As a business owner in Jordan, you must be excitedly looking forward to White Friday 2024. Usually a four-day event, it starts from the fourth Thursday in the month of November, right after Thanksgiving in the USA. Consumer demand skyrockets during this shopping holiday, which means you have the perfect opportunity to boost sales and rake in more moolah. While it goes without saying that you have to leverage your website and other digital strategies to stay competitive around this time, knowing exactly what measures to take can help you plan better. So, let’s find out how you can maximize sales during White Friday.

8 Tactics to Increase Sales during White Friday 2024

Whether you sell home furnishings, electronics, fashion accessories, cosmetics, or baby products, getting your online game right is crucial during White Friday. After all, by 2028, Jordan’s ecommerce revenue is likely to hit USD 344.5 million after growing at a 8.3% rate. Here’s what you can do:

1. Get Creative with Your Website Banner: Create an attractive banner especially for White Friday and ensure the messaging is smart and direct. Then link it to a separate landing page that highlights products discounted specifically for White Friday. This will ease navigation and help customers zero in on deals and offers quickly. You can also put in a countdown timer that infuses a sense of urgency in shoppers and drives up sales.
2. Optimize Site for Mobile Devices: Most people are likely to use their smartphones and tablets for shopping during White Friday 2024. That is because the number of mobile connections in the country is equal to around 80% of its population. And internet penetration was pegged at 91% last year. So, make sure your site is light in text but heavy in high-quality visuals and loads fast. It should be intuitive and all the elements must be responsive.
3. Offer Hot Deals: Make a list of best-selling products and offer large discounts to attract more website traffic and drive conversions. You can also offer buy-one-get-one deals, freebies, gift vouchers with certain purchases, and free shipping. Make sure to display such details clearly on your site so that potential shoppers know how much they are saving and feel excited enough to go through with the purchase. A tiered discount system, where customers get a bigger off when they order more, can work wonders too.
4. Send Personalized Emails: To get potential shoppers excited about White Friday 2024, craft personalized emails based on how they usually interact with your website, their order frequency and volume, the types of products they buy, etc. Such emails are more likely to be opened especially if the subject line clearly mentions the deals and discounts you are offering. Include a strong call-to-action that takes the recipient to the shopping page. You can even insert discount codes and links to specific products.
5. Capitalize on Social Media: Promote discounted products and attractive deals on social media platforms to spark interest and purchase intent in followers. Allow them to shop directly from your business page without having to visit the website first. Host contests and polls and announce cool prizes for winners. Partner with social media influencers so they can market your products through rich images or engaging videos. It’s a smart way to earn the trust of customers and augment conversions.
6. Manage Orders Efficiently: Even though White Friday 2024 is likely to be a super busy time, make sure you manage orders accurately, efficiently, and punctually. Use software solutions to manage inventory and track orders from the time a customer places a request to the moment it is delivered. Shipping and delivering orders on time can boost customer satisfaction and attract repeat purchases. Take precautions so that all orders reach safely.
7. Provide Customer Support: Make sure customers can reach you via multiple channels, like email, text messaging, live chat, phone call, etc. Whether they have questions about the products, quality, deals, shipping process, delivery timeline, or anything else, you should cater to their queries promptly. Smooth, seamless communication and timely resolution of problems can increase customer satisfaction and sales.
8. Simplify the Payment Process: Your payment ecosystem must be in shipshape during White Friday 2024. And by partnering with PayTabs, you can ensure that all transactions are fast, secure, and efficient. You can not only protect sensitive customer data against frauds, but also offer shoppers multiple methods of e-commerce payments and accept a variety of currencies from around the world. This means more flexibility and fuss-free checkout for customers and a bigger base for potential sales for you.

White Friday 2024: Make the Most of This Shopping Season

 So, what are you waiting for? Get started by making your website or e-store mobile-friendly and more aligned with White Friday 2024. Offer irresistible deals, personalize emails, leverage social media platforms, manage orders with tech tools, provide prompt customer service, and ease the payments system by getting in touch with PayTabs. You are bound to see more traffic, engagement, and conversions this way.

As a well-known payments infrastructure company in MENA, PayTabs hopes to power all digital transactions with innovative payment solutions. Our objective is to facilitate and drive financial inclusion and local commerce with safe, simple, and scalable payment solutions.

Women in the Middle East have come a long way from those days when cultural expectations, lack of funding, absence of role models, and inadequate networking opportunities held them back from pursuing their entrepreneurial dreams. In fact, female participation in the workforce is on the rise, and by 2025, likely to add USD 2.7 trillion to the economy of the region. The rapid growth in digital technologies has especially helped ambitious ladies to foray into male-dominated fields and succeed. So, this Women Entrepreneurship Day, let’s take a look at some of the female trailblazers who are bridging the gender disparity in the world of business with efficiency and style.

8 Women Entrepreneurs Breaking the Glass Ceiling

While the pace at which women are progressing in the business world might vary across countries, there is no denying the positive change taking place. Improved access to education, better awareness about gender equality, increasing recognition of women’s role in economic growth, and government initiatives (like Gender Balance Council in the UAE) are driving the success of female business leaders. So, with Women Entrepreneurship Day 2024 coming up shortly, get inspired by these incredible female entrepreneurs.

1. Nora Al Shaikh (KSA): Nora has been creating waves in the fashion industry since 2012, by blending the rich heritage of Arabia with global, contemporary styles. She rose to fame by launching a luxury ready-to-wear collection, and since then, her creations have been showcased in international publications as well as retail events and trunk shows in Los Angeles and New York. Celebrities like Dove Cameron, Fergie, and Julia Michaels have worn her pieces too.
2. Hind Bahwan (Oman): A graduate from the prestigious Harvard Business School, Hind is the founder and CEO of Bahawan CyberTek Group. On Women’s Entrepreneurship Day, she deserves special mention for her contribution to the fields of logistics, IT, and engineering. The Woman of Power Award was conferred to Hind by Asian Business Leadership in 2011 and she also won the Global Young Leader award in 2007 from the World Economic Forum.
3. Fida Taher (Jordan): Fida founded Atbaki, a digital platform that produces and distributes culinary videos revolving around delectable recipes. Over 2 million people use the site and the content is offered in Arabic to simplify interactions. A graduate in Communication Arts, Fida is backed by extensive work experience in the media domain and boasts more than 400,000 followers on Facebook.
4. Salma Bougarrani (Morocco): Salma is a scientist, entrepreneur, and founder of Green Watech, a company that leverages simple mechanisms to clean household wastewater and make it suitable for irrigation, thereby benefiting thousands of Moroccan villagers. Watech has managed to treat over 200 million liters of water till date. Salma also won the prestigious Cartier Women’s Initiative prize for Middle East this year. She is sure to inspire this Women Entrepreneurship Day.
5. Mona Kattan (UAE): The co-founder and global president of Huda Beauty, Mona commenced her entrepreneurial journey with fragrance manufacturing. A well-known disruptor in the retail landscape, she has an impressive presence on social media. Mona is also the co-founder of Dubai’s HB Investments, which boasts a wide investment portfolio that includes a cloud kitchen network, wellness supplements, luxury goods, and more.
6. Noor Al Qatami (Kuwait): Noor founded Saveco, a local mega-market that first opened up to customers in 2014. The idea behind the brand was fueled by Noor’s love for grocery shopping and admiration for the convenience that shopping in the USA offers. A graduate from Bentley University, she also proved her mettle while working at her father’s steel organization.
7. Mona Zulficar (Egypt): A corporate, project finance, and banking attorney, Mona is the co-founder of Zulficar & Partners. She is also a human rights activist and featured among the 100 most powerful businesswomen in the Arab region by Forbes in 2023. Besides being the president of the Egyptian Federation for Financing Medium, Small, & Micro Projects, Mona chairs multiple NGOs. She founded the Al Tadamun Microfinance Foundation and has served as the deputy chairperson of the UN Human Rights Council Advisory Committee.
8. Shaista Asif (UAE): The list of trailblazers on Women Entrepreneurship Day 2024 is incomplete without Shaista, the co-founder and group CEO of PureHealth Group. For 16 years, she has been revolutionizing the healthcare industry and successfully managing multiple acquisitions. Shaista is committed to a sustainable future and has also led many AI-backed initiatives (like Pura, a healthcare companion app). She also facilitated the launch of a mentorship initiative, the Emirati Women Chapter.

Women Entrepreneurship Day: Realize Your True Potential

So, this Women’s Entrepreneurship Day, if you too want to emerge and thrive in Middle East’s business landscape, gear up. Tech innovations can help you research, plan, launch, and grow any business. Moreover, the surge in mentorship programs, networking events, and women-led venture capital firms can provide you the necessary knowhow, collaboration, and funding. Women-centric incubators and accelerators can help with the ideation, planning, and implementation of business plans. Also, join hands with PayTabs to set up a smart, efficient, fast, and secure payment ecosystem. It will enhance your customer’s experience, attract more traffic, and improve the conversion rate.

As MENA’s top online payments infrastructure company, PayTabs hopes to power online transactions with advanced solutions. Our aim is to drive financial inclusion and local commerce with simple, scalable, and safe solutions.

With 18^th November right around the corner, Oman is happily gearing up for National Day celebrations. Apart from impressive parades, festive decorations, and cultural events, the country sees a sharp rise in shopping during this time. And that brings us to the gradually increasing popularity of ecommerce and the factors paving the way for a brighter future. So, as a business owner, on Oman National Day, don’t just focus on ways to sell and earn more this year. Find out about important trends, patterns, and discover the possibilities that await you in the coming years.

Oman National Day 2024: Ecommerce is All Set to Boom

Oman’s ecommerce market is poised to hit USD 1.1 billion by 2028 after growing at a promising 13.5% rate. The recent COVID crisis especially triggered the acceleration in digitalization and most businesses went online to cater to customers and thrive. Technological advancements and evolving customer preferences are playing a crucial role in the growth of ecommerce currently. In fact, in 2022, the country had over 5 million active users of internet, close to 6 million mobile connections, and 4.39 million users of social media.

So, with Oman’s 54^th National Day coming up, let’s delve into the vital numbers and trends that will define the future of ecommerce here.

• Government Initiative: Most government services require customers to make payments online now. It is also possible to shop from ecommerce stores and make donations online securely. Oman’s e-Government initiative is responsible for this paradigm shift. Launched in 2020, the national ecommerce plan is focused on enhancing national skills, logistics services, and facilitating a positive environment for the growth of ecommerce.
• Significant Youth Population: Around 60% of Oman’s population is under 29 years, which means young people constitute a key part of the nation. They are more tech-savvy than their predecessors and comfortable about shopping via digital platforms.
• Increasing Smartphone Usage: By 2029, Oman’s smartphone market volume is expected to grow to 3 million pieces. Moreover, it has been observed that 95% of internet users access the internet via smartphones. Mobile commerce is also gaining prominence, with top payment gateway providers enabling transactions through cards, digital wallets, apps, payment links, and QR codes. This bodes well for the future as Omanis will increasingly want to enjoy the convenience of shopping via smart mobile devices rather than stepping out to visit a physical store.
• Domestic Scene: Consumers in Oman go online to mainly shop for beauty products, clothes, appliances, flight tickets, and hotel reservations. More and more people are shopping for groceries virtually too. And since most Omanis are likely to dress up, enjoy holidays, and buy ingredients to whip you delectable dishes around Oman National Day, you will see increased sales in all these categories.
• Cross-Border Scene: Besides cosmetics, apparels, and hotel and airlines services, Omanis shop for machines, furnishings, and construction materials from other countries, especially China. They tend to source vehicle spare parts from ecommerce stores in the USA too.
• Online Payment: In 2022, a report from Central Bank of Oman indicated that the volume of e-payments shot up by 40%. And this trend is likely to continue with Oman payment gateway providers like PayTabs making it fast, easy, and safe for merchants to accept payments through multiple modes and in different currencies. Customers also love the flexibility. Hence, on National Day in Oman in 2024 and beyond, you will find more and more people (busy and in a hurry) going online for a smooth, cashless checkout.
• Social Commerce: Many entrepreneurs and SMEs in the country are increasingly marketing and selling their products via social media platforms nowadays. And this trend will not only gain steam on Oman National Day 2024, but also in the future, as payment infrastructure companies like PayTabs offer smart solutions to set up shops, list products, sell through social channels, and get paid instantly.
• Cutting-Edge Technology: Artificial Intelligence, Machine Learning, and advanced analytics tools are increasingly gaining favor among Omani businesses as they help automate processes, streamline operations, study customer behavior and transactions, identify gaps, and offer actionable insights on how to improve the ecommerce shopping experience. So, by leveraging technology, online merchants can attract more traffic, boost customer engagement, and drive more conversions in the future.

Prepare for an Exciting Future in Ecommerce on Oman National Day

 So, on National Day in Oman in 2024, prepare to grow your ecommerce business like never before. Though many Omanis still prefer to try out products physically before buying them and have security concerns, change is on the cards. Government support, urbanization, increasing penetration of internet and smartphones, a growing youth population, technological innovations, and efficient online payment solutions are driving the growth of ecommerce in the country. The fact that people have more disposable income these days and lead busy lives will likely lead to a surge in Oman’s ecommerce too.

So, join hands with PayTabs and get started. As a leading payments infrastructure company in MENA, we intend to power all digital transactions with avant-garde solutions. Our secure, simple, and scalable solutions are designed to drive financial inclusion and local commerce.

Singles’ Day, first observed in China in 1993 as an unofficial holiday, has now amassed popularity in many other parts of the world. Those not in a romantic relationship in the UAE & Jordan celebrate it every year too, and shopping is an integral and fun part of the day. Singles tend to pamper themselves generously and even send gifts to single friends! And that translates to a massive opportunity for you as an ecommerce business owner. So, with 11^th November knocking on the door, go through some effective tips on how you can sell and earn more on Singles’ Day 2024.

8 Strategies to Boost Ecommerce Sales on Singles’ Day

Last year, the total global sales recorded on Singles’ Day or Double Eleven was a staggering USD 156.4 billion. So, it makes complete sense to cash in on the shopping frenzy associated with the occasion. Here is what you can do:

1. Consider Exclusive Deals and Limited-Time Offers: Bundle deals, big discounts, and buy-one-get-one offers can get you a lot more traffic on National Singles’ Day, just like any other holiday. You can also introduce a tiered discount system, where the customer gets a higher discount when they spend more. Limited-time offers are also a great way to create a sense of urgency and FOMO. You can alert shoppers about low stock or use countdown timers for that. Free shipping and free gift on certain purchases can also reel in more customers.
2. Make the Site Mobile-Friendly: By optimizing your website or e-store for mobile devices, you can draw young, single, and tech-savvy shoppers in droves. So, make your site rich in visuals, easy to navigate, and all elements responsive. Go easy on text and only showcase crucial product details to drive easy decision-making. Make sure the site loads fast and pop-ups are not interruptive.
3. Promote the Right Products: On Singles’ Day 2024, highlighting products that align with the single lifestyle is a smart way to augment your sales. You can also have a special landing page for the same. From self-care kits, headphones, tees and cushions with fun messages, to massagers, organizers, quirky mugs, candles, hobby kits, and robes, there are many things to promote on the special occasion to entice singles.
4. Lend a Personal Touch: Leverage analytics tools to study past customer data on their navigation and shopping behaviors. Look into metrics like order frequency and volume, payment modes, time spent on website, pages visited, and products ordered. You can then personalize product recommendations and boost conversions. Shoppers will also feel ‘seen’ and might end up ordering more than they had planned.
5. Produce Useful Content: Churning out interesting and informative blog posts on shopping or gift ideas for singles can position your brand as an industry expert. It is a great way to promote Singles’ Day and inspire those looking to pamper themselves without waiting for a partner. You can also create posts on ways to use certain products and plug in high-quality images. Emails or newsletters listing your top items for singles can also do the trick.
6. Leverage Social Media: Promote your products on social media platforms in the form of light-hearted and engaging posts that allow followers to click on a button and land right on the shopping page. You can also host polls, contests, and giveaways to get your target audience excited about your offerings and deals. For instance, ask singles to share pictures or videos of them using a specific product you sell for the chance to win a gift voucher or discount on the next purchase. Or ask them to leave comments on a post or share the same to win freebies.
7. Join Hands with Influencers: To sell more on National Singles’ Day, partner with influencers who are aligned with your brand image and the products you sell. It will work better if they are single too! Get them to promote your items through images or videos or host a launch, as it can win customer trust easily and nudge them towards an actual purchase.
8. Ease Payment: Partner with a reliable payment solutions provider like PayTabs in the UAE & Jordan to simplify your payment ecosystem and speed up the checkout process. Offer shoppers multiple modes of payment and get ready to accept different currencies from all corners of the world. This will help expand your customer base. Strengthen cybersecurity with PayTabs’ advanced encryption and authentication mechanisms as well, so that shoppers can go through transactions without worries.

Singles’ Day 2024: Gear Up to Ace Your Ecommerce Game

So, are you all set to crush it in your ecommerce business this Singles’ Day? Optimize your website for mobile devices, offer exciting discounts and deals, promote relevant products, and personalize recommendations to see a major uptick in traffic and sales. Remember to create engaging content, capitalize on social media, partner with influencers, and simplify payment with PayTabs too.

As an eminent payments infrastructure company in the MENA region, PayTabs aims to drive every digital transaction with cutting-edge solutions. We hope to facilitate and power local commerce and financial inclusion with our simple, secure, and scalable solutions.

Home to around 4.75 million Indians currently, the UAE observes the vibrant and joyous festival of Diwali every year. Indian expats and even locals shop enthusiastically for clothes, fashion accessories, jewelry, appliances, and decorative items during the Diwali festival of lights. In fact, despite a 40% increase in the price of gold, jewelry stores in the country are expecting a decent spike in the total sales value around this time. Moreover, most consumers are likely to go online for a quick and hassle-free shopping experience as they will be busy with other festive preparations at home.

So, as a merchant in the UAE, it’s the perfect opportunity for you to boost e-commerce sales by leveraging a few smart marketing strategies. Go through this guide before getting started.

Marketing Tactics to Boost E-Commerce Sales during Diwali  

Whether you sell everyday essentials or high-end and big-ticket items, here are 9 ways in which you can score better sales and revenue numbers during Diwali in UAE:

1. Lend a Festive Touch to the Website: Infuse the Diwali spirit into your landing page with colors like bold red, golden yellow and bright orange. Showcase limited-time deals, best-selling festive products, and gift combos in an eye-catching manner on the festive-themed homepage. You can also have a special tab that says ‘Special Diwali Collection’ or ‘Buy Diwali Gifts’ to engage with customers quickly. Highlight discounts, deals, or freebies prominently. Make sure shoppers can seamlessly navigate the landing page and add products to the cart without any glitch.
2. Optimize for Mobile Devices: Diwali in UAE is a super busy time for everyone celebrating, what with cleaning the house, preparing delectable dishes, and getting the lamps ready. So, most people use their mobile devices to shop for everything they need instead of cracking open laptops or sitting down at a desktop. This helps especially when they are on the go. So, make your website easy to view and navigate on smartphones and tablets. It should load fast and be rich in visuals rather than text. To boost e-commerce sales, ensure that shoppers can spot important information, enter payment details, and checkout smoothly.
3. Ace the Search Engine Optimization (SEO) Game: To boost e-commerce sales during Diwali, your website must rank high on search results. So, you need to optimize all festive content accordingly. Weave in keywords related to Diwali, Diwali shopping, Diwali gifts, Diwali deals, etc. into your web content, product descriptions, meta tags, alt texts, and blogs. Churn out original, informative, and interesting articles and guides on how to decorate homes and workspaces, what gifts to choose for loved ones, how to throw a Diwali party, and so on. Remember that search engines assign a better rank to sites that not only have relevant keywords but also valuable content.
4. Personalize Shopping: Offering every customer a personalized shopping experience that resonates with their taste, budget, and need can help you strike better engagement and drive more conversions. So, based on past purchase behaviors, interests, gender, age, and usual transaction values, offer customized product recommendations. This positions your brand as a thoughtful entity and the shopper can place an order easily and quickly.
5. Host Social Media Contests: During the Diwali festival, social media platforms are the key to engaging with your target audience. For instance, you can ask followers to share your Diwali Giveaway post or tag their friends in order to win a special festive hamper. This way, your brand will also enjoy more visibility. Or host contests that require followers to share their Diwali-special look or home décor to win attractive products or gift vouchers. Such user-generated content can also build trust in other potential customers and increase sales.
6. Collaborate with Influencers: A smart way to boost e-commerce sales is by joining hands with influencers who are in alignment with your brand image, vision, or values. They can promote your business and products through Diwali-themed décor or personal styling tips, unboxing videos, or special launches. They can upload content showcasing how they use your products or why they find them useful. Influencer marketing can enhance your brand’s credibility, attract more website traffic, and boost conversions.
7. Send Themed Emails: During Diwali festival, send out themed emails and newsletters that include warm, festive greetings and enticing visuals. Use crisp but attractive subject lines that nudge recipients to open the emails. Also mention words like ‘offers’ and ‘deals’ and include discount codes inside the email. You can tailor the emails to suit different kinds of customers too – first-timers, loyalists, and those who haven’t made a purchase for some time.
8. Simplify Payment: To improve e-commerce sales during Diwali, focus on easing the payment experience. Partner with a payment gateway solution provider like PayTabs to offer customers multiple modes of payment for increased flexibility. They can choose from cards, digital wallets, apps, payment links etc., which means there will be fewer instances of cart abandonment. The checkout process will be smooth. You can accept payments in various currencies too, which means shoppers in other countries will be confident about purchasing from you. The fast payment processing speed will boost customer satisfaction and encourage more order volumes and repeat purchases.
9. Strengthen Security: Security against frauds is a key concern during Diwali in UAE when the transaction volume shoots up significantly. With PayTabs, you can rest assured that your payment ecosystem will be PCI DSS compliant and the authentication and encryption measures will be advanced. And when you promote the same, shoppers will trust you easily and buy more.

Get Ready to Sell and Earn More during Diwali in UAE

By now, you have a fair idea about the marketing strategies to employ to boost e-commerce sales during the festival of lights in the UAE. From transforming your website, making it mobile-friendly, leveraging SEO, personalizing shopping, and simplifying payment to sending themed emails, hosting social media contests, and partnering with influencers, there is much to do this Diwali for higher sales and revenue figures. So, connect with the experts at PayTabs without delay and embark on a prosperous journey.

As MENA’s leading payments infrastructure company, PayTabs brings you avant-garde solutions and hopes to power all digital transactions. Our safe, simple, and scalable solutions are perfect for driving financial inclusion and local commerce in the region. So, embrace the future today.