or charges.Such a payment processor will also have good reviews in the market.Plus, you might get to try out a demo session before signing up for it.

            Also Read:5 Common Payment Processing Challenges Small Businesses Face

Simpler Payment Processing: Fintech also allows you to simplify the way your clients transact with you. Customers now prefer making payment through cards, be it debit, credit or a gift card. Such digital payments are not possible without the use of fintech tools or solutions. With the help of technology, you can prepare your business to accept a wide range of cards through payment gateway solutions. Further, your business should also be ready to accept other forms of digital payments such as wallet payments and mobile payments. The use of fintech tools will help you in setting up these systems. If you run an offline small business, then the latest fintech tools can help you get rid of old and bulky payment machines.

Better Customer Engagement: Fintech solutions can not only smoothen out the transaction process, but can also help businesses gain better consumer insights. With the help of these tools, you can gather data about the preferred mode of payment of your target market, their payment patterns, and other relevant details. Such data can help you design proper small business solutions. Your fintech apps can also allow you to interact directly with your clients with regard to their financial transactions. Many such apps have the feature to integrate your social media hangouts with your financial payment system. You can also design your marketing campaign and feedback system with the help of this integration.

            Also Read:Payment Gateway for Small Business

Automation: The use of fintech apps will allow you to automate your systems. You can undertake such automation on your own or engage the services of specialist services providers. As small businesses may not be in the position to hire accountants, it is advisable that you negotiate with your online payment processor as they may provide you with an automatic accounting feature. It is important to choose your online payment processor carefully as the good ones offer a wide range of financial services. Some of the most prominent types of services provided are streamlining of expenses, ability to accept foreign currencies, and real time record updating.

Secure Features: Security is of utmost importance for small businesses, especially when they go online. Security not only refers to the security of physical goods, but also of the intangible data such as personal and sensitive information of their clients. Fintech tools help small businesses conduct online transactions through robust payment gateway solutions and ensure that the data collected while processing these transactions is kept safe and secure. This will help small businesses add more volume to their revenue as they will be able to establish a dedicated customer base.

            Also Read:Five Payment Processing Challenges For Small Businesses

So, if you are looking for an effective technology solution for small businesses, fintech companies are your best bet. They can help infuse transparency and efficiency into your daily operations, without incurring significant expenses and outgoings. Optimal use of fintech tools and solutions can help small businesses provide more security features to their clients as well.