How Payment Orchestration Supports Gig Economy Platforms

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Payment Orchestration for Gig Economy Platforms

The gig economy in the UAE is growing at a rapid pace, with more and more professionals moving away from the 9 to 5 grind. In fact, a couple of years ago, a sharp increase in the demand for freelance work was observed in the MENA region as per a survey. 78% of the respondents mentioned that they intended to take up more freelance assignments. The potential to earn extra, additional career opportunities, and the chance to pick up new skills were among the biggest drivers behind this trend. Moreover, as per a recent report, the Middle East boasts a digital freelancing market worth USD 4 billion. From delivery, rideshare, and accommodation hosting services to management consulting, marketing, and design, there are multiple fields that are currently a part of an expanding gig economy in the UAE. However, payout management is still a challenge for many gig platforms that connect clients and freelancers. So, what’s the solution?

Payment Orchestration can Help Gig Platforms

Contractual or gig workers often don’t receive payments on time or they don’t get paid in their currency of choice. A lack of transparency and safety in transactions is another problem. Payment orchestration for gig economy platforms can troubleshoot these issues, improve the overall experience for gig workers, and boost the credibility and repute of your platform. Let’s look at the different ways in which payment orchestration can help.

  1. Flexibility

Payment Orchestration Platforms bring different banks, acquirers, processors, and gateways together in one place. This means you can pay different freelancers in different ways, as per their preferred mode, be it bank transfer, direct deposit, digital wallet, wire transfer, cards, or mobile apps. By introducing this flexibility, you can expand your base of gig workers and even reach those who don’t have bank accounts.

  1. Punctuality

A key advantage of embracing payment orchestration is that it enables fast transaction processing and you can pay freelancers immediately after they complete as task or project. On-time payment improves their satisfaction level since gig workers don’t get a stable salary and need a healthy cash flow to plan for the future. By paying them on time, you can also retain them efficiently and inspire trust and loyalty. If a project requires so, you can also set up an installment payment system, whereby the freelancer will get paid after every section of a job gets done.

  1. Beyond Borders

Payment orchestration for gig economy platforms enables you to reach even those freelance workers who are situated in other countries. You can pay them in their local currencies easily as the orchestration platform can handle all the calculation related to exchange rates, taxes, and so on. It means that you can access a bigger talent pool without worrying about geographical boundaries.

  1. Localized Experience

As you might already know, not all modes of payment work in all countries. Hence, you should be able to offer gig workers different options based on where they are located. With payment orchestration, you can offer this kind of localization and scale your business in the process.

  1. Security

Keeping sensitive or personal data safe is a crucial part of payout management for gig economy. Neither you nor the freelancers associated with your platform will want hackers or scammers to steal their identity or financial information. And with the right payment orchestration platform, you can rest assured that cybersecurity measures will be robust and there will be sophisticated authentication checks in place. The best platforms are PCI DSS compliant as well and have 3D safety systems.

  1. Affordability

Payment orchestration integration costs significantly less than if you choose to integrate with different gateways and processors separately. The overall cost of transaction is also budget-friendly, which means you get to boost your profitability and strengthen your bottom line while ensuring operational efficiency.

  1. Insights

Another benefit of adopting payment orchestration for payout management is that you get insightful and data-backed reports periodically. They help you understand how well your payment system is working and if there are any gaps or areas of improvement besides enabling informed decision-making in the future.

  1. Brand Reputation

As a gig platform, your success largely depends on what freelancers think of you. So, if they get paid efficiently, punctually, and safely, they are likely to leave positive reviews online. This can enhance your repute and bring in more gig workers as well as clients.

Transform Payout Management with Payment Orchestration

So, as you can see, payment orchestration for gig economy platforms has multiple benefits. Not only can you make the payout management system more robust, streamlined, and efficient this way, but also expand the base of freelancers working with you, ensure their satisfaction, and build your brand. With the gig landscape in the UAE reaching new heights, now is the time to capitalize on it. An orchestration platform like PayTabs can especially make your life easy, thanks to a cost-effective pricing model, rich features, smooth integration facility, and holistic customer support.