Over the last few years, online retail sales have continued growing at an incredible rate proving that this is not a fad. According to projections, online retail sales will reach 8.8% of total retail spending in 2018. According to TechCrunch, 79% of U.S consumers now shop online which highlights the huge opportunities in the e-commerce industry. If your business is not already online, it is time to make the big move. However, you should expect stiff competition as more online businesses set up shop and target the same market. To survive in this volatile business landscape, you need smart strategies to attract new customers to your ecommerce website.
This guide explores the best approaches for customer acquisition in the online ecosystem such as secure online payment systems, SEO, call-to-action (CTA), social media, and leveraging visual content, among others. Keep reading to learn more.
- Social Media Buttons
Most internet users converge on social media. If you want to attract new customers, you should target social media users by including social media buttons on your content. However great the content on your e-commerce website is, you will not attract new customers if your existing ones don’t share. If you have an amazing holiday offer on your products, make sure the content is easy to share on social media. Sharing content on social media not only drives traffic to your e-commerce business but also increases brand visibility.
- Provide Flexible Payment Options
User experience is one of the biggest aspects of successful online marketing. If you want to attract new customers, you must offer an excellent user experience. One way of doing this is through flexible online payments. You should integrate the best payment gateway on your site to start accepting payments without much hassle.
- Focus on Search Engine Optimization (SEO)
The competition in the internet market is stiff and to get an edge over the competition, your website must rank high on search engine result pages (SERPs) for your target keywords. You have to implement a smart search engine optimization (SEO) campaign for better ranking as this not only increases visibility but also builds the credibility of your online store and drives traffic to your site.
- Buy Pay-Per-Click Advertising (PPC)
PPC is a premier online marketing tool to attract new customers. It is easy to target potential customers who are more likely to shop from your store. PPC campaigns have high ROI and you can use credible PPC platforms including Google, Bing and Facebook for targeted marketing with good results.
- Invest in a Professional Web Design
Many online businesses fail because they don’t make a good first impression. Web design is an essential part of any SEO campaign and it helps attract new customers. By investing in responsive web design (RWD), your target customers can reach you on any device. Good web design also reduces churn rates and increases conversion rates.
- Use a Powerful Call To Action (CTA)
On each page of your e-commerce website, you should have a call to action (CTA) which directs visitors as to what to do. A good CTA is short and concise and should lead to higher conversion rates. The idea is to convert a website visitor into a buyer and avoid high churn rates.
- Leverage the Power of Visuals
Visual content is the future of business marketing and internet users love it. If you want to attract new customers to your website, you have to invest in high-quality videos, images and animations with informative content, for your marketing campaigns. Videos and images have a high ROI and internet users share them rapidly. You will not only enjoy higher conversion rates but also create brand awareness when you invest in the best visuals.
- Invest in Fresh and Relevant Content
Internet users are highly conscious of what they need. They are always on the lookout for something that adds value to their lives and they want it instantly. If you can’t captivate your target customers with good content, they will quickly look for an alternative. For this reason, you should invest in fresh, relevant and interesting content.
These are only a few of the techniques you can use to attract new customers to your e-commerce website. You should also invest in creative marketing such as competitions, keep your website updated, and use referrals and membership programs, among other techniques. The ultimate goal is to grow your e-commerce business’s customer and get the best ROI out of the methods you use.