zVendo, PayTabs Egypt, and valU collaborate to launch Baraka Group’s first online shopping platform.

Cairo, June 2021: zVendo, PayTabs Egypt, and valU have announced a collaboration to launch Baraka Group’s first online shopping portal ‘SWISH’. The dynamic online platform went live in the republic on 17 June to deliver seamless shopping experiences to online shoppers while offering them multiple payment options. SWISH features Baraka Group’s popular brands including New Balance, Baraka Optics, Beverly Hills Polo Club, and more.

“We took our time to enter the e-commerce space as we wanted to ensure that we have the right partners and structure in place. With zVendo, PayTabs, and valU, we feel that Baraka Group will be able to offer a comprehensive online shopping experience,” said Ahmed Ragab, CEO of Baraka Group. “We can confidently promise our partners that SWISH by Baraka Group is not just a marketplace but an entire immersive experience.”

“It is an honor to partner with a leading retailer in the market like Baraka Group to deliver a strong and comprehensive e-commerce platform that directly serves consumers, and we are equally thrilled to having contributed to the Group’s first venture into the digital space by unveiling SWISH” said Tarek Bakry, CEO at zVendo. “The platform was built with zVendo’s technology where zVendo acts as the sole e-commerce provider and end-to-end services arm that can ensure a hassle-free and secure shopping journey for its users.” added Bakry.

PayTabs Egypt, a joint-venture between EFG Hermes and PayTabs Global, will help facilitate e-payments on Baraka Group’s new platform by offering consumers various payment options and effortless transactions with its state-of-the-art-technology. In addition, valU the leading Buy-Now Pay-Later (BNPL) platform by EFG Hermes will offer consumer financing facilities to users with convenient payment plans that extend up to 60 months, enabling shoppers to spread their payments and make their purchases affordably.

Commenting on the partnership, Hany Soliman, General Manager, PayTabs Egypt said, “Encouraging and shifting large entities towards having online presence is our goal; we are all excited to be part of this strong collaboration that witnesses Baraka Group’s expansion into the digital space with the launch of SWISH.”

“We are thrilled to partner with zVendo, Baraka Group and our sister company PayTabs Egypt to bring to consumers an innovative platform that features all of Baraka Group’s brands. As Egypt’s leading BNPL fintech platform, valU is committed to offering consumers more flexible and intuitive payment services catering to their needs.” concluded Walid Hassouna CEO of valU and the NBFI platform at EFG Hermes.

About PayTabs Egypt

PayTabs Egypt Solutions is Egypt’s most innovative provider of digital payment solutions. The company is a joint venture between PayTabs, MENA’s award-winning provider of fintech and B2B payment solutions, and EFG Hermes, the leading financial services corporation in frontier emerging markets (FEM). PayTabs Egypt provides merchants with the market’s leading online payment gateway solution. It further supports alternative digital payment methods, white labelling platforms and a range of e-commerce, m-commerce and social commerce payment solutions. In June 2021, PayTabs Egypt heralded as the ‘Best E-Payment Solution’ at the prestigious Leaders in Fintech Awards 2021, presented by Entrepreneur Middle East.

For more milestones visit PayTabs

About valU

Established in 2017, valU consumer finance is the leading fintech solutions platform offering premium, customizable financing plans. With more than 3,500 points of sale, valU offers access to a wide network of retail and e-commerce providers across a diverse array of sectors including residential solar solutions, home appliances, electronics, education, travel, and home furnishings, among others. As the first platform of its kind in the MENA region, valU customers are able to receive instant credit decisions through their smartphones and gain access to the platform’s partners.

About zVendo:

“Founded in 2018 by the primary founders of leading e-commerce solutions company Business Boomers, zVendo emerged from Egyptian developers and built to cater to the Middle East and the Arab world, it’s the first local and award-winning eCommerce provider in Egypt that enables businesses to start selling online in a blink of an eye and provide merchants and their customers with a localized experience that does not require having any technical knowledge.

The omnichannel enabler provides multiple selling channels, from an online store to a mobile app and POS systems, product feeds for social media platforms, marketplaces, and product aggregators, leaving no channel overlooked. “

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