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How to setup your e-commerce store using Payshop

Tag: ecommerse solutions

How to setup your e-commerce store using Payshop

How to setup your e-commerce store using Payshop

We are all aware that e-stores are more than just an add-on in today’s world. They are now a necessity. E-stores are fast becoming the preferred choice for buyers to make purchases. With their online presence, e-stores are easily searchable through most search engines, thus enabling the retailer to reach a wider customer base.

Here we present to you Payshop, a single-stop resource for all your e-retailing needs. Payshop gives you access to a multitude of templates, effective SEO tools, and everything else you need to run your e-commerce store.

While brick and mortar stores have limitations when it comes to timing, e-stores are available all the time. So buyers can make purchases at their leisure. Additionally, the detailed descriptions provided on e-stores make it easier for buyers to make purchase decisions quickly, while online payment platforms make the transactions much simpler.

Payshop, through Expandcart software, provides you with a volley of highly responsive and beautifully designed templates to start up an online store. Another one, Xcart software, is a type of PCI-DSS compliant software that gives you the freedom to operate flawlessly on your personal server. Xcart helps your e-store integrate seamlessly with the most popular payment gateways.

So, if you are a retailer without an e-store, Payshop can help you create one with ease.

Find templates

A good e-store requires a good template. The very first thing that a prospective buyer notices is how your e-store makes them feel. A template can tell a lot about a business and can help build trust and confidence in buyers. At Payshop, you are able to find pre-designed templates for your web-store. You can find the template that is the best possible fit for your business without the hassle of having someone create a template for you. The choices are all laid out, all you need to do is pick one and it’s yours.

SEO tools

It is common knowledge now that search engine optimization is vital for the growth of a business with an online presence. Where your store appears on a search engine, has a huge role to play in its growth and expansion. Payshop provides you with a myriad of SEO solutions to fit your business needs. Using these simple tools and effective strategies, you can help your business grow by leaps and bounds.

One-time licensing fee

Most e-commerce providers, which are supposedly ‘free’, charge you heavy hidden fees when it comes to transactions or a monthly subscription. With Payshop, you needn’t worry about being duped. Payshop charges you a one-time licensing fee with no hidden costs which will sneak up on you in the future. It’s a one-time investment for a lifetime of worry-free e-retailing.

Social media and marketing campaigns

In order to enable any e-store to be heard over the cacophony of loud online retailers trying to sell their wares, it is vital to create unique and strategic marketing and social media campaigns. Marketing for an e-retailing site must be aggressive if you are aiming to outrun the competition.

A business must aim to not only make its campaigns unique but also to be able to touch an emotional chord with its buyers. Payshop gives you the ability to design and run social media and marketing campaigns that will make the presence of your e-store known by the world.

Set up your e-shop with Payshop

People want to be able to do things quickly and with ease. E-retailing is now the major choice of buyers for making any kind of purchase. For the growth and survival of your business, creating and maintaining an e-store is a necessity. E-retailing enables you not only to maintain your older client base but also to grow and expand, and reach out to a whole new section of people. It allows your business to reach places way beyond what you could have ever imagined.

An online business needs to have an online payment gateway to operate. Payshop supports seamless integration of a payment gateway into your e-store. By creating an e-store using Payshop, you will be able to reach out to a worldwide audience.

5 biggest hurdles in eCommerce and their solutions

5 biggest hurdles in eCommerce and their solutionsAccording to eMarketer, global B2C eCommerce is set to hit 2.3 trillion by 2018. It has made it easier for sellers anywhere in the world to sell their wares and get a fair chance to compete with the biggies in the business. It is fairly easy to set up an eCommerce website with little or no coding knowledge. Some even set up their website before they procure products to sell.

While selling within the city, state or country is common for eCommerce platforms, the true game of harnessing its power lies in catering to an international audience. In reality, your website can be accessed by anyone anywhere around the world. Shouldn’t you be able to sell to them too? From language barriers to tech issues, to fulfillment, there are quite a few things that are acting as hindrances preventing businesses from going global.

Here is a look at the top 5 reasons plaguing the eCommerce industry and solutions you can use to overcome these for your own business.

1. Speaking your customer’s language

Did you know that 60% of global consumers spend time on sites of their own native language than they do on English sites? If the site isn’t available in the local version, they might just boycott the site altogether. Language has a big implication for eCommerce websites. Not only do you need to provide an option for customers to view your site in local language, you need to run a site wide check to see none of your products or services have an offensive meaning in the local language.

Solution: Translation softwares are easily available in the market. Get your developer to embed that into your website so that the content can get easily viewed in the preferred regional language. What’s more important is that you hire a local language expert to run a content audit on the website to ensure things mean what they should and there isn’t any important message lost in translation. Nothing, however, beats humans doing the translation.

2. Tech infrastructure:

Does going international mean that you’ll need local hosting to speed things up? Having local servers for load balancing can tip the costs quite high and isn’t sometimes possible due to infrastructure limitations. Some markets require that you use Content Delivery Networks (CDNs) and geo-based load balancing servers to improve domestic site speed and reliability. So what’s the right solution?

Solution: The best solution will come from hiring a reliable turn-key vendor who provides dedicated IT resources and geo-load balancing as per what the situation demands. A client request from a particular geography can be directed either to a service node that is geographically closest to the client or to a node that has the most capacity. This allows us to optimize performance proactively.

3. Logistics and Fulfillment:

You may be all ready to ship your order overseas and even have potential clients waiting on you. In fact, according to a provider of international dispatch services, companies that ship overseas can increase their revenue by an average of 17% Fulfillment agencies are available too, more easily than before. Then what’s stopping companies from shipping internationally? A lot of times local government regulations are a problem. While some items are prohibited others need to abide by local expert laws. It is difficult for a company to keep track of each item for each country.

Solution: First, you’ll have to do the difficult task of picking out risky items and keep them out of being available in all countries. Second, you’ll have to choose the right fulfillment partner who is aware of local regulations and can even guide you to ensure you don’t violate any terms.

4. Local customer support:

So you have built a website in the local language for more sales. But is that enough? What happens when your customer reaches out to you via email or the ‘Contact us’ form on your website with a query or concern or help? Most of the time, websites are not equipped to handle this even though they have taken the effort to translate the content of the website into the local language. Most of the times, customers get back an auto-generated response, which of course does not make them happy. The risk here: Lose a hot lead or a loyal customer.

Solution: Start by having a vetted FAQ page in local language which is as detailed as possible to handle customer questions. Next, you’ll need to provide a local phone number where customers can reach you with local voice support. You’ll also need a real person replying to emails in real time.  These are people who are paying you money. So it’s best you don’t lose out because you fail to understand them clearly.

5. Preferred payment methods:

When eCommerce first launched in India, many people were apprehensive about shopping online because they didn’t think of credit cards as a secure way to transact online. Besides, digital penetration was low and not everyone had a credit card.

Solution: Though Cash on Delivery option was present earlier, it was popularized by Flipkart and soon other major eCommerce players followed suit tipping the entire eCommerce game in India. Five years after Flipkart launched this payment option, it contributed to 80% of its sales. It is important for eCommerce companies to understand nuances of the local market and provide payment options preferable to locals.

 Take away

International expansion is bound to bring whole new opportunities to eCommerce players by tapping new grounds for their products. With the right local partners who have understanding of local culture, politics, and customer expectations, it’ll be a sure shot way to build a global brand.