5 Tips to Make Your Online Payment Process Easier for Customers

Tag: online store


Just like a brick and mortar store, the success of an online business depends largely on the loyalty of its client base. In order to build and retain a loyal customer base, it is essential to streamline your business practices. And one smart way to do that is by providing an efficient and simple online payment process. By simplifying your online payment process, you can instantly lower the risk of incomplete transactions and abandoned shopping carts. So, check out these 5 tips to make your online payment system smooth and efficient.

  • Offer multiple options:

    The foremost feature of an online payment system is its flexibility. Internet based businesses should try to offer as many different online payment options as possible. The idea is to ensure that none of your prospective client leaves the site on account of not being able to pay. Debit cards, credit cards and online banking are generally the most widely used options for making online payments. However, you can go beyond that and offer more choices such as payment through online wallets. Further, even within the debit and credit card ecosystem, you can offer choice of different cards. However, after a certain limit, expanding your payment pipeline may not be cost-efficient. Therefore, it is important to fully analyze your target market to pick the best payment options.

  • Integrate seamlessly:

    The online payment modes should be seamlessly integrated with your website. The setting up of an online payment system also requires collaboration with a number of external partners. Hence, several factors will be at play. While it is not possible to have complete control over these factors, it is important that their features are adequately modulated to provide a smooth experience to your clients. Such consistency is also useful in raising brand awareness and brand loyalty. Integration is also important to minimize the risk of online frauds and scams.

  • Ensure privacy and security:

    Apart from making the online payment process smooth and fast, it is important to ensure the safety of data as well. Online payment systems are highly susceptible to scams and phishing. Since these transactions involve sensitive data, it is vital that the customers are assured that their information will remain safe. For this purpose, you can obtain a Secure Sockets Layer or SSL certificate for your website. Display of this certificate on your website will provide a sense of security to your clients. A PCI-compliant website is also an assuring signal.Further, you should keep your software updated to ward off any phishing attack. Use the latest versions of antivirus and anti-scam software.

  • Allow feedback and fix errors:

    Even a simple payment gateway may become more efficient with just a few tweaks. When you design your online payment system, you should try to keep it simple. A simple design ensures that you can make changes to it without any hassle. Your online payment system can also allow feedback from clients. Such feedback can provide interesting insights and may help you in designing an even better system. A simple payment system will also allow timely rectification of any shortcomings or errors.

  • Collaborate and outsource:

    Online payment systems usually follow complex processes. While you can design your own payment system, it is generally more efficient to outsource the entire ecosystem or some important parts of it. You can collaborate with online payment processing services providers for this. These providers offer a wide range of services, such as the ability to process different payment methods and dealings in multiple currencies. These providers also use sophisticated tools to ensure speedy payment processing, making your business more liquid and efficient. By collaborating with reliable and reputed online payment services providers, you can provide the best payment system to your customers.

So, keep the above guidelines in mind, to provide your clients with a super efficient online payment process, which is not only fast and smooth, but also reliable and safe. These features can help you enhance your revenue in a significant manner.

Also Read: How PayTabs is making it super easy to manage your online store’s payment process



Millennial customers have transformed the modern shopping scene in dramatic ways. This is the generation that has witnessed rapid technological development while growing up and is extremely comfortable using the latest digital innovations. So, to ensure that your online business thrives, it is important that you prepare your strategies keeping these millennial customers in mind.Why? Well, this generation shops for almost everything online, from clothes and books to movie tickets, insurance and even expensive jewelry. Now, if you are worried that this task might be easier said than done, the simple tricks mentioned here can help you out.By following these, you can reel in more millennial shoppers, build a solid customer base,and realize more profits in no time.

Personalize the Experience: Millennial shoppers believe in unique experiences and ultimate convenience. Therefore, it is important that your online store is able to provide them a unique ambiance. The overall user experience needs to be personalized in a holistic manner. In order to implement the process, you should define your target market first. Your website design, your curated items and customer accounts should be designed accordingly. You can further enhance the experience by displaying your client’s name when they login to your site. It is also recommended that you send the promotional mails directly addressing the clients by their names, thus making the experience more personal to them. The content and graphics in such mails should also be personalized as much as possible.

Use Multichannel Strategy: While millennial shoppers are super comfortable with technology, it is only natural that they will not stick to one particular channel. In order to capture their interest and keep them engaged, it is important that your online business adopts a multichannel strategy. In simple terms, multichannel strategy incorporates both marketplace and digital marketing strategies. You should also optimize your website for different screen sizes, ranging from tiny phones to big screen computers. As more and more people are moving towards mobile shopping, your website should be tweaked to suit handheld screens. Further, your website should be easy to load even on slower networks. You should also work on your supply chain and it should be properly integrated with your online and offline stores.

Invest in Social Media: Most online shoppers throng to social media platforms before making any purchase. They do it to gather more information, seek advice and to find a connection with the business in question. Therefore, it is important that you bolster your online media presence. It will help you build your brand value as well as engage your target market. Social media can also be used for addressing various issues faced by your clients and for disseminating important information. Today, there are several social media sites available such as Facebook, Snapchat, Twitter,etc. You should ensure that you have a comprehensive strategy regarding the use of social media, so that all these platforms provide a cohesive image of your business.

Enhance User Experience: Millennial customers put a premium on experience, and so, you need to ensure that your business is capable of providing a holistic ambiance to them. The strategy for ensuring customer satisfaction needs to be comprehensive so that various facets of the business are involved. It may start with your online store layout where the color scheme, placement of items and curation is done with the aim of enhancing user experience. Another important aspect of excellent user experience is the integration of different services. The payment system should be simple and secure while the cart checkout system needs to be intuitive. Overall, different systems running the business should work in tandem, to ensure that the customers get a seamless experience.

Be Dynamic: Millennial shoppers quickly adapt to changes and are highly dynamic. In order to keep them interested, it is important that your online business practices the same formula. For example, you can reset your product line frequently to offer new items to your clients. You may also seek to tweak your website design to keep it looking fresh and attractive. However, you should also ensure that such frequent changes do not change the basic structure of your business. Also, these changes need to be intuitive, to help customers navigate through them easily.

To conclude, the millennial generation can prove to be an excellent customer base, provided your business is able to adopt dynamic practices to suit their changing requirements. With the above guidelines though, you can make your online store more suitable for millennial shoppers without wasting much time.

How to Build your Online Store

How to Build your Online Store

Opening an online store is now easier than ever. With new technologies and user friendly interfaces, the process of designing an e-commerce business has become simpler, faster and more efficient. However, it is highly important to plan properly to ensure that your online business and website meets your requirements. Also, the online store should be designed in a modular fashion so that it is economical and convenient to make any changes afterwards. So, here are some steps you can undertake to build your own online store.

Pick a Domain Name: While it has become a lot simpler to design an online store these days, it is still important to ensure that you have all the required elements in place. First off, you need to decide on a domain name. The domain name will be how your online store will be known. It is recommended that your domain name is able to convey the crux of your business. There are several guidelines which you may follow to select a suitable domain name. Such a name should be easy to remember too. Additionally, it should also be available to be registered.

Get Web Hosting Account: Once you have decided on a domain name and have ascertained its availability, the next step is to acquire a web hosting account. There are several services available which offer online store building kits. These packages not only include website building tools but also hosting facilities. These new services are convenient to use as these eliminate the need to be proficient in coding for creating a website. With their pre-designed templates, the user can create a basic website in a matter of few hours. These services offer additional features which may be added on the basis of your requirements.

Focus on Search Engine Optimization: Once you have created your online presence and have decided upon the target market to focus on, it is time to ensure that the people are able to locate your business out of the plethora of similar online ventures. A large number of people reach websites through search engines, and therefore, it is important to customize your online business to make it appear prominently in search results. For this purpose, you can prepare a list of relevant keywords and ensure that your website has those keywords interspersed throughout the content. It is also advisable to keep modifying the content to meet the requirements of changing algorithms as the search engines may keep changing their parameters for ranking.

Pick Online Marketing Strategy: Like an offline business, online businesses also thrive with appropriate marketing strategies. For online marketing, there are several tools available such as newsletters, search engine marketing and Pay Per Click, for promoting your business. Further, the use of social media can also help you in augmenting your position in the market. It is important that an optimal mix of these tools is used. Some of the most important online marketing tools you can use are Google Adwords and Social Media Ads. Both of these are paid mediums and have their distinct characteristics. These methods may be used in conjunction with free or low cost methods such as Instagram pages and Twitter, enhancing the overall effectiveness of your online marketing campaign.

Use Enhancement Tools: Your task does not end with the launch of your online business, as you have to keep your online store and its contents constantly evolving to remain relevant. The use of plugins is highly recommended to ensure that your website is ranked high in the search results. These plugins are also helpful in giving a customized touch to your business. These plugins may be a part of website building packages you may have used, while other plugins such as the ones provided by Google Chrome can be used by anyone.

Set up Analytics: it is extremely important that you are able to measure the results of your online business promotion strategies. Setting up analytical tools will allow you to collect the data and analyze it. By using this data to set up the benchmarks, you can ensure that your plans are focused in their approach. Some of the most important metrics in this regard are unique visitors, conversion rate and average eyeball numbers.

How to offer a seamless checkout while helping to prevent revenue loss

How to offer a seamless checkout while helping to prevent revenue loss

As an e-commerce store owner, your main objective is to increase revenue in a highly competitive business environment. To do this, you have to deliver a seamless shopping experience devoid of any hiccups. On the surface, it looks like an easy feat to achieve but in reality, providing a seamless user experience is the most difficult thing an online store owner has to do. One area of focus when talking about user experience is the checkout process. While you would like to provide a seamless checkout process, there are security concerns and PCI compliance standards to worry about and finding a balance is not easy.

This article addresses how you can provide a seamless checkout process without exposing your business and the customers to security risks such as fraud. Keep reading.

The risks involved in e-commerce checkout process

Many online businesses have sunk under the weight of security lapses. While the internet has come as a godsend for sellers and consumers, the inherent security risks in data handling pose a big hurdle.  As an online business owner, you must appreciate the magnitude of responsibility on your hands once you start to take payments online.

It is a big convenience to both the customer and the retailer but there are risks of data loss, which can lead to fraud. While your initial concern is cart abandonment, you should not forget the consequences of lax security measures on your e-commerce store.

Stripping down their checkout to the bare essentials might seem like a good idea in providing a seamless checkout process but in doing so, you will expose both your business and the customers to fraud. Worse still, your brand can lose credibility in case of data breaches and it will take a lot of marketing to get back on your feet. In essence, you have to find a balance between providing a seamless checkout process and security checks.

In summary, your business risks losing revenue by relaxing the checkout process in the following ways:

  1. Fraud: Any business that loses customer data during checkout will have to refund the amounts lost. With the increasing cases of online fraud, you need to avoid chargeback claims at all costs because they can drain your revenue. You need to implement effective security systems without complicating the checkout process.
  2. Interchange costs: If you don’t provide billing address information, your business risks an interchange downgrade and associated increase in costs.
  3. Hard declines and soft declines: Hard declines are permanent while soft declines arise when the card-issuing bank can’t complete a transaction. Both types of declines lead to revenue loss and you need a payment solutions company that can advise you on how to minimize these.

Balancing seamless checkout and preventing revenue loss

The objective of your online business is to make money and to do this; you have to seal all avenues of revenue loss. If you are in the process of implementing a seamless payment system, you should also have revenue loss at the back of your mind. To find a balance, consider the following:

  1. Implement basic fraud tools: By working with your payment solutions provider, you should enable the best fraud tools subject to your security risk. Enabling these tools guarantees that you don’t expose your business and customers to fraud and at the same time, you provide a seamless shopping experience. Anti-fraud security such as AVS and CVV lower the risk of fraud.
  2. Request AVS and CVV authentication: To avoid soft declines, ask for AVS and CVV authentication for your U.S customers at least on the first transfer for each customer.
  3. Implement 3D secure system: For customers outside the U.S (Europe or in the Asia Pacific region), you should implement the 3D secure system to deal with soft declines. This system also helps solve the problem of chargebacks. This security system shifts chargeback liability to the card-issuing bank.

If you run an online store, you need to appreciate the importance of providing a seamless checkout process. It is the only way to reduce cart abandonment rates, grow revenue and build customer loyalty. However, there is also the risk of losing revenue through fraud, declines, and interchange costs. For this reason, you should find a balance between a seamless checkout and effective security during checkout. Go ahead and identify the best payment solutions provider to implement a seamless and secure checkout process.

6 Tips to optimize your store for the holidays

6 Tips to optimize your store for the holidays

There’s no denying that the holiday season drives most sales for all types of businesses. In 2017, U.S holiday sales reached $106.1 billion a 12% increase from the same season in 2016. In 2018, projected sales are $123.4 billion, which is a 15% increase in growth from 2017.  If you haven’t started preparing your website for the 2018 holidays, you need to wake up and smell the coffee. According to the National Retail Foundation, 20-40% of yearly sales for SMEs take place during the last two months of the year. To make the most out of the holiday season, you have to optimize your online store to deliver what the consumers want, handle the increased traffic, provide a seamless user experience, and retain these customers.

This article explores some of the methods you can use to optimize your e-commerce store for the holiday season before it’s too late. Read on.

  1. Carry out an analysis and learn from it

If your store was still running last year, you need to have a look at the numbers before making any plans. It is important to use hard data for decision making in the online business environment as this gives you an edge over your competition.

Look at the successes and failures of your previous year’s holiday campaign, days when sales peaked, slow sales days, best traffic days, best conversion days, total revenues against projections, keyword optimization results, competitor analysis among other things. From this data, you can set out plans for the holiday season.

  1. Optimize your store hosting plan

Your online store is only as good as the hosting environment. Many online businesses fail because they use the wrong hosting plans. If you don’t choose a good and reliable host, you will experience downtime during the holiday season, which will lead to loss of business. Make sure you choose a hosting package that can handle increased traffic, offer 24/7 technical support, and flexibility to suit your store’s changing needs.

If need be, you can change your hosting provider to ensure you get dedicated hosting environment, CDN for faster loading, SSL, and increased bandwidth capacity.

  1. Speed up your online site

One thing that all shoppers hate is a delay when looking for products and during checkout. During the holiday season, you expect traffic to bombard your store and the only way to avoid high bounce rates is by delivering excellent load time.

Online shoppers want everything fast and research shows a 1-second delay in loading a page can lead to a 7% reduction in conversion. Evaluate your site speeds using online tools such as Google’s Page Speed Insights tool, compress, and optimize images and carry out other recommendations given by the speed check tools.

  1. Optimize the checkout process

It is one thing to take payments online and something totally different to do it right. You see, many shoppers will abandon their carts if they can’t find their preferred payment method. As such, provide alternative payment methods in addition to traditional ones and make sure the checkout process is smooth and convenient.

Look for the cheapest online payment gateway, which allows multiple secure payment methods as this will not only save you money but also help with customer acquisition and customer retention during the holiday season.

  1. Optimize your store’s database

Over the last one year, your website’s database has grown and you have a lot of unnecessary stuff, which could be affecting optimal performance. There are multiple tools you can choose for a quick database cleanup and before the holiday season, you should use them. Database cleanup speeds up your website and improves overall performance.

  1. Leverage user testing

If you want to understand how customers feel when visiting your store, it is time to dive into user testing. You need to get into the mindset of your target customer and explore your online store through the purchase funnel, check the ease of account creation, check the availability of coupons and discounts, page functionality, password recovery process, and everything else on your website. If you notice any problems, fix them instantly as you prepare for the holiday season.

Preparations for the holiday season must start early. Every year, shoppers start doing their shopping earlier and as an online store owner, you have to optimize your store. There is a lot of money to be made during this holiday season but this is only possible if your e-commerce store can handle the traffic and deliver an excellent user experience.