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Top Ways to Deal With Unpleasant Customers

Tag: online business

PayTabs

Top Ways to Deal With Unpleasant Customers

During your daily operations, you are bound to come across angry and upset customers. Many times, such anger is justified while other times the real reason behind their irritation is not related to your business. However, in both cases, you need to find ways to calm such clients and win their trust back again. Here are some top tips to deal with such clients and ensure that they not only stick with your business but also bring more revenue to you.

Keep Calm: no matter how worked up or rude your customer is, the foremost rule is that you retain your cool. If a person is verbally abusive then take a deep breath and listen to their problem. This approach will allow you to analyze the problem in a rational manner. If you immediately jump the gun and respond to the client in a reciprocating manner, then the issue is bound to get out of hand. If you are interacting with the person in an electronic manner, then re-read your response multiple times before hitting the send button. This stance will let you re-assess and remain calm. However, keep in mind that you are also responsible for your own safety, so if there is any threat of physical harm then report to the appropriate authorities as per your organizational policies.

Listen & Apologize: even if the customer is angry and rude, they still deserve your proper attention. Listen to them carefully when they state their problem. If you have any doubts or concerns then ask appropriate questions. It is also important that you let the customer vent out. Do not interrupt while they are speaking and let them finish before you offer a solution. This approach builds trust and confidence. It also lets the client know that you are genuinely interested in solving their problem. Whether the problem was on your end or the customer’s issue was not genuine, even then offer a sincere apology. However, in the latter case, you may explain the situation to ensure that the client gets the true picture.

Act Fast: once you are done listening to your irate customers, it is important that you take immediate steps to resolve the issue. If the issue lies within your jurisdiction then resolve the issue as soon as possible. In other cases, escalate it to appropriate persons. You should also ensure that you properly communicate all the steps taken to resolve the issue to your client. This will make your client feel valued. During the process, keep the communication channels open with the client so that they are aware of latest developments. It will also satisfy your customer that their grievances are being addressed in a proper manner.

Remain Firm: as important as it is to be courteous to your client, it is equally important to hold your ground too. Being polite does not imply that you have to concede to each and every whim of your customer. If there are any issues which are either the clients’ fault or some other party’s responsibility then explain this situation in a calm manner to the customer. If the customer is making any unreasonable demand then explain organizational policies to them. However, in all the cases, it is important that your business does not suffer on account of client side problems.

Solve the Problem: it is important that you follow up appropriately that the problem is being resolved in a time-bound manner. Also keep the client updated about the steps taken and listen to their feedback. If a client has some specific concerns then ensure that such issues are explicitly dealt with during the resolution process. However, if the clients’ demands are unjustified that clearly communicate such issues to your customer. In such cases, mutual negotiations may be undertaken to reach a solution which is acceptable to all the parties. Once the issue has been resolved, ask your client for feedback to ensure that the things are settled in a complete manner.

Businesses are now required to provide the highest level of customer satisfaction. In many cases, this may become an odious task. However, with above guidelines you can ensure that your clients are always happy and satisfied.

A Beginner’s Guide to Facebook Dynamic Ads for eCommerce

A Beginner’s Guide to Facebook Dynamic Product Ads for eCommerce

Online advertising is a highly vibrant concept and is constantly undergoing drastic changes. It is highly challenging to draw customers’ attention and then to keep them engaged. Facebook dynamic ads are one of the most powerful marketing tools available today. Despite their unique features, these ads are not difficult to master. So here are some of the tips to get you started with Facebook dynamic ads.

What are Facebook Dynamic Product Ads?

Facebook is constantly innovating when it comes to product ads on its pages. The social media site has a well diversified product portfolio which contains different types of ad formats to suit different requirements. Its latest offering is dynamic product ads which are highly amenable to personalization, making them more effective. As per the definition given by Facebook itself, dynamic ads eliminate the need to create individual ads for different products. Instead, you are just required to provide a template and the data and images from your feed are automatically incorporated.

How to Set it Up?

Dynamic ads are highly impressive but fortunately, the task of setting them up is not that daunting. With a couple of directives, you can easily install your own dynamic ad mechanism. However, before you embark upon this journey, you need to make sure you have your basics down i.e. you already have a Facebook Page, a Facebook ad account and a Business Manager account.

Install Facebook Pixel: Before getting started with dynamic ads, you have to make sure that you have properly installed Facebook Pixel, which is a small code which is required to be embedded in the website. Alternatively, you can opt for installing Facebook SDK, which is highly useful for tracking the performance of the ads and providing analytics. However, if you are using any compatible eCommerce platform such as BigCommerce or Shopify, then you are not required to alter your code for creating Facebook Pixel. Instead, you can simply use a third party module to install Pixel.

Designing Product Catalog: For running dynamic Facebook ads, you are required to prepare a detailed product portfolio. This portfolio should contain vital information such as item description, pricing and pictures. A well-designed catalog is highly important as it acts as a repository of the product information. Your data feed should contain all the information which you want to be included in the ads. You can also create multiple data feeds.

Create Product Sets: For making dynamic ads more productive, you can go for creating product sets. This exercise is useful ensuring that your dynamic ads are more targeted and result in better cross sells and up sells. You can use different criterions such as availability, category, brand or product type. The ideal way is to create sets with broad themes as very narrowly defined parameters may lead to sparse products in each category. Facebook dynamic ads allow up to 5 custom columns for adding more data.

Define Target Market: Now is the time to identify the market segments you are looking to capture with your dynamic ads. The retargeting option allows you to focus on a range of visitors such as people who added items to cart but did not actually purchase them. You can also cater to specific customers to up sell or cross sell your products. Another interesting option is to go for custom combination where you can create your own filters to better meet your business’s requirements. You can also choose to broaden your horizons and go for broad audience targeting by opening up your products to newer market segments.

Create an Ad Template: Now comes the final stage of creating the ad template. For this purpose, you need to head to the Ads Manager option and click on Create and choose Catalog Sales. The process designed by Facebook for creating an ad template is highly intuitive. You can use your product catalog for populating various fields. There is also the provision of using dynamic placeholders to let you control the content.

Once your dynamic ad is live, it is important to keep track of its performance. You can accordingly change various parameters of ads to make them more suitable for your business and business objectives.

What are the benefits of working with a payment processor?

What are the benefits of working with a payment processor?

Reliable and foolproof payment processing is of utmost importance for any online business. While an online business can choose to have its own payment processing system installed, it is generally advisable to collaborate with a specialized payment processing service providers. Such collaboration brings several benefits such as dedicated services and access to latest technologies. So here are some of the pointers to let you decide whether you should go on your own or should work with a payment processor.

What is Payment Gateway or Processor?

First off, you need to be clear about the comprehensive definition of payment gateway or payment processor. These are the service providers which enable businesses and organizations to process online transactions made through debit or credit cards. Payment processors are able to support the payments made using website or apps. While choosing a pp service provider, you should ensure that they accept wide range of cards to let you expand your business without any hassle.

Payment processors may provide additional services such as carrying out validity checks and encryption of transaction details. These service providers may further ensure that the payments are sent to the correction destination and the responses are appropriately decrypted.

Why Work with a Payment Processor

Security: Since online payments require transfer of highly sensitive data, it is important that the security of such data is ensured. In the absence of any such securities, the clients may not be willing to share their details, leading to revenue loss for the business. Payment processors are dedicated service providers and hence invest in providing state of the art technological solutions to ensure the safety and security of the data. Overall, collaborating with payment processors can help you make your business more user friendly and secure.

Wider Payment Options: with the help of a pp, you can offer larger number of payment options to your customer, which will then lead to higher potential revenue for your business. Typically, payment processors support payments made through online banking, debit cards and credit cards. They may also extend their services to the use of online wallets. Through this service, a business may design a payment mix to ensure that it is able to provide different options to its clients. A business can widen its customer base by letting the clients make the payments the way they are most comfortable.

Flexibility: Collaborating with a pp lets you scale your business in an efficient manner. As payment options are changing rapidly, it is important that your business is able to change itself accordingly. Dedicated payment processors are in a position to provide latest services and technologies to aid the process of online payment.  With the help of these service providers, a business can offer cutting-edge payment solutions to its clients without incurring formidable transformation costs. While some processors may be directed towards certain specific business forms such as startups, still they are able to grow their services in a prompt manner.

Payment System Integration: Business organizations employ a large number of systems for their smooth operations. It is important that these systems are properly aggregated to ensure that there is smooth flow of information throughout the organization. Similar is the case of a payment system where it is optimal to integrate with other systems running in the organization. Payment processors offer integration services so that their clients are able to draw synergies in their operations and are able to economize.

Better Analytics: Working with a pp offers a business access to larger amount of data, which in turn helps in better analysis. Such collaborations are highly conducive for analytics purposes. Payment processors also tend to provide state of the art tools designed for analytics. With the help of these tools, businesses can analyze big data and determine trends to better forecast the future. Such analytics are helpful in several ways including for the purpose of planning and controlling. Analytics also aid the process of innovation by providing useful information.

Overall, it can be concluded that working with a pp is an ideal option for small and medium scale businesses. Large business may have enough internal resources to set up their own online payment system, however, even such businesses may be better served with collaboration.

PayTabs Collaborates with UrbanPiper for seamless online restaurant operations

PayTabs Collaborates with UrbanPiper for seamless online restaurant operations

PayTabs is a leading payment processing company in the Gulf region. The service provider constantly endeavors to fortify its service suite to provide best in class solutions to its clients. Its collaboration with Bangalore-based UrbanPiper is another step in this direction.

The Tie-up

The tie-up between PayTabs and UrbanPiper aims to help clients automate the online operations of their restaurant. Through this collaboration, PayTabs will empower online restaurants to facilitate seamless payments from customers. The partnership will ensure that casual restaurants, cafes, fast food outlets and fine dining restaurants are able to unlock their full potential by making their menus and services available for online ordering and payment. The tools provided by UrbanPiper and PayTabs will ensure that restaurants will be able to benefit from safe and secure payments, track payment history and enable the convenience of multiple alternative methods for customers.

About Urban Piper

The features provided by UrbanPiper ensure that you diversify your business using different aggregators but maintain proper control over them from one location. Another unique feature of UrbanPiper is its centralized catalogue management service. With this feature, you can avoid the hassle of visiting each partner portal for updating your stock and offerings. The integration layer provided by UrbanPiper ensures that you can carry out this task with just one click. The service suite also offers Introspect which is a data analytics tool. This feature is designed to let users carry out their reconciliation in an easy and efficient manner. The centralized tool ensures that you get a comprehensive view of your entire online business, thus achieving the efficiency and speed you need.

If your restaurant business is in upswing and you feel the need to run your own portal then UrbanPiper comes to your rescue. The service suite allows you to set up your own shop easily and you are not required to have any coding expertise for this purpose. With the help of this tool, your customers can place direct orders using your website or app, without requiring the assistance of any third party. There are also many ERP solutions integrated in the suite to let you run your business seamlessly.

Urban Piper can help in increasing the reach of your restaurant business. It has over 7,500 active locations in India and the Middle East. Some of the top brands associated with UrbanPiper are Papa Murphy, McDonalds, Tablez and Americana. Its HUB tool lets the businesses collaborate with their aggregators in a smooth manner. Whether you are working with Zomato or with Swiggy or any other 3rd party channel, you can integrate them in your restaurant Point of Sales system with the help of UrbanPiper tools. It can help you economize as your employees now are not required to manage multiple systems.

UrbanPiper offers an efficient operating system which ensures that you do not miss any order or manual pushing. This system can also help you in efficiently handling multiple tabs. You can also improve your efficiency by broadcasting timely updates. The inventory control feature of the suite allows you to improve your operations by minimizing the possibility of cancellations by better managing the inventory.

The use of UrbanPiper lets you enhance customer value by better managing your menu. You can publish different categories in your menu to make it more user friendly. Further, you can also add taxes, items and charges separately so that your customers can exactly know what they are going to pay. The service suite also lets you carry out quick deployment as UrbanPiper has exclusive tie-ups with several top aggregators such as UberEats, Foodpanda and Swiggy. The suite provides regular updates about new features added to the system so that your business can use these services in a timely manner.

Apart from these features, UrbanPiper also has a robust infrastructure. The service provides 99.95% uptime, so that your business remains online and does not suffer outages. Even in the case of very rare outage, UrbanPiper ensures that you are constantly informed about the progress with regard to the recovery.

About PayTabs

PayTabs is an award-winning, B2B payments solution provider. Having processed the first live payment gateway transaction in June 2014, today the company processes transactions in 168 currencies, safely and securely. Using a tool known as API plugins, PayTabs facilitates seamless integration for merchants across 49 industries to ‘plug and play’ features on to their websites. PayTabs prides itself on offering electronic invoicing services for entrepreneurs and businesses enabling them to save time and enjoy added convenience with paperless invoicing. PayTabs’ vision is to be global in outlook but next door in service, whereby payment products can be customized via different business models to suit start-ups, small and medium organizations, and enterprise needs. PayTabs has dedicated offices in the GCC, especially the UAE & Saudi Arabia and presence in many other locales including Egypt, India & the Philippines.

How to Build your Online Store

How to Build your Online Store

Opening an online store is now easier than ever. With new technologies and user friendly interfaces, the process of designing an e-commerce business has become simpler, faster and more efficient. However, it is highly important to plan properly to ensure that your online business and website meets your requirements. Also, the online store should be designed in a modular fashion so that it is economical and convenient to make any changes afterwards. So, here are some steps you can undertake to build your own online store.

Pick a Domain Name: While it has become a lot simpler to design an online store these days, it is still important to ensure that you have all the required elements in place. First off, you need to decide on a domain name. The domain name will be how your online store will be known. It is recommended that your domain name is able to convey the crux of your business. There are several guidelines which you may follow to select a suitable domain name. Such a name should be easy to remember too. Additionally, it should also be available to be registered.

Get Web Hosting Account: Once you have decided on a domain name and have ascertained its availability, the next step is to acquire a web hosting account. There are several services available which offer online store building kits. These packages not only include website building tools but also hosting facilities. These new services are convenient to use as these eliminate the need to be proficient in coding for creating a website. With their pre-designed templates, the user can create a basic website in a matter of few hours. These services offer additional features which may be added on the basis of your requirements.

Focus on Search Engine Optimization: Once you have created your online presence and have decided upon the target market to focus on, it is time to ensure that the people are able to locate your business out of the plethora of similar online ventures. A large number of people reach websites through search engines, and therefore, it is important to customize your online business to make it appear prominently in search results. For this purpose, you can prepare a list of relevant keywords and ensure that your website has those keywords interspersed throughout the content. It is also advisable to keep modifying the content to meet the requirements of changing algorithms as the search engines may keep changing their parameters for ranking.

Pick Online Marketing Strategy: Like an offline business, online businesses also thrive with appropriate marketing strategies. For online marketing, there are several tools available such as newsletters, search engine marketing and Pay Per Click, for promoting your business. Further, the use of social media can also help you in augmenting your position in the market. It is important that an optimal mix of these tools is used. Some of the most important online marketing tools you can use are Google Adwords and Social Media Ads. Both of these are paid mediums and have their distinct characteristics. These methods may be used in conjunction with free or low cost methods such as Instagram pages and Twitter, enhancing the overall effectiveness of your online marketing campaign.

Use Enhancement Tools: Your task does not end with the launch of your online business, as you have to keep your online store and its contents constantly evolving to remain relevant. The use of plugins is highly recommended to ensure that your website is ranked high in the search results. These plugins are also helpful in giving a customized touch to your business. These plugins may be a part of website building packages you may have used, while other plugins such as the ones provided by Google Chrome can be used by anyone.

Set up Analytics: it is extremely important that you are able to measure the results of your online business promotion strategies. Setting up analytical tools will allow you to collect the data and analyze it. By using this data to set up the benchmarks, you can ensure that your plans are focused in their approach. Some of the most important metrics in this regard are unique visitors, conversion rate and average eyeball numbers.