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How PayTabs is making it super easy to manage your online store’s payment process

Category: Ecommerce

How PayTabs is making it super easy to manage your online store’s payment process
Mohab Ecommerce 0

How PayTabs is making it super easy to manage your online store’s payment process

For any brand that has e-commerce store, a good payment gateway partner is of paramount importance to realize the full potential of the business. A good payment gateway must have a great user interface, should be easy to integrate, non-intimidating, aid in the conversion process and finally, make the post-conversion process easy.

Now, there are quite a few payment gateway providers in the market. Which one you choose largely depends on your exact needs. Some provide to option to offer customized pricing. Others allow a simple a quick deposit of funds. Some allow you to get up and running under an hour. And others allow you to accept payments in multiple currencies. But the one provider that has been doing all of this and more is PayTabs.

Easy to integrate with Shopify, Opencart, Magento and WooCommerce, PayTabs offers everything you need to start running and stay in the business quickly and easily. In fact, it offers many native payment options like Alipay, Skrill, Ukash and giropay to ensure your local customers complete the transaction hassle-free.

One of the best features of PayTabs is its PayPage, which can be used for online invoicing. Even if you don’t have a website or CRM, you can simply send the payment link to your customer to receive payment via credit card or debit card. The system also comes with an invoicing solution which makes you look professional and also allows you to keep track of the payments received.

Track your payments on your phone

With the newly launched PayTabs app for both Android and iOS, it has become a breeze to keep track of payments on the go.

If you are a merchant using PayTabs, you can now access your PayTabs dashboard via the app. The app gives you the ability to request a withdrawal and also create PayPage invoices. To a merchant who is constantly on the go, these features come as a welcome relief from having to carry their laptop everywhere.

Christina

Take Christina, for example, who runs a specialist tour agency for women travellers. She does spend a few days in office but otherwise she is always on the trips she has organized. Her trips are popular because of strong word-of-mouth marketing and bookings for future trips keep happening everyday. This meant that Christina had to check her bookings daily and also spend time making invoices between her trip.

Then, she discovered PayTabs. Using the app, Christina is now able to check new bookings on the app and create invoices in a jiffy. She is able to accept payments without having to direct users to her website and just sending the payment link over an SMS or a messenger.

Andrea

Andrea started her business in eco-friendly jewellery which took off like wild fire. The jewellery raw materials were sourced from the Ecuadorian forests and the artisans locally crafted the jewellery with the help of international designers. As a result, Andrea had many clients from different countries wanting to buy jewellery from her, place repeat orders with ease and pay easily.

Andrea adopted PayTabs, which allowed her clients to pay in their local currency. This lead to a higher adoption rate for her products as they were easier to procure compared to competitors. With PayTabs for iOS, Andrea was able to quickly check for payments, generate invoices on time and request withdrawals easily, helping save time and efforts.

As an entrepreneur, she could maintain her accounts easily no matter where her customers came from.

Built keeping in mind the most important requirements for an online store owner, PayTabs is here to make the payment gateway process simple and effortless. Try it out by downloading the PayTabs app now.

For iOS -You can refer to the link https://goo.gl/FwjVGv to download.

For Android – You can refer to the link https://goo.gl/hjo4ba to download.

6 years ago
The complete guide to launching your very first online store – tools and strategies inside
Mohab Ecommerce 0

The complete guide to launching your very first online store – tools and strategies inside

“If your business is not on the internet, your business will be out of business” – Bill Gates

Starting an online business isn’t a trend but a necessity. It is comparatively easier to set up than a brick-and-motor store, less resource intensive and allows you to experiment and iterate quickly as per your customer’s demands. There is a pot of gold at the end of the rainbow… and here’s your guide to get started.

Find a problem to solve: From selling cars to buying accessories to finding dates, the digital world is uniquely finding ways to solve problems by making lives convenient, and   saving time and money. The key to create a successful business online is to not only find the right problem to solve but also have the expertise and skills to solve it. What is your core expertise? What problems do people face in that industry? Why are YOU the best entrepreneur to do this job? Once you have the answers, you’ll know what your online business will be.

Build your website: Your website is your store front. It’s key to determining how you’ll sell and how much time, effort and maintenance you are willing to put up. You may have a store with hundreds of products which will need back end management that you’ll have to think through like updating stocks, offering discounts and being search engine friendly. In this case, you’ll have to make your choice between options like Shopify, WooCommerce, Open Cart, Get Shop and other such services based on their terms and feature list.

Write copy that sells: This is one of the most important parts of your online business. Once people come to your website, they’ll give you a minute or less to make your pitch. Your content will have to be cutting edge, to the point and push people towards the sales funnel. Explainer videos and infographics are strongly recommended to deliver your punches in the shortest possible time.

Choose a payment gateway: A payment gateway is a very important feature for your store. Its functionality will ensure that you can get paid not only in your native currency but from anywhere in the world where people can pay in their own currency and you can receive the money in yours hassle free. The right payment gateway can ensure you can reach any corner of the earth with your products.

Choose a fulfillment partner: A fulfillment partner is as important as your payment gateway. If your products have the chance of getting damaged in transport, you’ll have to find someone who can deliver with care. Some countries have restrictions on the products you can ship and you may need to work with different fulfillment partners who know the local regulations and ensure you aren’t selling anything that can’t be delivered in that country.

Start with PPC and then jump in to SEO: Pay per click advertising on Facebook and Google will allow you to do a quick market validation. Start this as soon as your basic website is ready. You’ll know if customers are understanding your website and products and if they are willing to trust you and make the purchase.

Get social: Social is a great place to build your community. Get together people who have similar likes and you’ll eventually find customers there.

Use email marketing: Build your email list from day one and offer incentives for people to sign up. Email marketing will allow you to sell, up-sell and cross sell, automate your communication and be in your customer’s inbox.

Go on, try it for a few months until you have proof of market. Your online store, if done well, can fetch amazing returns.

6 years ago
Five Things Every eCommerce Entrepreneur Should Be Ready For in 2018
Mohab Ecommerce 0

Five Things Every eCommerce Entrepreneur Should Be Ready For in 2018

The world of business is a constantly evolving one, more so when it comes to the eCommerce businesses that have gained immense popularity over the last few years. The increasing number of online consumers and the advancements in technology has worked together in making eCommerce businesses one of the most thriving ones today. Consequently, eCommerce entrepreneurs also realize the fact that the competition is more fierce than it was ever before, which is why, they need to keep evolving and focus on long-term objectives.

Every entrepreneur starts a new year with renewed zeal to achieve maximum success for their business. For doing that in 2018, here are the top 5 things you should be ready for now if you are selling online.

eCommerce Automation –

To let your business enjoy a competitive advantage, you must welcome the eCommerce automation that is expected to make operations easier. Automation will also save time and streamline the tasks. For instance, you can automate your eCommerce platform to detect the medium risk orders and forward them automatically to the finance department for review. For high risk orders, the same can be automated to be cancelled. This is just one aspect where eCommerce automation prevents chances of fraud. There can be several other ways to improve the overall shopping experience of your customers by leveraging automated techniques.

Mobile Payments and Wallet Apps –

Payment gateway is an integral part of eCommerce business and the smoother the checkout process, the better is the experience. In 2018, you should be prepared to embrace mobile payments and wallet apps, which does not require your customers to provide all of their personal information at checkout. This concept can work wonders in preventing customers from dropping off at the last moment, due to lengthy checkout processes.

Social Media –

Social media has been there since a long time now but as an entrepreneur, if you have not yet utilized it properly for your business, 2018 is the time to make the most of it. Social media channels are predicted to be huge drivers of eCommerce so much so that Facebook, Instagram etc. might let customers shop directly from these platforms.

More Subscription Box Models –

Although subscriptions have always been a part of an eCommerce business and eCommerce shopping experience, you should be ready for an increased emphasis on the subscription box models. A subscription mentality with at least a part of your product inventory will be crucial for surviving in the eCommerce industry. More the subscription box models you adapt, the higher will be your chance of a competitive advantage with regards to subscription offerings.

Professional Content Development –

Most entrepreneurs have already realized the importance of content that is developed with the interests of the target customers in mind. Content marketing is going to have a lot of impact in the ecommerce business scenarios. So, in 2018, you should focus more on personalized, engaging and premium content being developed by experts in the field. Whether it is a video about your product and service or targeted ads on the social media apps or perhaps, blogs and articles on emerging trends and so on, content will continue to create an indelible mark.

While these are some of the most important trends and strategies that entrepreneurs should be ready for in the coming year, there will definitely be many more to join them. The best way is to understand your business and its unique requirements to be able to make the most of the advancements in technology and the way internet works. Also, it is advisable to seek the guidance of expert professionals to enable your eCommerce business to move in the right direction.

6 years ago
The top 5 business skills that you must hone as a small business leader
Mohab Ecommerce 0

The top 5 business skills that you must hone as a small business leader

Running a small business is not an easy thing. For starters, you are always wearing multiple hats and switching roles from a sales director, to a marketing guru, to an HR person to a visionary leader. That is because running a successful business and driving it towards growth requires more than a good idea. Great and effective leadership can make or break a small business. While some of us are born natural leaders who take to running a small business like fish takes to water, there are others who learn on the go. Whichever category you fall in, it’s necessary to understand real leadership skills since that is what is going to help you respond to changes, adapt to new requirements, pull the pack together and rise to new heights of success.

So here you go – in no particular order, here is a list of 5 skills that will see a small business owner through all challenges and will come in handy in growing their businesses.

Communicating well– Ensure that whatever you communicate is clear, precise and consistent. It is not enough to have a great vision unless you clearly communicate it. A true leader should be able to communicate the business’s vision to employees, investors and customers alike. Employees and investors should also be aware of goals and objectives of the business. A series of miscommunicated objectives can be detrimental to your business. It is also important to let your employees know about what is going on and what is expected from them. And to achieve this clear communication is paramount.

Being a good listener- Most of what we know and learn comes from listening. Being a good listener is one of the most important skills you can possess as a small business leader. Listening to your employees will let you stay in touch with what is happening at the operational level. And will also contribute to employee satisfaction. Listening to your customers will let you know the pulse of the market and how they feel about your business. Developing this skill will also encourage you to ask for opinions, feedback and ideas. Enabling you and your business with different perspectives and newer ideas. Needless to say keeping both internal and external customers is important for a small business.

Not fearing failure and bouncing back – This is probably the biggest armour you will need. There is no great business leader who has not experienced the lows of failure. The faster you can accept and get out of the trough of depression, anxiety, disappointment and frustration, the better. Be ready to handle failure – as and when it comes. Mistakes are bound to happen. But running a business without making mistakes is impossible. So why fear them? A good leader will not fear making mistakes; he/she will, in fact, turn them into a valuable lesson. How you bounce back from them matters most. Accept your defeat with humility, learn from them and move on. Take ownership of the mistakes and let employees own the successes.

Sales –As a small business owner, this is probably the single most important skill that you need to learn as a business owner. After all, its sales that drives a business. Essentially, sales skills are nothing but excellent communication skills. It’s about understanding your buyer, it’s about listening more than talking, it’s about skillful persuasion and getting others to agree to what you are saying, it’s about learning the art of negotiation and building self-confidence. Understanding the whole sales process and honing the skills needed to crack a deal should help you for as long you are in business.

Accountability – A small business has fewer people taking care of a varied set of functions. This may make setting expectations tougher and sometimes ambiguous. As a small business leader learning to set clear expectations and communicating what is expected out of each contributor is essential. This will help set accountability in place. And being accountable as a leader for the business will help you lead from the front. Leading from the front or by example is something you are always told is expected out of leaders. This is true for small business also, be accountable and an inspirational leader.

Your skills as business leader is important since finally its you who can make a huge difference in how your business is being built and where it goes from there. What you make of yourself as a leader and your business is all up to you.

6 years ago
Digital Marketing: Key for an e-Commerce Startup
Mohab Ecommerce 0

Digital Marketing: Key for an e-Commerce Startup

You have a great idea; you have registered your name and your business; you have complied with the tax regulations, you have chosen a brand name, you have signed up for your domain, you are developed your website, you have selected a shopping cart plugin for your site or developed your own shopping cart, you have selected your payment gateway you have stocked your inventory.

Now you are all set! Your maiden e-commerce venture is about to begin! But, how do you get the word out that you are a new e-commerce venture and how do you attract customers to buy from your website, whether it is a marketplace or a single store. The answer lies in Marketing. Considering all forms of marketing available nowadays, the most effective form is to market through the digital form, especially social media.

The following factors are the reasons why you should concentrate on digital marketing:

  1. Variety of Content:

    As a business, you would have multiple forms of content that you can leverage to educate the consumer about differentiating factors of your e-commerce platform, be it blogs, infographics, images, etc…. From a content creation standpoint, focus on the USP of your platform and the experience that your platform provides.

  2. Pervasiveness of Search Engines:

    Most consumers search online looking for products to buy. Hence it is an imperative for your e-commerce platform to be SEO friendly. You should have optimized all the pages of your site/platform to be picked up by Google/Bing/Yahoo. Well, the most popular search engine is Google, therefore optimization of product pages on your site is a necessity. Most importantly, ensure your site has a search bar for any consumer to search for a specific product they are looking for. Search engine crawlers tend to rank sites higher with a product search option. This also enables your site’s product page to be featured for product searches done on the search engine.

  3. Analytics and Targeting:

    The role of analytics in the digital marketing space has grown over the years and it proves to be a great barometer of consumer assessment. You can often target a consumer who spends more time on your site by pushing out relevant ads of the product pages he has browsed, through remarketing (either google remarketing or facebook remarketing).

  4. Growth of Social Media:

    It is a no brainer that social media platforms such as facebook or twitter have grown to become hubs for consumer conversations. It adds value to have a strong social media presence and market yourself effectively on social media to create awareness about your new e-commerce venture.

  5. Social Listening:

    Using advanced social media listening tools to gain insights about your consumer, as in picking up clues from his conversations, actions, etc… Social listening tools enable you to keep a tab on your competitor and their navigation of the digital space. It is a must for analysing consumer behaviour and analysing competition.

  6. Video Marketing:

    Videos in the digital world are known to capture the consumer’s attention in a very short span of time. Video content can be used for paid/non-paid digital advertising leading the consumer to go to the site and browse through or purchase. It pays to invest in video marketing, as the ROI over a period is going to be highly profitable for you.

As you can gauge by now, digital marketing is an intrinsic lever to grow your e-commerce business. What are you waiting for? Start now! Subscribe to our blog to gain more insights on e-commerce. You can also sign up for a demo of our Payments Solution to understand the value that we can bring to your e-commerce venture.

7 years ago