valU and PayTabs Egypt announce partnership with LuLu Group International in Egypt

Cairo: EFG Hermes, the leading financial services corporation in frontier emerging markets (FEM), announced today the launch of a new partnership between its NBFI subsidiaries valU for consumer finance and PayTabs Egypt with LuLu Group International in Egypt, the Middle East’s leading hypermarket and supermarket chain. The partnership will allow LuLushoppers to benefit from valU’s affordable and convenient financing plans, powered by PayTabs Egypt’s payment gateway.

The collaboration with valU and PayTabs Egypt will roll out in two phases. The first phase will avail valU’s installment plans to shoppers through PayTabs Egypt platform at LuLu Hypermarket’s physical outlets. The second phase will further see LuLu Hypermarket’s shoppers benefit from valU’s payment plans when shopping online and through the hypermarket’s phone delivery service. With valU, shoppers at LuLu will be able to shop a diverse range of available products including groceries, electronics, appliances, kitchen and home goods, and sports equipment, among others.

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