Keys to Successful Payment Orchestration: Connect, Manage, & Optimize

A fuss-free, fast, and safe payment experience is a key part of what makes an online business thrive in the Middle East. After all, when it comes to money, no one wants to take unnecessary risks or put up with a digital experience that causes more friction and trouble than ease. A smooth payment and checkout process helps both merchants and customers by improving flexibility, transparency, trust, and efficiency. However, myriad online payment gateways, processors, service providers, and networks can make it tricky for you to manage and coordinate them all as a business owner. Luckily, payment orchestration can step in here and streamline and optimize the overall payment experience. A well-rounded orchestration platform like PayTabs can boost the acceptance rate for payments, handle multiple payment options and routes easily, ensure complete compliance with regulations, and minimize transaction costs as well.

The right payment orchestration platform can especially help if you are looking to scale fast in the Middle Eastern region or spread your wings in other countries without setting up brick-and-mortar stores. But before you get onboard, it is important for you to know about the three key aspects of payment orchestration – Connect, Manage, and Optimize.

Connect

Globalization has brought different geographies, cultures, and people together like never before. So, there is no doubt that the time is ripe for expanding the customer base and tapping new markets. However, it is essential to tailor your offerings and options based on local customs, trends, or preferences. In other words, if you are doing business in a new country, you would want shoppers to feel comfortable and safe enough while making payments. This will lead to more conversions. Here’s how a robust payment orchestration platform can come to your aid:

• You can enjoy access to a wide array of payment service providers, and choose based on the services and features they offer as well as their charges. You won’t have to worry about complex payment integration strategies or integrating with every provider you like separately. A large pool of providers will also allow you to negotiate rates better and maintain bigger profit margins on every transaction.
• You can make the payment experience user-centric by enabling customers to pay in their local currency and pick from methods that are familiar to them. This will build their confidence and encourage them to keep coming back for repeat purchases. If shopping from you is easy, they will recommend your brand to others too.

• The orchestration platform efficiently prevents frauds and detects suspicious or malicious activities, in line with local regulations. Leading platforms feature the latest security measures, like tokenization, to perfectly encrypt customer data and eliminate the scope of misuse even if a hacker gets their hands on the same. This translates to peace of mind for both merchants like you and shoppers, enhancing your credibility as an international business.

Manage

To achieve payment processing efficiency, it is not enough to have access to the best tools. You also need to manage them well, so that you have better control over the payment and checkout experience. Moreover, since every business has distinct needs and goals, managing various aspects of payment can look different for different entities.

With the right payment orchestration platform, things become simple:

• You can quickly connect to any payment service provider you want without coding or getting technical. Platforms like PayTabs allow you to manage payouts, subscriptions, refunds and more on a unified dashboard, which saves your energy and helps you focus better on core business areas.
• There are plenty of filters available too, so you can customize the checkout experience for different kinds of customers. For instance, based on their location, value of sale, preferred or local currency, and other related factors, you can decide which payment service providers a particular shopper will be able to see. If a customer can find the exact payment method they are looking for, you will automatically improve the conversion rate and reduce instances of cart abandonment.

• One of the key payment orchestration benefits is that you can avail top-quality technical support whenever required. Apart from facilitating seamless merchant onboarding, orchestration platforms offer training sessions for your team and address any technical glitch you might run into later. You won’t need to get in touch with an individual payment service provider’s support center anymore, which will save time and hassle.

Optimize

Optimization is necessary to make the most of a payment system management platform. As your business evolves, the payment experience you offer will need to change or improve too. Top orchestration platforms take care of that by putting you in charge, and constantly devising and suggesting ways to enhance your revenue as well as margin. Here is how they help:

• Payment orchestration platforms routes every transaction in the most optimal way, so that it gets accepted and processed quickly. For instance, if a certain payment provider declines a payment request, the latter is automatically routed to another provider. This process can happen multiple times in just seconds, until the transaction is approved. The best part is that the customer stays completely unaware of what goes on behind the scenes, which makes it easier to retain them, improve their satisfaction, and score more sales.
• The best orchestration platforms also enable customers to split their spending across multiple payment service providers, which means more convenience, freedom, and flexibility. This especially holds true in case of big-value purchases. Customers can also opt for buy now pay later or installment payment options. All these features make like easy for even low-income demographics or young shoppers who are on a tight budget or have just started working. Your brand value and reputation also sees an uptick.
• Payment orchestration platforms also help you to generate detailed data-backed insights and reports with a few clicks, so that you can make informed decisions without burying your head in complicated calculations. You can say goodbye to stressful spreadsheets and instead download and collate as many reports as you want for strategic decision-making.
• Such platforms also help you to zero in on payment service providers and processors that are apt for your business or a particular scenario. They analyze countless transactions around the world to provide you with industry-specific data. Hence, you get to make choices that increase your sales, revenue, customer loyalty, and bottom line.

Make the Most of Payment Orchestration

Now that you know how payment orchestration platforms help you connect, manage, and optimize payments for an efficient, speedy, and secure experience, get ready to choose one. Research well and compare different platforms in terms of services, features, and cost structures. Check if the team is qualified and experienced enough to handle any problems you might face along the road, depending on your industry, nature and size of the business, challenges, and objectives. Go through reviews and request demos before taking a call.