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What are the key components of a custom payment gateway?

Tag: payment gateway

what-are-the-key-components-of-a-custom-payment-gateway

Choosing the right payment gateway is crucial for an online business as these gateways can complete online transactions quickly, safely and efficiently. A robust payment gateway not only provides efficiency but also maintains integrity of the operations. There are several ways to incorporate a payment gateway into your system. You can choose to deploy a third-party payment gateway for processing your transactions or go for a personalized payment processing system. Each system has its own unique features, but a custom payment gateway can provide you with flexibility and efficiency which is unparalleled. Here are some of the key components of a custom payment gateway you should know about, to make informed decisions.

  1. Great Customer Experience:

    A custom payment gateway should be designed in such a manner that it maximizes the customer experience. The payment process should ideally have minimal number of steps to follow. It should also be intuitive so that the transaction proceeds in a smooth manner. You can also enhance the consumer experience by using well-known logos for different processes. The process should also be transparent so as to foster a sense of security and reliability in the clients. You can also enhance user experience by offering a wide range of payment options. Such flexibility will allow your users to maximize their utility and create brand loyalty.

  1. Sufficient Security:

    While speed and simplicity are desirable qualities in a custom payment gateway, it is equally important to ensure the safety factor of the transactions There are several security certifications available which will be helpful in providing a sense of safety to your clients. Ideally, your system should be PCI compliant. Further, you should also constantly upgrade your technology to effectively counter new spam and cyber-attack threats. End to end encryption of the transactions will ensure that the data transmitted remains safe and secure. Additional precautions should be undertaken to further secure personally identifiable information such as social security number and date of birth.

  1. Freedom of Customization:

    One of the biggest features of a custom payment gateway is that you can design it the way you want. You can add features while taking out some of the other complexities which you do not require. If you have a mainly subscription based business, you can allow for recurring payments on select dates. This feature will take away the hassle of recurring billing and will make the process more efficient. If your business deals with overseas clients, then it will make sense for your payment system to accept a wide range of foreign currencies. You may also want to display your payment system in different languages for making it easy to follow for your clients.

  1. Sensible Fees and Charges:

    Most payment gateways are able to provide their services at affordable rates due to economies of scale. However, the various benefits provided by a custom designed payment system can justify its higher costs. If planned properly, you might be able to reduce these expenses on a custom payment gateway as well. You should carry out extended and informed deliberation with various financial service providers to ensure that you optimize various charges and fees. Further, you should also pass down some of the benefits to your clients so as to build a solid customer base.

  1. Modular Feature:

    Setting up a custom payment processing system can be a daunting task. There are several variables to be taken care of, including the number of processors to collaborate with. Ideally, you should work with multiple processors to minimize the possibility of outages. This setup will also provide you with leverage in terms of negotiation. If you are building a custom payment system, then you should pay adequate attention to security features as well. Further, a foolproof process should be set up for handling arbitration, chargebacks and disputes. The process should be such that your clients do not face unnecessary hurdles while getting their grievances addressed.

All in all, custom payment gateways can indeed help you optimize your business processes. You can also ensure that your clients have the smoothest possible experience by incorporating features specific to your business. The process should also be flexible so that it can handle any changes in your business model.

top-reasons-why-your-business-should-accept-payments-online

For a business, one of the most important tasks and objectives is to maintain the profitability and liquidity of the organization. It is important to ensure that you are able to receive your dues in a prompt manner. This can be made easy by adopting the right online payment methods. If your business is able to accept online payments, then you can convert your receivables into cash with relative ease. Online shoppers also prefer to make payments through digital modes these days. Here are some of the advantages of online payment systems.

Collaboration with Expert Online Payment Providers: While you can set up your own online payment system, teaming up with specialized online payment processors has many benefits. There are certain points to keep in mind while choosing your online payment provider. They should possess state of the art infrastructure so as to offer efficiency and security to your clients. It is preferable that the system is also equipped with the latest anti-scam software to provide protection against cyber-attacks. Further, you should also pay thorough attention to their fee structure. There should be no element of surprise for you or your clients. A reputed gateway will disclose all fees and charges upfront. If the provider charges fee on volume basis, you should ensure that it is reasonable at all the levels. Such collaborations can provide you with specialized services, making your business more efficient.

            Also Read: 7 Tips for Safe Online Transactions

Easy Setup: The process of accepting online payments is not complicated at all. The setup takes only a short while and offers immense convenience. You can easily integrate this payment system with your website and online store. The integration process may differ from one online payment gateway to another but the fundamentals remain the same. The registration process is also simple and quick, requiring you to provide some essential information. There is generally minimal paperwork involved. Once the set up is integrated, you are only required to take up periodical maintenance sessions. Now, you are all set to accept online payments from your clients.

Affordable: Thanks to consistent improvement in technology, online payment systems are becoming more affordable with time. Most online payment processors now offer accounts with zero setup fees. This feature adds on to the efficiency of your business. As more and more businesses are signing up for online payment processing systems, the transaction fees are also coming down, thus rationalizing the operational costs. In many cases, the online payment processor may also agree for a lumpsum payment, irrespective of the volume. This deal may be ideal for fast-growing businesses. With declining costs, the benefits of online payment systems outweigh the shortcomings. Businesses now get to boost their margins by using these cost-effective online payment solutions.

Widen Your Market: Online payment solutions allow you to increase your turnover and reach a wider market. With the help of these gateways, you can service overseas markets as well, since you can accept foreign currencies. Online payment solutions facilitate the use of international credit and debit cards, thus increasing the reach of your products and services. You can attract more customers with online payment facilities and gain a competitive edge over your peers. You can offer more payment options to your clients, allowing them to spend their money without hassle. Further, online payment systems are known to encourage impulse purchases. Such purchases can add significantly to your bottom line.

Better Customer Satisfaction: By introducing online payment facility, you can greatly enhance the shopping experience for your clients. They will have more choices when it comes to making payments for your goods and services. They will also be in a position to plan their budget better, as they can use their credit cards instead of making upfront cash payments. The faster delivery of goods is another benefit, since online payments are processed faster than offline payments. Online payment systems generally come with inbuilt security features, which increase the element of trust and safety.

To conclude, accepting online payments has become essential for all businesses, especially after the pandemic, as social distancing will continue for some time to come. And with easy set up and operations, this feature can help you boost your revenue and profit too.

Adding-A-Payment-Gateway-to-Your E-Commerce-Site

Every e-commerce business needs a reliable payment gateway to serve its clients and to boost its revenue. There are various parameters which define the robustness and effectiveness of a payment gateway system. Some of these metrics are speed, accuracy and security. In order to make sure that your business and clients get the best of the services, here are some tips you may use while adding a payment gateway.

  1. Recurring vs. One Time Fees: The cost of implementing and operating a payment gateway is an important parameter which needs to be considered in the decision phase. Different payment gateways charge their fees in different manners. Some have upfront onetime costs while others charge recurring fees, generally based on volume. Yet other payment gateways may practice a mix of these charges. It is important that you take your time to fully analyze the impact of such charges on your bottom line. Also, if the charges are levied on percentage basis, then consider the overall impact as this kind of charges generally add up pretty quick once your business takes off.
  2. Pay Attention to Purchasing Funnel: Analyzing the purchasing funnel means that you take cognizance of the number of steps needed to get the payment confirmed. While it is important to ensure the security and certainty of the payment made, a large number of steps are rather off-putting and may prompt clients to walk away. Similarly, your payment gateway should only seek appropriate amount of information. It is imperative that you do not use payment process as a means of collecting data about your clients. You should also pay attention to the integration of payment gateway with your website so that your clients have a seamless experience and are not subjected to repetitive steps. It may take you several attempts to determine an optimal purchasing funnel for your business.
  3. Consider the Add-Ons: Payment gateways come in different shapes and sizes. Most of these gateways also provide you with opportunities to customize them for your optimal use. Some of the service providers offer automatic billing support which may or may not be important for your business. Since these add-ons come with a price tag, it is essential that you consider these options and compare their benefits with associated costs. Another point of customization is to be able to handle foreign transactions. If you are looking to expand your business beyond your national boundaries, then you should seriously consider getting this feature for your payment gateway. It is generally surmised that the clients appreciate such additional features which allow them to complete their transactions smoothly.
  4. Diversify: Since the payment process involves providing sensitive information, it is important that you pick your payment gateway carefully. It is essential that you analyze the reputation of the service providers to ensure that their offerings work smoothly and without excessive downtime. Further, it is important that your payment gateway provides security of the transaction and the data. These factors should be supplemented with the ease of carrying out the transaction and saving time. It should also be ensured that all the legal requirements are fully complied with. This is especially important if you carry out cross border transactions and deal in foreign exchange.
  5. Keep it Simple: While it is tempting to keep adding various features and options to the payment process system, the better strategy is to optimize such addons and the simplicity of the system. The checkout process provided by your payment gateway provider should be fast and simple. There should not be excessive forms or columns to fill in order to proceed with the checkout. Further, the payment options may also be limited so that their proper security and robustness is assured.

The choice of a payment gateways services provider is highly crucial. Now, that there has been massive proliferation of cyber-attacks, it is vital that the sensitive data shared by your clients is secured. Apart from this main requirement, the checkout process should be tailor made to meet your and your clients’ requirements. It is important to have adequate number of payment options while also offering additional features such as the ability to check out as a guest.

RAK International SME FAIR

RAK International SME FAIR

To provide an opportunity for small and medium-sized enterprises to showcase their products and network, RAK SME together with RAK chamber and RAK expo have organized an international fair. It is scheduled to be held from 14 to 16th November 2019 at the Ras Al Khaimah exhibition centre in UAE

The fair will be attended by over 200 exhibitors from different countries, providing an excellent opportunity for businesses to collaborate. Participants will also be able to listen to business pioneers and leaders via informative workshops and panel discussions.

Meet & Collaborate

While SME events are a common way to achieve new sales and meet prospective clients, RAK International SME FAIR offers several unique advantages

  • Targeted Approach: RAK International SME FAIR follows a very targeted approach to provide specialized services. The event restricts itself to a well-defined number of categories so that each segment is well represented. The main sectors participating in this fair are food & beverage, energy & sustainability, technology & entertainment and furniture & office supplies. Apart from these sectors, the fair is also going to witness participation from businesses that engage in healthcare, wellness & medical segments, trade & business and beauty & cosmetics. The fair will also encompass several other industrial segments to provide a holistic view of the small and medium scale enterprise market in the UAE and globally.
  • New Products & Services: The key objective of the fair is to provide a platform to SMEs to showcase their new products, services and integrated solutions. As businesses from a large number of industries converge at the event, participants will get an opportunity to fulfill their business requirements under one roof. Whether you are looking for legal services for your new business or you want to develop software for your operations, rest assured you will get a wide range of options to explore here.
  • Networking: The fair is set to attract over 200 participants from a wide range of industries. The occasion thus offers a great opportunity to revive old ties or form new alliances. Attendees will get to interact with representatives from diverse number of industries. So, If you are looking for new collaborations within your industrial segment or are planning to enter a new business field, here, you can meet people with expertise in different areas to widen your horizons.Masterclass sessions on business expansion and sustaining SME growth will be particularly useful.
  • Learn New Developments: As this fair is a platform to let exhibitors and visitors interact, it offers a great opportunity to learn about new market developments. Here too, masterclasses and workshops on innovation and facing the future will prove to be relevant to the audience.

 

PayTabs participation at the RAK International SME FAIR

PayTabs is a leading B2B payment processing service provider in the region. The business is set to showcase its payment gateway solutions at the RAK International SME FAIR over the three days. Drop by, speak to the team and learn more about how they can power your payments, globally.