Top Reasons Why Your Business Should Accept Payments Online

Tag: Global Online Shopping


For a business, one of the most important tasks and objectives is to maintain the profitability and liquidity of the organization. It is important to ensure that you are able to receive your dues in a prompt manner. This can be made easy by adopting the right online payment methods. If your business is able to accept online payments, then you can convert your receivables into cash with relative ease. Online shoppers also prefer to make payments through digital modes these days. Here are some of the advantages of online payment systems.

Collaboration with Expert Online Payment Providers: While you can set up your own online payment system, teaming up with specialized online payment processors has many benefits. There are certain points to keep in mind while choosing your online payment provider. They should possess state of the art infrastructure so as to offer efficiency and security to your clients. It is preferable that the system is also equipped with the latest anti-scam software to provide protection against cyber-attacks. Further, you should also pay thorough attention to their fee structure. There should be no element of surprise for you or your clients. A reputed gateway will disclose all fees and charges upfront. If the provider charges fee on volume basis, you should ensure that it is reasonable at all the levels. Such collaborations can provide you with specialized services, making your business more efficient.

            Also Read: 7 Tips for Safe Online Transactions

Easy Setup: The process of accepting online payments is not complicated at all. The setup takes only a short while and offers immense convenience. You can easily integrate this payment system with your website and online store. The integration process may differ from one online payment gateway to another but the fundamentals remain the same. The registration process is also simple and quick, requiring you to provide some essential information. There is generally minimal paperwork involved. Once the set up is integrated, you are only required to take up periodical maintenance sessions. Now, you are all set to accept online payments from your clients.

Affordable: Thanks to consistent improvement in technology, online payment systems are becoming more affordable with time. Most online payment processors now offer accounts with zero setup fees. This feature adds on to the efficiency of your business. As more and more businesses are signing up for online payment processing systems, the transaction fees are also coming down, thus rationalizing the operational costs. In many cases, the online payment processor may also agree for a lumpsum payment, irrespective of the volume. This deal may be ideal for fast-growing businesses. With declining costs, the benefits of online payment systems outweigh the shortcomings. Businesses now get to boost their margins by using these cost-effective online payment solutions.

Widen Your Market: Online payment solutions allow you to increase your turnover and reach a wider market. With the help of these gateways, you can service overseas markets as well, since you can accept foreign currencies. Online payment solutions facilitate the use of international credit and debit cards, thus increasing the reach of your products and services. You can attract more customers with online payment facilities and gain a competitive edge over your peers. You can offer more payment options to your clients, allowing them to spend their money without hassle. Further, online payment systems are known to encourage impulse purchases. Such purchases can add significantly to your bottom line.

Better Customer Satisfaction: By introducing online payment facility, you can greatly enhance the shopping experience for your clients. They will have more choices when it comes to making payments for your goods and services. They will also be in a position to plan their budget better, as they can use their credit cards instead of making upfront cash payments. The faster delivery of goods is another benefit, since online payments are processed faster than offline payments. Online payment systems generally come with inbuilt security features, which increase the element of trust and safety.

To conclude, accepting online payments has become essential for all businesses, especially after the pandemic, as social distancing will continue for some time to come. And with easy set up and operations, this feature can help you boost your revenue and profit too.



The onslaught of COVID 19 has changed the shopping landscape dramatically. Its impact on e-commerce and online shopping has also been intense. However, it is important that businesses understand the overall effect and devise appropriate strategies to deal with the situation. To make sure that your business is in a position to provide the best possible services during this difficult time, there are certain guidelines you can follow. These pointers will also help you in maintaining the liquidity and profitability of your business.

  • Figure out the impact: In order to design an appropriate strategy, it is important to figure out the areas which are going to be impacted by the pandemic. Further, it is also important to quantify the impact, so that you are fully aware of the changes. Depending on the type of your business, you may experience a drop in your website traffic. However, you should endeavor to measure the drop exactly, or at least have an approximate idea. Once these areas have been identified, the next step is to take mitigating actions to minimize the negative impact. This step will also allow you to identify your critical resources and ensure their proper utilization.
  • Streamline your costs: The pandemic has stalled the pace of growth for the e-commerce landscape, and is likely to have a negative impact on revenue and profit margins. During such times, it is important that you cut down your costs to preserve your financial resources. This is also the best time to evaluate your plans such as marketing budgets etc. You may decide to suspend some of the activities until things get back to normal. In other cases, you may find some expenses to be completely superfluous, and decide to eliminate them completely. You may also want to automate various operations, leading to more efficiency and reduction in cost.
  • Manage your resources: Apart from planning your expenses, you should plan about your resources as well. Identify the assets which are most resource-incentive. For example, maintaining an inventory calls for substantial investment, and therefore, you may want to carry out ABC analysis of the items lying with you. With this analysis, you can identify the items which are most critical for your business. You may want to reduce your investment in non-critical items while focusing on the important ones. Similarly, you may want to renegotiate the terms and conditions with your debtors, so as to speed up the cash flow and boost your liquidity. You may also carry out a similar process with your creditors to renegotiate your contract.
  • Focus on revenue: The long lockdown is indeed going to have a negative impact on the revenues of most businesses. However, such a negative effect is not going to be equal for all. In fact, for some businesses, this calamity may lead to higher revenues. In this scenario, you may want to figure out alternative revenue streams for your business. You may want to expand your business into health-related areas, and by doing this, you will not only be able to seek new revenue streams, but also provide essential services to the society. For example, you may add items such as face masks, gloves etc. to your inventory.
  • Implement and track metrics: You can use this slack time to try out various marketing and analytics strategies. You can implement new metrics which may help you in tracking your business activities in an efficient manner. Most of these metrics are real time and may help you in taking timely and prompt decisions. The metrics regarding site visit and sales value are especially helpful. Additionally, you may also want to keep an eye on the competition to see how they are faring in this environment. Some of the most prominent metrics you need to look out for are Benchmark CPC and Benchmark CTR. Another important area for analysis is the price competitiveness, where metrics such as benchmark product price difference may be used.

COVID 19 has presented e-commerce businesses with an unprecedented situation. While the environment is unpredictable, you can successfully navigate through this situation with the appropriate tools and intensive planning. So, try and use this downtime for planning your future course of action.

The World Has Shrunk!

The World Has Shrunk!

Dilshan is a handicraft and handloom merchant based out of Mysore, India. He has an online store, where he sells his products to customers across the world. Akbar is a handicraft collector and he lives in Dubai. He regularly buys from Dilshan and pays him online, either through his store or remits the amount to his bank account.

The distance between Mysore and Dubai is 2600+ kilometres/1400+ nautical miles, separated by the huge stretch of the Indian Western Ghats and the vast Arabian Sea. Yet the distance is irrelevant in the context of global e-commerce and international payments.

Owing to the rapid penetration of cross border e-commerce in recent times, the world has witnessed a surge in the need for robust and seamless payments. In fact, that’s exactly what has been happening in the payments space, the business needs of the industry has led to effective and efficient payment processing systems.

“The 2016 Pitney Bowes Global Online Shopping Study reveals how consumers’ buying habits are changing with the continued growth of cross-border e-commerce. Moreover, the number of global online shoppers will grow 50% by 2018.”

There is a clear need for more alternative payment modes and more currencies being accepted in the payment processor, as customers from across the world visit and purchase through an e-commerce site. Whether the business is a pure-play e-commerce site or a marketplace or platforms, it is imperative for the entity to choose a processor that is adaptive enough to enable universal accessibility and create new opportunities.

However, sceptics would still argue that security of online payments remain a concern among customers and businesses alike. What they seem to forget is the rapid strides made in fraud preventions and internal security compliance by all payment processors and gateways means that the security risk has been mitigated to a great extent.

Lastly, one would have been really living in a cave to not witness the e-commerce revolution across the world, which has indeed shrunk the world.

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