Top 3 Payment-Related Reasons for Abandoned Carts

Tag: Shopping Carts



One of the biggest challenges faced by e-commerce businesses is the issue of abandoned carts. Potential customers who take time to browse through your offerings, add them to their carts and then simply leave their shopping when it comes to the final stage. In order to ensure that your business enjoys a healthy conversion rate, it is important to pay proper attention to the issue of abandoned carts. The abandonment of the cart can happen at any stage of online shopping; therefore, it is important to look into the reasons so as to take proper corrective actions:

  1. Tedious Checkout Process: Complicated checkout process is one of the most prominent reasons why customers leave their carts behind. If your checkout process involves filling out a number of forms, adding payment details and such other issues then it is highly likely that the customers will prefer to just abandon the entire process and go elsewhere. You can solve some of these issues by adapting policies such as allowing guest checkouts. This option lets the customers proceed with their purchases without actually enrolling with the websites. When their transaction culminates smoothly, it is highly likely that such customers will come back and register with your website eventually.
  2. Unexpected Costs: If you have hidden costs which are revealed at the checkout stage, then your customers are likely to leave without completing the transaction. Such hidden costs may be in the form of taxes or shipping charges. In order to increase the chances of actual purchase made, it is important that you are upfront about the all the costs involved. By incorporating transparency, you gain customer trust which eventually translates to better revenue for you. You may also devise various cost structures which enable you to offer ‘free shipping’ without hurting your margins. Taxes may also be bundled into the product prices so as to reduce the chances of unpleasant surprises at a later stage.
  3. Payment Issues: Payment related issues may manifest themselves in a variety of ways. First off, it is important that you offer a wide range of payment options. Some of the most prominent options are the ability to pay through debit cards, credit cards and internet banking. However, adding a couple of more options will greatly enhance the probability of the purchases reaching their final destination. Another major concern is regarding the security of the payment process. Since clients are required to provide sensitive information for making payments, it is important that they are assured of full security of such information. There are several certifications which prove that your website is secure. Having such authentication on your website increases your customer’s confidence and induces them to complete the process.
  4. Dubious Upselling Techniques: While it is desirable to provide an extra nudge to the client for increasing their order value or to induce them to add more products to their cart, aggressive upselling techniques may dissuade such clients. Some of the ways such intrusive techniques are used are through the pop-up ads or other such material. Instead of being helpful, such experiences may interrupt the purchase process, leading to the client abandoning their purchase. It is advisable that you do not use such measures and offer a smooth checkout process to your clients.
  5. Buggy Website: If your checkout process involves different pages and your website is slow to download then the client may feel frustrated through this experience. For solving this issue, you may want to consolidate your checkout process so that the clients do not have to wait for multiple pages to download. Further, the pages should also be optimized in such a manner that they are loaded quickly and do not lag. Slow processing may also impede checkout and payment process, prompting clients to walk away.

While getting the clients to your website is a difficult task, stimulating them to complete the purchase process is even more of a challenge. However, by carrying out a few simple tasks as listed above, you can ensure that your clients do not have to face undue hassle and that they eventually complete the process, adding to your top line. These steps will also help you in generating repeat sales.

How live chat can help drive conversions during the holidays

How live chat can help drive conversions during the holidays

Holiday sales continue breaking different records every year and businesses have come up with innovative techniques to cash in on the shopping craze. According to the National Retail Federation, online shoppers spent $19.62 billion between Thanksgiving Day and Cyber Monday. In 2018, projections indicate sales will increase by 15.3% and as an online business owner, you have to adopt new strategies to leverage these enticing holiday sales. One of the most effective strategies you can adopt to increase conversion is live chat. If you have not yet integrated live chat into your e-commerce store, you need to read on to find out how this strategy can boost sales conversions during the holiday season.

  1. Convert potential leads with faster responses

If you have ever tried shopping online and you needed quick assistance, you know how frustrating it can be to start filling forms. Internet users have an infamously short attention span and if you cannot offer prompt assistance, they will quickly turn away.

As an online store owner, you know that every visitor is a potential lead and you cannot afford to lose them due to a slow response. Through live chat, you have a chance to retain potential leads on your website and convert them into buyers.

  1. Provide an exemplary customer experience

One of the reasons many people still go to brick and mortar stores is because of the personal attention they receive. That human connection is crucial for many shoppers and it is a challenge for online stores. However, with live chat, you can now overcome that challenge and provide that human connection by being there for your customers.

Shoppers love the idea of seeing an active live chat because they can ask any question and receive prompt feedback. Customer experience is one of the easiest ways of increasing conversions on your e-commerce website.

  1. Reduce shopping cart abandonment

Almost 70% of shoppers abandon their carts and this is something that should worry every online business owner. You see, customers need guidance on many phases of the purchase journey and if you are not available, they will move on to the next high ranking competitor. For instance, if you take payments online and they would like help with an alternative payment method, live chat would easily solve that problem.

The shopper will not find a reason to walk away. Reducing shopping cart abandonment rates directly impacts sales conversions. If you want to boost conversions this holiday season, it is time to deploy a live chat system at your online store.

  1. Increase customer satisfaction rates

The e-commerce business environment is highly competitive and if you want to stay ahead of the pack, you have to offer a satisfying shopping experience. Now, you might have the best online store in your niche but if your customers have nothing good to say about it, you are in trouble.

High customer satisfaction rates show in reviews and recommendations. Many shoppers read reviews and check customer satisfaction rates before shopping from any store. Research now shows that live chat can keep 96% of customers happy and this is an incredible achievement for your business.

Simply put, installing a live chat system on your e-commerce store boosts customer satisfaction rates, which in turn enhances customer loyalty. Ultimately, you will notice an increase in conversion rates over the busy holiday season.

  1. Leverage bots to drive conversions

If you have stretched your resources thin and you have no one to operate your live chat system, you can use live chatbots to offer helpful responses. This is an innovative way to help customers instantly even when you are not around. For instance, a live chat bot can recommend a page for a potential lead for more details. This reduces bounce rates and increases conversions.

How to optimize your live chat system

To get the best out of your live chat system during the busy holiday season, you need to customize your chat widget to match your store’s style, prepare personalized greetings for your shoppers, hire a chatbot when not available, increase your working hours, and make sure your team has everything they need to respond helpfully to customers.

If you have already engaged a payment gateway partner to improve your checkout system, go ahead and enable live chat to improve the user experience at your online store. It is the most effective strategy to cash in on the mind-boggling holiday sales.

We can Ride on Your Cart!

We can Ride on Your Cart!

When a customer shops on your website, little he is aware of the fact that you have shopped elsewhere to integrate your website with a shopping cart platform. Shopping cart platforms lie at the very heart of e-commerce and no merchant looking to venture online, can do without a shopping cart platform. What a door and furniture is to a offline store, a shopping cart is to an online store.

Quite simply put, the technology that runs in the back-end when you buy any product on any e-commerce site and add it to the cart for checking out. That virtual process is executed by a shopping cart platform. Once the customer arrives at the checkout page and agrees to pay, that’s where the payment gateways come to the picture. It is important to draw the distinction between shopping carts and payment gateways because merchants might be ambiguous to an extent.

In a world that has been shrunk with the onslaught of global e-commerce sites and multiple variants of shopping carts, it is imperative to have a payment gateway that caters to all types of shopping carts, be it Magento, Open Cart, Cs Cart, Woo Commerce, Shopify, Prestashop or WHMCS.

We have ready made extensions/plugins for you to integrate directly onto the platform of your choice. Now it is easy to integrate the shopping cart of your choice and start accepting payments with PayTabs.

Click here to learn more about shopping cart plugin integration onto your website, using PayTabs as a payment gateway. Moreover, you can contact us for any technical questions regarding shopping cart integration.