Lit Marketing Moves for UAE Brands to Spark Ecommerce Sales This Diwali

Home to around 4.75 million Indians currently, the UAE observes the vibrant and joyous festival of Diwali every year. Indian expats and even locals shop enthusiastically for clothes, fashion accessories, jewelry, appliances, and decorative items during the Diwali festival of lights. In fact, despite a 40% increase in the price of gold, jewelry stores in the country are expecting a decent spike in the total sales value around this time. Moreover, most consumers are likely to go online for a quick and hassle-free shopping experience as they will be busy with other festive preparations at home.

So, as a merchant in the UAE, it’s the perfect opportunity for you to boost e-commerce sales by leveraging a few smart marketing strategies. Go through this guide before getting started.

Marketing Tactics to Boost E-Commerce Sales during Diwali  

Whether you sell everyday essentials or high-end and big-ticket items, here are 9 ways in which you can score better sales and revenue numbers during Diwali in UAE:

1. Lend a Festive Touch to the Website: Infuse the Diwali spirit into your landing page with colors like bold red, golden yellow and bright orange. Showcase limited-time deals, best-selling festive products, and gift combos in an eye-catching manner on the festive-themed homepage. You can also have a special tab that says ‘Special Diwali Collection’ or ‘Buy Diwali Gifts’ to engage with customers quickly. Highlight discounts, deals, or freebies prominently. Make sure shoppers can seamlessly navigate the landing page and add products to the cart without any glitch.
2. Optimize for Mobile Devices: Diwali in UAE is a super busy time for everyone celebrating, what with cleaning the house, preparing delectable dishes, and getting the lamps ready. So, most people use their mobile devices to shop for everything they need instead of cracking open laptops or sitting down at a desktop. This helps especially when they are on the go. So, make your website easy to view and navigate on smartphones and tablets. It should load fast and be rich in visuals rather than text. To boost e-commerce sales, ensure that shoppers can spot important information, enter payment details, and checkout smoothly.
3. Ace the Search Engine Optimization (SEO) Game: To boost e-commerce sales during Diwali, your website must rank high on search results. So, you need to optimize all festive content accordingly. Weave in keywords related to Diwali, Diwali shopping, Diwali gifts, Diwali deals, etc. into your web content, product descriptions, meta tags, alt texts, and blogs. Churn out original, informative, and interesting articles and guides on how to decorate homes and workspaces, what gifts to choose for loved ones, how to throw a Diwali party, and so on. Remember that search engines assign a better rank to sites that not only have relevant keywords but also valuable content.
4. Personalize Shopping: Offering every customer a personalized shopping experience that resonates with their taste, budget, and need can help you strike better engagement and drive more conversions. So, based on past purchase behaviors, interests, gender, age, and usual transaction values, offer customized product recommendations. This positions your brand as a thoughtful entity and the shopper can place an order easily and quickly.
5. Host Social Media Contests: During the Diwali festival, social media platforms are the key to engaging with your target audience. For instance, you can ask followers to share your Diwali Giveaway post or tag their friends in order to win a special festive hamper. This way, your brand will also enjoy more visibility. Or host contests that require followers to share their Diwali-special look or home décor to win attractive products or gift vouchers. Such user-generated content can also build trust in other potential customers and increase sales.
6. Collaborate with Influencers: A smart way to boost e-commerce sales is by joining hands with influencers who are in alignment with your brand image, vision, or values. They can promote your business and products through Diwali-themed décor or personal styling tips, unboxing videos, or special launches. They can upload content showcasing how they use your products or why they find them useful. Influencer marketing can enhance your brand’s credibility, attract more website traffic, and boost conversions.
7. Send Themed Emails: During Diwali festival, send out themed emails and newsletters that include warm, festive greetings and enticing visuals. Use crisp but attractive subject lines that nudge recipients to open the emails. Also mention words like ‘offers’ and ‘deals’ and include discount codes inside the email. You can tailor the emails to suit different kinds of customers too – first-timers, loyalists, and those who haven’t made a purchase for some time.
8. Simplify Payment: To improve e-commerce sales during Diwali, focus on easing the payment experience. Partner with a payment gateway solution provider like PayTabs to offer customers multiple modes of payment for increased flexibility. They can choose from cards, digital wallets, apps, payment links etc., which means there will be fewer instances of cart abandonment. The checkout process will be smooth. You can accept payments in various currencies too, which means shoppers in other countries will be confident about purchasing from you. The fast payment processing speed will boost customer satisfaction and encourage more order volumes and repeat purchases.
9. Strengthen Security: Security against frauds is a key concern during Diwali in UAE when the transaction volume shoots up significantly. With PayTabs, you can rest assured that your payment ecosystem will be PCI DSS compliant and the authentication and encryption measures will be advanced. And when you promote the same, shoppers will trust you easily and buy more.

Get Ready to Sell and Earn More during Diwali in UAE

By now, you have a fair idea about the marketing strategies to employ to boost e-commerce sales during the festival of lights in the UAE. From transforming your website, making it mobile-friendly, leveraging SEO, personalizing shopping, and simplifying payment to sending themed emails, hosting social media contests, and partnering with influencers, there is much to do this Diwali for higher sales and revenue figures. So, connect with the experts at PayTabs without delay and embark on a prosperous journey.

As MENA’s leading payments infrastructure company, PayTabs brings you avant-garde solutions and hopes to power all digital transactions. Our safe, simple, and scalable solutions are perfect for driving financial inclusion and local commerce in the region. So, embrace the future today.