Pros and Cons of Different Ecommerce Payment Methods

The ecommerce market size in the UAE is ready to hit an impressive worth of USD 17 billion by 2025. This boom is backed by the high penetration of mobile devices, tech-savvy consumers, and the flexibility and convenience being offered by future-ready merchants. For instance, consumers today can choose from various ecommerce payment methods based on their preference and comfort. This helps them feel in control and trust the business, thereby encouraging repeat purchases.

Offering multiple ecommerce payment options as a merchant helps you attract previously untapped demographics and reduce cart abandonment. This means more conversions and sales. Plus, when shoppers get to use their favorite payment method, they perceive your brand as high-value and refer it to others. Also, if you wish to foray into new geographies, offering different local payment methods means you can earn customer confidence, ease checkout, and accept payments efficiently and easily.

However, before deciding which online payment methods to embrace, understand the pros and cons of each from the perspective of both merchants and customers.

Debit and Credit Cards

Both cards require the shopper to input similar information while checking out and are widely used ecommerce payment methods in the UAE. However, while credit cards allow customers to spend more than what they can afford, debit cards are limited by the money available in the customer’s bank account.

Pros

• These cards are accepted by practically all online transaction platforms and merchants.
• While debit cards facilitate direct spending from the bank account, credit cards allow purchases on credit.
• Card companies secure both customers and merchants by employing strong fraud protection measures.

Cons

• Credit cards are one of those online payment methods that are still vulnerable to scams involving unauthorized charges, despite security measures.
• Merchants often deal with hefty fees charged by credit card companies, which might impact consumers too.

Digital Wallets

Among electronic payment solutions, digital wallets are gaining in popularity in the UAE. In fact, it is poised to grow at a 12.12% rate till 2028. The widespread adoption of smartphones has boosted the use of wallets, which store payment details safely and help complete transactions easily.

Pros

• There is no need to submit payment information repeatedly.
• User data is protected by advanced authentication and encryption mechanisms.
• Checkout is hassle-free, owing to fast transaction processing.

Cons

• Certain instances of data breaches have raised concerns with safety.
• Digital wallets, as electronic payment solutions, are not accepted by all merchants.

Bank Transfers

This is one of the commonly-used digital payment methods where customers can directly transfer money from their bank account to that of the merchant’s. These transactions are usually reliable.

Pros

• Fees involved are lower vis-à-vis credit card transactions.
• Lack of intermediaries means ample transparency.
• Bank transfers work well across borders and there are zero fees for currency conversion.

Cons

• It can take a number of days for transfers to get cleared.
• Delay in processing means merchants don’t receive funds immediately.

Mobile Payments

Counted among the popular digital payment methods, mobile payments enable shoppers to pay via their mobile devices. This can involve the use of QR codes, near-field communication, or voice commands.

Pros

• Customers can pay easily with a single scan or tap.
• Merchants in the UAE are increasingly adopting it.
• Customer payment details are encrypted to prevent fraud attacks.

Cons

• Fees charged for facilitating transactions might be high.
• Customers need smartphones and relevant apps to make payments.

Buy Now Pay Later (BNPL)

Leading online transaction platforms are offering BNPL in the UAE to ensure more flexibility for shoppers, so they can pay in affordable installments.

Pros

• Consumers can own even expensive items without hurting their budget.
• One of those ecommerce payment methods where the checkout is simple and devoid of complicated credit checks.
• Merchants can drive more conversions.

Cons

• Customers might overspend and have to deal with unnecessary debt.
• Regulations might not always be stringent.

Cash on Delivery (COD)

Among the different ecommerce payment options, COD is popular among customers who want to confirm an order’s accuracy or quality before shelling out money. However, the methods discussed above are gradually winning over cash, owing to convenience and flexibility.

Pros

• Favored by shoppers who aren’t tech-savvy or confident about digital payments.
• COD is apt for those who lack access to bank accounts.
• The risk of paying for an incorrect or damaged product is reduced.

Cons

• COD poses risk to merchants in case customers don’t pay.
• Merchants might have to bear higher delivery fees.

 Selecting the Right Payment Methods

Both merchants and consumers in the UAE are increasingly appreciating the importance of ecommerce. Hence, consider the following factors before picking payment systems, whether you wish to capitalize on the advantages of B2B ecommerce or B2C:

• Understand your target audience and assess the preferences of different demographics for improved customer experience and conversion.
• Consider the complexity of your business and industry, which will determine the level of security you need in a payment system.
• Account for cultural and regional variations to build trust and conduct transactions smoothly.
• Choose payment methods based on convenience and processing speed for greater customer satisfaction.
• Check if the payment system comes with the latest authentication and encryption mechanisms.
• Payment systems optimized for mobile devices are ideal for quick transactions.
• Consider transaction costs and processing fees to reap decent profits.
• The payment system should offer hassle-free checkout for enhanced customer loyalty.
• Innovative payment options can attract tech-savvy shoppers.
• Pick methods that comply with the regulatory landscape.
• Select payment methods that can be easily integrated with your website, mobile app, and existing infrastructure.

Join hands with an online payment gateway service provider like PayTabs to offer your customers a variety of ecommerce payment options and accept payments safely, quickly, and efficiently. PayTabs’ orchestration services can also ease and automate payment routing to boost the processing success rate.

FAQs

1.  What are the payment methods for ecommerce?

Common payment methods include mobile payments, debit and credit cards, digital wallets, buy now pay later models, bank transfers, and cash on delivery.

2. What is the payment process for ecommerce?

Once a customer provides payment details on your ecommerce site, an online payment gateway opens up. The payment information is encrypted and conveyed to the payment processor by the gateway. The processor verifies the payment details and approves or rejects the transaction, signaling the gateway accordingly. The gateway passes on that result to your site, for the customer to view. If the transaction is authorized, your account gets credited.