November is an exciting time for both shoppers and merchants in the UAE. Usually after the U.S. celebrates Thanksgiving, White Friday comes knocking on Middle East’s doors. It’s a time for consumers to enjoy retail therapy at humungous discounts and for merchants to witness record sales and a sharp spike in revenue. So, if you are looking for White Friday marketing ideas to stay ahead of the competition, attract way more than usual traffic, and send the conversion rate shooting through the roof, keep this guide handy. Whether you sell clothes, electronics, furniture, cosmetics, or healthcare products, the tips shared here will help for sure.

9 White Friday Marketing Ideas to Rock Sales in the UAE

By 2029, the ecommerce market in the UAE is expected to clock revenue of USD 10.56 billion after growing at a rate of 8.63% annually. Hence, you need to focus on simple but effective digital marketing strategies. Give these a shot:

1. Offer Hot Discounts and Deals: It goes without saying that one of the key White Friday marketing ideas is to offer massive discounts on the best-selling products at your store. Make sure customers can easily spot the difference the discounts make to the original prices. Free shipping, free gifts, gift vouchers, and buy-one-get-one deals can also bring in more traffic and drive conversions. You can nudge shoppers to spend more by offering a tiered discount system too. Basically, the more they spend, the more they will save.
2. Optimize for Mobile Devices: Smartphone penetration in the UAE is more than 96%, while internet penetration stands at 99%. Hence, most people tend to shop for what they need via their mobile devices and on the go. So, ensure your website or e-store loads fast and is responsive, intuitive, and easy to navigate. Avoid using too much text and instead focus on rich visuals.
3. Create a Special Landing Page: First create a smart banner on your site with direct but attractive messaging that reflects the specialty of White Friday. Then link it to a landing page created specifically for products that are available at slashed prices or with cool offers. Put in a countdown timer to spark the feeling of urgency and boost sales.
4. Make Emails Personal: One of the best White Friday marketing ideas is to lend emails a personal touch. Analyze past customer data on products ordered, order volumes, order frequency, payment modes, time spent on website, etc. to craft such emails. Include discount codes or links to category or product pages inside and make sure the subject line is catchy and crisp. It will improve the chances of recipients actually opening such emails.
5. Utilize the Power of Social Media: Promote discounted products and other offers on social media platforms, so that those who follow you become more likely to make a purchase decision. Go easy on text and leverage high-quality videos and images instead. Allow followers to buy directly from your business page on social platforms without visiting the website. This will ease checkout for them and improve the conversion rate. Host fun contests and offer lucrative prizes like gift vouchers, free gifts, or even cash. If possible, partner with influencers and get them to market your products so that customers can easily trust your business.
6. Make Payment Hassle-Free: Among White Friday marketing ideas, this one might not be obvious, but it is super important. Join hands with a white label payment gateway provider like PayTabs to ensure all transactions are safe, quick, and efficient. Offer customers the flexibility to choose from multiple modes of payment and acquire the ability to accept local currencies from different countries around the globe. This will augment your customer base and position your brand as a progressive one.
7. Support Customers Promptly: Shoppers might have questions about the deals you are offering, products, shipping process, or the delivery timeline. No matter what it is, tackle them at the earliest to improve customer satisfaction. Help them to get in touch with you via phone call, live chat, email, text messaging, etc.
8. Manage Orders Intelligently: Leverage tools backed by Machine Learning, Artificial Intelligence, and advanced analytics to manage inventory and track orders from start to finish. Making sure that all orders reach customers on time and in perfect shape can boost your brand image and attract more business.
9. Extend Sale Period: One of the simple yet highly-likely-to-succeed White Friday marketing ideas is to keep offering discounts and deals for at least a few days after the event is officially over. This can help you beat competition to a large extent and keep selling more for a longer span of time.

Make the Most of White Friday 2024 in the UAE

 The above White Friday marketing ideas can help you thrive in a highly busy and competitive landscape, irrespective of the size or nature of your business. From ensuring mobile optimization and crafting incredible deals to capitalizing on social media and setting up an efficient payment ecosystem with PayTabs, there is so much you can do to enhance sales.

As a top-rung payments infrastructure company in MENA, PayTabs aims to power digital transactions with unique payment solutions. Our key intent is to drive financial inclusion and local commerce with safe, no-fuss, and scalable payments solutions.

November is here and the Levant region is all set to welcome the shopping season associated with White Friday 2024, which will be observed right after the USA celebrates Thanksgiving. As a merchant operating in Levant, you are already aware of the heightened consumer excitement and demand during this time. So, before the fourth Thursday of this month comes knocking on your door, get your marketing strategy right for increased sales and revenue. And since the Middle East’s ecommerce sector is expected to hit an impressive market volume of USD 50 billion by 2025, closely focus on digital strategies. Keeping this White Friday marketing guide handy can help.

8 White Friday Marketing Tips to Sell More in Levant

Consumers in Levant go online to mostly shop for appliances, home furnishings, mobile gadgets, food items, pet products, cosmetics, and baby care items. So, no matter what you deal in, follow these tips during White Friday 2024:

1. Ensure Mobile Optimization: In 2022, smartphone adoption was at 85% in Levant and it is poised to reach 93% by 2030. Naturally, online shopping is increasingly becoming mobile-oriented in the region. Hence, make sure your site is easy to view and navigate across different devices. It should load quickly and the website elements must be responsive. Also, use more of high-quality images than text to describe your brand and offerings. Make it easy for customers to spot important information quickly.
2. Boost Site Engagement: Put up a flashy banner with crisp messaging on your website that resonates with White Friday and the fact that you are offering amazing deals. You can then link the banner to a landing page that exclusively showcases products available at discounted rates. This way, shoppers will find what they are looking for easily. To create FOMO, include a countdown clock too. It will drive more conversions.
3. Craft Attractive Offers and Deals: One of the best White Friday marketing tips is to identify which products sell the most on your store and offer big discounts on them to reel in more paying customers. You can also offer discounts on big-ticket items that people engage with or add to cart but usually don’t purchase. Apart from discounts, free gifts, buy-one-get-one deals, gift cards, and free shipping can attract shoppers too. Or offer a tiered discount system, which means the higher the order value, the bigger the off.
4. Make the Most of Social Media: Social media platforms are perfect for connecting with potential customers at a personal level and promoting your deals and discounts. This can strengthen their purchase intent. Also include a ‘Shop Now’ tab in your posts and link it to the product page followed by checkout. This way, followers can shop from your business page without visiting the website. You can also organize contests where customers are required to share pictures or videos of them using your products. Announce exciting prizes for winners. Another idea is to join hands with social media influencers, so they can advertise your products through engaging content. Consequently, customers will trust your business and buy more.
5. Personalize Email Marketing: Even before White Friday 2024 is here, send personalized emails to prospective shoppers to get them excited. Put together such emails by looking into the kind of products they order, their average order volume and frequency, their website interaction style, payment options used, etc. Make the subject line crisp and attractive and include discount codes or links to discounted category or product pages inside. This will spark interest in the recipient and increase the chances of them opening the email.
6. Make Payment Hassle-Free: Setting up and using a smart UAE payment gateway ecosystem is one of the top White Friday marketing tips. So, to ensure transactions are fast, seamless, efficient, and secure, you can join hands with PayTabs. Any sensitive information will be protected against frauds this way and you will be able to provide customers with multiple payment methods and also accept various currencies. Hence, checkout will become easy and customer satisfaction will get a boost.
7. Get Smart with Managing Orders: Use advanced software backed by Artificial Intelligence and Machine Learning to track orders end-to-end, manage inventory, and ensure timely delivery of the right products in shipshape. It can help you enhance overall customer experience, earn their goodwill, and attract repeat business.
8. Offer Satisfactory Customer Service: No White Friday marketing guide is complete without this tip. Whether your customers have doubts regarding products, deals, shipping, or delivery, do address the same promptly and satisfactorily. Ease communication by providing multiple channels, including phone call, email, live chat, etc. Again, this will boost shopper satisfaction and sales.

Get Ready to Attract More Business during White Friday 2024

 Now that you have a handy White Friday marketing guide, get ready to sell more and grow your business in Levant. From optimizing your website for mobile devices, setting up a special landing page, and offering hot deals, to leveraging social media, sending personalized emails, managing orders with technology, and ensuring prompt customer support, there is much to do. Also, partner with PayTabs for a simplified payment ecosystem.

PayTabs is a leading payments infrastructure company in the MENA region and our objective is to use innovative payment solutions for driving all digital transactions. We aim to improve local commerce and financial inclusion with our simple, secure, and scalable payment solutions.

As a business owner in Jordan, you must be excitedly looking forward to White Friday 2024. Usually a four-day event, it starts from the fourth Thursday in the month of November, right after Thanksgiving in the USA. Consumer demand skyrockets during this shopping holiday, which means you have the perfect opportunity to boost sales and rake in more moolah. While it goes without saying that you have to leverage your website and other digital strategies to stay competitive around this time, knowing exactly what measures to take can help you plan better. So, let’s find out how you can maximize sales during White Friday.

8 Tactics to Increase Sales during White Friday 2024

Whether you sell home furnishings, electronics, fashion accessories, cosmetics, or baby products, getting your online game right is crucial during White Friday. After all, by 2028, Jordan’s ecommerce revenue is likely to hit USD 344.5 million after growing at a 8.3% rate. Here’s what you can do:

1. Get Creative with Your Website Banner: Create an attractive banner especially for White Friday and ensure the messaging is smart and direct. Then link it to a separate landing page that highlights products discounted specifically for White Friday. This will ease navigation and help customers zero in on deals and offers quickly. You can also put in a countdown timer that infuses a sense of urgency in shoppers and drives up sales.
2. Optimize Site for Mobile Devices: Most people are likely to use their smartphones and tablets for shopping during White Friday 2024. That is because the number of mobile connections in the country is equal to around 80% of its population. And internet penetration was pegged at 91% last year. So, make sure your site is light in text but heavy in high-quality visuals and loads fast. It should be intuitive and all the elements must be responsive.
3. Offer Hot Deals: Make a list of best-selling products and offer large discounts to attract more website traffic and drive conversions. You can also offer buy-one-get-one deals, freebies, gift vouchers with certain purchases, and free shipping. Make sure to display such details clearly on your site so that potential shoppers know how much they are saving and feel excited enough to go through with the purchase. A tiered discount system, where customers get a bigger off when they order more, can work wonders too.
4. Send Personalized Emails: To get potential shoppers excited about White Friday 2024, craft personalized emails based on how they usually interact with your website, their order frequency and volume, the types of products they buy, etc. Such emails are more likely to be opened especially if the subject line clearly mentions the deals and discounts you are offering. Include a strong call-to-action that takes the recipient to the shopping page. You can even insert discount codes and links to specific products.
5. Capitalize on Social Media: Promote discounted products and attractive deals on social media platforms to spark interest and purchase intent in followers. Allow them to shop directly from your business page without having to visit the website first. Host contests and polls and announce cool prizes for winners. Partner with social media influencers so they can market your products through rich images or engaging videos. It’s a smart way to earn the trust of customers and augment conversions.
6. Manage Orders Efficiently: Even though White Friday 2024 is likely to be a super busy time, make sure you manage orders accurately, efficiently, and punctually. Use software solutions to manage inventory and track orders from the time a customer places a request to the moment it is delivered. Shipping and delivering orders on time can boost customer satisfaction and attract repeat purchases. Take precautions so that all orders reach safely.
7. Provide Customer Support: Make sure customers can reach you via multiple channels, like email, text messaging, live chat, phone call, etc. Whether they have questions about the products, quality, deals, shipping process, delivery timeline, or anything else, you should cater to their queries promptly. Smooth, seamless communication and timely resolution of problems can increase customer satisfaction and sales.
8. Simplify the Payment Process: Your payment ecosystem must be in shipshape during White Friday 2024. And by partnering with PayTabs, you can ensure that all transactions are fast, secure, and efficient. You can not only protect sensitive customer data against frauds, but also offer shoppers multiple methods of e-commerce payments and accept a variety of currencies from around the world. This means more flexibility and fuss-free checkout for customers and a bigger base for potential sales for you.

White Friday 2024: Make the Most of This Shopping Season

 So, what are you waiting for? Get started by making your website or e-store mobile-friendly and more aligned with White Friday 2024. Offer irresistible deals, personalize emails, leverage social media platforms, manage orders with tech tools, provide prompt customer service, and ease the payments system by getting in touch with PayTabs. You are bound to see more traffic, engagement, and conversions this way.

As a well-known payments infrastructure company in MENA, PayTabs hopes to power all digital transactions with innovative payment solutions. Our objective is to facilitate and drive financial inclusion and local commerce with safe, simple, and scalable payment solutions.

Women in the Middle East have come a long way from those days when cultural expectations, lack of funding, absence of role models, and inadequate networking opportunities held them back from pursuing their entrepreneurial dreams. In fact, female participation in the workforce is on the rise, and by 2025, likely to add USD 2.7 trillion to the economy of the region. The rapid growth in digital technologies has especially helped ambitious ladies to foray into male-dominated fields and succeed. So, this Women Entrepreneurship Day, let’s take a look at some of the female trailblazers who are bridging the gender disparity in the world of business with efficiency and style.

8 Women Entrepreneurs Breaking the Glass Ceiling

While the pace at which women are progressing in the business world might vary across countries, there is no denying the positive change taking place. Improved access to education, better awareness about gender equality, increasing recognition of women’s role in economic growth, and government initiatives (like Gender Balance Council in the UAE) are driving the success of female business leaders. So, with Women Entrepreneurship Day 2024 coming up shortly, get inspired by these incredible female entrepreneurs.

1. Nora Al Shaikh (KSA): Nora has been creating waves in the fashion industry since 2012, by blending the rich heritage of Arabia with global, contemporary styles. She rose to fame by launching a luxury ready-to-wear collection, and since then, her creations have been showcased in international publications as well as retail events and trunk shows in Los Angeles and New York. Celebrities like Dove Cameron, Fergie, and Julia Michaels have worn her pieces too.
2. Hind Bahwan (Oman): A graduate from the prestigious Harvard Business School, Hind is the founder and CEO of Bahawan CyberTek Group. On Women’s Entrepreneurship Day, she deserves special mention for her contribution to the fields of logistics, IT, and engineering. The Woman of Power Award was conferred to Hind by Asian Business Leadership in 2011 and she also won the Global Young Leader award in 2007 from the World Economic Forum.
3. Fida Taher (Jordan): Fida founded Atbaki, a digital platform that produces and distributes culinary videos revolving around delectable recipes. Over 2 million people use the site and the content is offered in Arabic to simplify interactions. A graduate in Communication Arts, Fida is backed by extensive work experience in the media domain and boasts more than 400,000 followers on Facebook.
4. Salma Bougarrani (Morocco): Salma is a scientist, entrepreneur, and founder of Green Watech, a company that leverages simple mechanisms to clean household wastewater and make it suitable for irrigation, thereby benefiting thousands of Moroccan villagers. Watech has managed to treat over 200 million liters of water till date. Salma also won the prestigious Cartier Women’s Initiative prize for Middle East this year. She is sure to inspire this Women Entrepreneurship Day.
5. Mona Kattan (UAE): The co-founder and global president of Huda Beauty, Mona commenced her entrepreneurial journey with fragrance manufacturing. A well-known disruptor in the retail landscape, she has an impressive presence on social media. Mona is also the co-founder of Dubai’s HB Investments, which boasts a wide investment portfolio that includes a cloud kitchen network, wellness supplements, luxury goods, and more.
6. Noor Al Qatami (Kuwait): Noor founded Saveco, a local mega-market that first opened up to customers in 2014. The idea behind the brand was fueled by Noor’s love for grocery shopping and admiration for the convenience that shopping in the USA offers. A graduate from Bentley University, she also proved her mettle while working at her father’s steel organization.
7. Mona Zulficar (Egypt): A corporate, project finance, and banking attorney, Mona is the co-founder of Zulficar & Partners. She is also a human rights activist and featured among the 100 most powerful businesswomen in the Arab region by Forbes in 2023. Besides being the president of the Egyptian Federation for Financing Medium, Small, & Micro Projects, Mona chairs multiple NGOs. She founded the Al Tadamun Microfinance Foundation and has served as the deputy chairperson of the UN Human Rights Council Advisory Committee.
8. Shaista Asif (UAE): The list of trailblazers on Women Entrepreneurship Day 2024 is incomplete without Shaista, the co-founder and group CEO of PureHealth Group. For 16 years, she has been revolutionizing the healthcare industry and successfully managing multiple acquisitions. Shaista is committed to a sustainable future and has also led many AI-backed initiatives (like Pura, a healthcare companion app). She also facilitated the launch of a mentorship initiative, the Emirati Women Chapter.

Women Entrepreneurship Day: Realize Your True Potential

So, this Women’s Entrepreneurship Day, if you too want to emerge and thrive in Middle East’s business landscape, gear up. Tech innovations can help you research, plan, launch, and grow any business. Moreover, the surge in mentorship programs, networking events, and women-led venture capital firms can provide you the necessary knowhow, collaboration, and funding. Women-centric incubators and accelerators can help with the ideation, planning, and implementation of business plans. Also, join hands with PayTabs to set up a smart, efficient, fast, and secure payment ecosystem. It will enhance your customer’s experience, attract more traffic, and improve the conversion rate.

As MENA’s top online payments infrastructure company, PayTabs hopes to power online transactions with advanced solutions. Our aim is to drive financial inclusion and local commerce with simple, scalable, and safe solutions.

With 18^th November right around the corner, Oman is happily gearing up for National Day celebrations. Apart from impressive parades, festive decorations, and cultural events, the country sees a sharp rise in shopping during this time. And that brings us to the gradually increasing popularity of ecommerce and the factors paving the way for a brighter future. So, as a business owner, on Oman National Day, don’t just focus on ways to sell and earn more this year. Find out about important trends, patterns, and discover the possibilities that await you in the coming years.

Oman National Day 2024: Ecommerce is All Set to Boom

Oman’s ecommerce market is poised to hit USD 1.1 billion by 2028 after growing at a promising 13.5% rate. The recent COVID crisis especially triggered the acceleration in digitalization and most businesses went online to cater to customers and thrive. Technological advancements and evolving customer preferences are playing a crucial role in the growth of ecommerce currently. In fact, in 2022, the country had over 5 million active users of internet, close to 6 million mobile connections, and 4.39 million users of social media.

So, with Oman’s 54^th National Day coming up, let’s delve into the vital numbers and trends that will define the future of ecommerce here.

• Government Initiative: Most government services require customers to make payments online now. It is also possible to shop from ecommerce stores and make donations online securely. Oman’s e-Government initiative is responsible for this paradigm shift. Launched in 2020, the national ecommerce plan is focused on enhancing national skills, logistics services, and facilitating a positive environment for the growth of ecommerce.
• Significant Youth Population: Around 60% of Oman’s population is under 29 years, which means young people constitute a key part of the nation. They are more tech-savvy than their predecessors and comfortable about shopping via digital platforms.
• Increasing Smartphone Usage: By 2029, Oman’s smartphone market volume is expected to grow to 3 million pieces. Moreover, it has been observed that 95% of internet users access the internet via smartphones. Mobile commerce is also gaining prominence, with top payment gateway providers enabling transactions through cards, digital wallets, apps, payment links, and QR codes. This bodes well for the future as Omanis will increasingly want to enjoy the convenience of shopping via smart mobile devices rather than stepping out to visit a physical store.
• Domestic Scene: Consumers in Oman go online to mainly shop for beauty products, clothes, appliances, flight tickets, and hotel reservations. More and more people are shopping for groceries virtually too. And since most Omanis are likely to dress up, enjoy holidays, and buy ingredients to whip you delectable dishes around Oman National Day, you will see increased sales in all these categories.
• Cross-Border Scene: Besides cosmetics, apparels, and hotel and airlines services, Omanis shop for machines, furnishings, and construction materials from other countries, especially China. They tend to source vehicle spare parts from ecommerce stores in the USA too.
• Online Payment: In 2022, a report from Central Bank of Oman indicated that the volume of e-payments shot up by 40%. And this trend is likely to continue with Oman payment gateway providers like PayTabs making it fast, easy, and safe for merchants to accept payments through multiple modes and in different currencies. Customers also love the flexibility. Hence, on National Day in Oman in 2024 and beyond, you will find more and more people (busy and in a hurry) going online for a smooth, cashless checkout.
• Social Commerce: Many entrepreneurs and SMEs in the country are increasingly marketing and selling their products via social media platforms nowadays. And this trend will not only gain steam on Oman National Day 2024, but also in the future, as payment infrastructure companies like PayTabs offer smart solutions to set up shops, list products, sell through social channels, and get paid instantly.
• Cutting-Edge Technology: Artificial Intelligence, Machine Learning, and advanced analytics tools are increasingly gaining favor among Omani businesses as they help automate processes, streamline operations, study customer behavior and transactions, identify gaps, and offer actionable insights on how to improve the ecommerce shopping experience. So, by leveraging technology, online merchants can attract more traffic, boost customer engagement, and drive more conversions in the future.

Prepare for an Exciting Future in Ecommerce on Oman National Day

 So, on National Day in Oman in 2024, prepare to grow your ecommerce business like never before. Though many Omanis still prefer to try out products physically before buying them and have security concerns, change is on the cards. Government support, urbanization, increasing penetration of internet and smartphones, a growing youth population, technological innovations, and efficient online payment solutions are driving the growth of ecommerce in the country. The fact that people have more disposable income these days and lead busy lives will likely lead to a surge in Oman’s ecommerce too.

So, join hands with PayTabs and get started. As a leading payments infrastructure company in MENA, we intend to power all digital transactions with avant-garde solutions. Our secure, simple, and scalable solutions are designed to drive financial inclusion and local commerce.