Want to Maximize Sales in Jordan? Here’s How to Do Shopping Season Right!

As a business owner in Jordan, you must be excitedly looking forward to White Friday 2024. Usually a four-day event, it starts from the fourth Thursday in the month of November, right after Thanksgiving in the USA. Consumer demand skyrockets during this shopping holiday, which means you have the perfect opportunity to boost sales and rake in more moolah. While it goes without saying that you have to leverage your website and other digital strategies to stay competitive around this time, knowing exactly what measures to take can help you plan better. So, let’s find out how you can maximize sales during White Friday.

8 Tactics to Increase Sales during White Friday 2024

Whether you sell home furnishings, electronics, fashion accessories, cosmetics, or baby products, getting your online game right is crucial during White Friday. After all, by 2028, Jordan’s ecommerce revenue is likely to hit USD 344.5 million after growing at a 8.3% rate. Here’s what you can do:

1. Get Creative with Your Website Banner: Create an attractive banner especially for White Friday and ensure the messaging is smart and direct. Then link it to a separate landing page that highlights products discounted specifically for White Friday. This will ease navigation and help customers zero in on deals and offers quickly. You can also put in a countdown timer that infuses a sense of urgency in shoppers and drives up sales.
2. Optimize Site for Mobile Devices: Most people are likely to use their smartphones and tablets for shopping during White Friday 2024. That is because the number of mobile connections in the country is equal to around 80% of its population. And internet penetration was pegged at 91% last year. So, make sure your site is light in text but heavy in high-quality visuals and loads fast. It should be intuitive and all the elements must be responsive.
3. Offer Hot Deals: Make a list of best-selling products and offer large discounts to attract more website traffic and drive conversions. You can also offer buy-one-get-one deals, freebies, gift vouchers with certain purchases, and free shipping. Make sure to display such details clearly on your site so that potential shoppers know how much they are saving and feel excited enough to go through with the purchase. A tiered discount system, where customers get a bigger off when they order more, can work wonders too.
4. Send Personalized Emails: To get potential shoppers excited about White Friday 2024, craft personalized emails based on how they usually interact with your website, their order frequency and volume, the types of products they buy, etc. Such emails are more likely to be opened especially if the subject line clearly mentions the deals and discounts you are offering. Include a strong call-to-action that takes the recipient to the shopping page. You can even insert discount codes and links to specific products.
5. Capitalize on Social Media: Promote discounted products and attractive deals on social media platforms to spark interest and purchase intent in followers. Allow them to shop directly from your business page without having to visit the website first. Host contests and polls and announce cool prizes for winners. Partner with social media influencers so they can market your products through rich images or engaging videos. It’s a smart way to earn the trust of customers and augment conversions.
6. Manage Orders Efficiently: Even though White Friday 2024 is likely to be a super busy time, make sure you manage orders accurately, efficiently, and punctually. Use software solutions to manage inventory and track orders from the time a customer places a request to the moment it is delivered. Shipping and delivering orders on time can boost customer satisfaction and attract repeat purchases. Take precautions so that all orders reach safely.
7. Provide Customer Support: Make sure customers can reach you via multiple channels, like email, text messaging, live chat, phone call, etc. Whether they have questions about the products, quality, deals, shipping process, delivery timeline, or anything else, you should cater to their queries promptly. Smooth, seamless communication and timely resolution of problems can increase customer satisfaction and sales.
8. Simplify the Payment Process: Your payment ecosystem must be in shipshape during White Friday 2024. And by partnering with PayTabs, you can ensure that all transactions are fast, secure, and efficient. You can not only protect sensitive customer data against frauds, but also offer shoppers multiple methods of e-commerce payments and accept a variety of currencies from around the world. This means more flexibility and fuss-free checkout for customers and a bigger base for potential sales for you.

White Friday 2024: Make the Most of This Shopping Season

 So, what are you waiting for? Get started by making your website or e-store mobile-friendly and more aligned with White Friday 2024. Offer irresistible deals, personalize emails, leverage social media platforms, manage orders with tech tools, provide prompt customer service, and ease the payments system by getting in touch with PayTabs. You are bound to see more traffic, engagement, and conversions this way.

As a well-known payments infrastructure company in MENA, PayTabs hopes to power all digital transactions with innovative payment solutions. Our objective is to facilitate and drive financial inclusion and local commerce with safe, simple, and scalable payment solutions.