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How Subscription Payments Work

Tag: Recurring Payments

How Subscription Payments Work

How Subscription Payments Work

Subscription payments are a great option in case of regular purchases from a merchant site. The customer saves on time as there is no need to browse for the same product again. Besides, the customer would have access to price discounts and other offers by the e-commerce website.The merchant is assured of upfront revenues. It is a win-win situation for both. We shall now look at the mechanism of how subscription payments work.

What is Subscription Payments Model?

In a subscription model, the merchant or the seller debits the transaction amount from the customer’s bank account, at periodic intervals, towards regular purchases.

Also called recurring billing or the membership model, this is a model whereby the payment is collected upfront.

This is different from traditionally buying a product or service, where one makes a one-time payment at the time of purchase to close the transaction.

How Recurring Payments work:

  • A customer signs up with the e-commerce site or buys a particular product for an annual/monthly/weekly fee under the subscription option
  • While making the initial payment, the customer enters and saves the card details
  • The details of the payment mode are saved for the subsequent purchases
  • At the time of renewal of the purchase, the money is debited from the customer’s account
  • This is done periodically as per the frequency of the purchase or before the expiry of the subscription
  • This is convenient for the customer, who does not have to enter the payment details again
  • The customer is charged until the subscription is cancelled or withdrawn by the merchant
  • The income flow is steady and constant for the seller

How to Set Up Recurring Payments: The following are the methods in which a payment solutions company could help a merchant set up the recurring payments model.

  1. Recurring invoice: This is ideal in case the amount being billed on a recurring basis is an identical sum. The payments company would send an e- invoice to the customer, based on the plan, on a predetermined date as per schedule. The invoice would have options for the customer to enable the payment, update the payment mode, remove and replace the stored card information etc.
  2. Advanced payments: This is ideal in case of repeat clients. Here, the card details, provided by the client are stored in the payment gateway page. Thus, the client’s bank account is automatically debited on a pre-fixed date.

Role of the Payment Solutions Company: The payment gateway has an important role as an enabler in the entire process.

  1. Make plans: The payment solutions company facilitates the merchant to integrate subscription plans with the payment gateway. For example, a customer can choose a certain plan for a fortnight’s use of a service or product. The online payment platforms would charge each customer as per the selected plan. Also, there is ample flexibility like the option to change the active plan, offer an initial trial period waiver on charges or extend plans with discounted rates. Further, payment gateways would also cease charges in case of cancellation by customer.
  2. Maintain database: Payment companies help maintain a repository with the past and active plans of each and every customer. This is very useful to resolve any disputes that may arise regarding the tenure of the subscription or the amount debited from the customer account.
  3. Secure payment processor: Since the customer saves the confidential card related data, it is mandatory that the merchant integrate a secure online payment system that does not result in any data breach or privacy violations. It is hence prudent to opt for PCI DSS V3.2 Service Provider Certified gateway.
  4. Customized offerings: The payments company would also help automatically update the system of any plan changes by the customer, changes in the payment mode and card details. A global payments company with an inbuilt currency converter would be able to accept payments in multiple currencies.

Given its host of advantages, it is no surprise that subscription payments are on the rise. However, be sure to select a reputed, secure payments gateway, with experience in handling high volume of customer transactions, and established track record of accurate service delivery and multi-currency processing capabilities.

Scaling Your Business with Recurring Billing

Scaling Your Business with Recurring Billing

There is no better news than a fast-expanding customer base for a business owner. However, with the good news comes a new challenge – how to effectively tackle the large number of payments from your growing list of customers.

One of the best ways to do that is to use the recurring billing model. This will not only help you automate and simplify the business model while assuring a fixed revenue stream, it will also help your customers by offering them regular payment options, fewer late fees, greater convenience and faster payment methods.

Let us take a deep-dive into how you can take advantage of the recurring billing system and scale your business.

Benefits of Recurring Billing Model

  1. Pricing as per Service Offerings

Recurring payments generally deal with software-as-a-service (SaaS) offerings. However, there are no predefined norms when it comes to the type of products and services. You can take payments online for a bunch of services, offered in a package. Create suitable packages comprising of products and services, and allow users to purchase subscription packages. The recurring subscription system is a secure payment processor that takes care of all the billing cycles, maintains client records, and ensures encryption of sensitive information like credit card details.

  1. Inter-linked and Automated Process

While installing a recurring payment model, customer acquisition should be a priority. When we talk about customer acquisition, harnessing multiple channels like online, mobile, and affiliates should be considered. The inter-linking of channels and payment mediums depict the seamless functionality of recurring billing software.

Raising invoices, linking payment gateways, managing accounts, scheduling periodic reports, and adapting to changes – a perfect recurring payment system automates all these processes for a simplified functioning. Scaling your business becomes easier as you can focus on other peripherals other than billing.

  1. Enhanced Customer Relationship

Do you know that the probability of selling to a new customer is 5-20% whereas it fluctuates between 60-70% for an existing customer? When you have a subscription model in place, you should ensure customer satisfaction. Furnishing facilities like automated payments, usage metrics, timely notifications and updates, and prompt support services are necessary to develop fruitful customer relationship. Moreover, the recurring billing model can assist you with subscription chores like renewals, terminations, customization, upgrades, and so on.

  1. Accurate Analysis & Growth Prediction

Data is the key to your success. As subscription services are constantly evolving, you should be agile enough to adapt to the latest methodologies. Data metrics and customer behavior analysis play a crucial role in determining your next move. An efficient recurring system will emphasize data metrics such as retention rate, subscription patterns, customer acquisition, cost analysis, and much more. This will ensure a stable cash flow and growth in your business.

Integrate Recurring Billing Software

There are various online payment platforms that offer reliable and scalable recurring billing system, along with various payment features. Considering the aforementioned benefits and your requirements, you can integrate a payment gateway on your website. Most of the payment gateways, like PayTabs, offer hassle-free solutions for collecting recurring payments.

You can expect complete or partial automation, as per your convenience. From generating periodic invoices to upgrading subscription plans, the payment gateway takes care of all the aspects. In addition to automation, customization is also an influencing factor. There is a wide scope of customization involved such as designing invoice and email templates, updating subscription packages, setting up notification alerts, and much more.

Payments can get complex in a recurring model. For example, if a credit card expires and the payment is due, there could be a possible decline. Generally, recurring payment software is capable of managing card details and client information, thus, reducing the possibility of declines at the time of payment. And since the recurring model deals with a client’s personal information, it is advisable to rely on secure online payment systems that vouch for encrypted payment processes.

There is no doubt that recurring billing system assists you in scaling your business. At the same time, we cannot rule out the possibility of complex mechanisms, which may hamper your business growth. An automated and reliable recurring payment system lets you focus on other organizational aspects, without compromising sales and customer relationships.

Don’t Worry About Your Subscriptions!

Don’t Worry About Your Subscriptions!

Subscribe Now!

You have implemented a subscription model for your online or offline platform. Well that action proves that you are ready to provide a service on a recurring basis. It gives you an opportunity to convert your customer base and make them captive. The advantage of having a long term captive customer base through a subscription model is immense for a business.

Having said that, you would also need to ensure that your subscriptions are being managed properly and as the volume grows, you would need a payment solution to manage the subscriptions/recurring payments. A solution that enables you to have the following features:

  • Customization in terms of integration with all types of subscription models.
  • In built information security: Data security is critical in today’s day and age.
  • Multiple Currencies: Today’s global customer demands flexibility in terms of paying in a currency of their choice.
  • Smart Saved Cards: Even if your customer changes his or her card number, the service should not be interrupted.
  • Quick Implementation irrespective of your recurring billing scenario.
  • Automated Invoicing: You should be able to schedule invoices and automate your invoicing process to save time.
  • Real-time Analytics: The solution should have in built real-time metrics related to recurring payments and subscriptions.

All of the above payment solution features are quintessential for your subscriptions to drive business value. Moreover, the delivery of these features should be done in a seamless manner, by enhancing your customer’s checkout and renewal experience. It is not only about your customer; you should also be able to manage your subscriptions in a seamless fashion.

Learn more about our recurring payments solution and sign up for a free demo if you wish.

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