How to Win More Loyal Customers with Email and Mailbot

Tag: campaign


Email marketing is widely used by the businesses to increase their market reach. This method is considered to be highly efficient and effective as per prospect cost is amongst the lowest of all the methods available. However, the impact of email marketing campaign is dependent on the way it is carried out. Many businesses may lack the technical knowledge or the resources required for running an effectual email marketing blitz, but here are some of the tips which may help you in overcoming these shortcomings.

Engage Customers: email campaigns may be used for engaging customers in a meaningful manner. For this purpose, you should design upbeat introductory emails so as to create positive impression of your business. The tone of this email should be inviting in nature in order to induce the receiver to visit your website and browse its content. Before you start paying attention to the email body, you should ensure that even subject line is personalized. Such personalization should then be carried out through the entire email. You can also add a list of recommended products in your email. This step will make customers feel more invited to engage with you. However, you should note that such emails do not become too narrowly focused. While it is important to personalize the content, still an effort should be made so that the customer gets to know the entire range of your offerings.

Address Cart Abandonment: while you may be successful at bringing clients to your website, you still may face other issues such as idle browsers and cart abandonment. Idle browsing occurs when a visitor comes to your website but leaves without purchasing any goods. Cart abandonment is the next stage of this issue, where person visiting the website browse the goods, adds a few to their cart but eventually do not purchase them. You can use emails for addressing this issue. For bringing them back and to make them actually complete the purchase process, your email should contain the images and description of the goods they searched for on your website. This step will remind them of the goods they might be interested in but may have forgotten. This way you can not only increase your website traffic but also conversion rate.

Respect Privacy: an effective email campaign is designed to engage customers and for this purpose it may use the data related to such clients. One of the most prominent example in this regard is the incorporation of shopping history in emails. While such incorporation helps in reigniting the customer’s interest in your products, it may also seem like invasion of privacy, if it is not done in the right manner. You should ensure that your email campaign uses only that type of data which is largely non-sensitive in nature. You should avoid using personal details of the client in your emails.

Use MailBots: email campaigns are not one off in nature and need to be carried out in a planned and consistent manner. However, the task may become tedious if you have to implement the entire process manually. In these cases, you can take help of automation processes such as employing mailbots. Such programs generally come with built in email structures, which may then be customized to meet your business’s requirements. You can use such bots for sending all kind of emails, ranging from re-engagement campaigns to introduction mails. These bots are also useful for analytics as you can program them to collect data regarding consumer behavior, inventory level and ordering pattern. You can also create rules for mailbots so that they send out specific emails at specific times, without requiring any further intervention from your side.

Above pointers can help you design an email campaign which yields optimal results. The use of bots for this purpose is highly recommended as it can help you save time, money and other resources. These bots can also help you segregate your entire market using different criterions, helping you create more personalized campaigns for each of these segments. These email campaigns should be able to pique the curiosity and interest of the recipients, ultimately adding to your top line and bottom line.

#Payshout Campaign: An opportunity to extend your reach to your target audience

#Payshout Campaign: An opportunity to extend your reach to your target audience

There is plenty of great content available on the web. But the most visible content is the one that has been promoted intensively on the right platforms at the right time. In today’s world, you must focus on promotions, branding, and marketing to deliver your content to the target audience. This ensures extended reach and higher conversions.

#Payshout is PayTabs’s promotion strategy that facilitates collaboration, focuses on relevant content, ensures maximum outreach, and increases the chances of conversions. Read on to know about the #Payshout campaign.

What is #Payshout?

#Payshout is a marketing campaign initiated by PayTabs, a payment solutions company. The idea is to collaborate with the merchants for a promotional campaign. This is an excellent way to showcase a website, a business, a brand, a product, service, or some particular information to the audience on social media platforms.

The #Payshout campaign is a win-win situation for both PayTabs and the merchants. The collaboration ensures that the social media post reaches to a wider spectrum of audience. The merchant can curate content, upload logo, and add additional information while applying for the #Payshout campaign.

How can you benefit from the #Payshout Campaign?

The generic ways of promoting content, business, and ideas still work but you need to put in extra efforts to grab the attention of the onlookers. As social media usage is on an exponential rise, this is the perfect opportunity to reach your audience. Participating in the #Payshout campaign has following benefits:

Collaboration: You have a certain number of followers on social media platforms. When you post content, your content is delivered to your followers and other social media users (based on your targeting approach). Now when you collaborate with PayTabs by participating in the #Payshout campaign, you can extend your reach to their audience as well. Similarly, PayTabs also gets an opportunity to promote their business.

Enhanced Reach: Using the right set of hashtags, keywords, and visuals, you can showcase customized content to a targeted audience, thereby increasing the chances of capturing potential leads. And since there are various social media platforms like Facebook, Twitter, Instagram, Pinterest, and others, participating in the campaign can be immensely beneficial for both the parties.

Opportunity to Connect: The #Payshout campaign is not just about connecting to customers. The promotional and branding strategy can be applied to capture the attention of other businesses as well. It is possible that these businesses are looking to collaborate with the brands – like yours – offering similar products and services.

How to Use the #Payshout opportunity?

If you are willing to collaborate with the PayTabs payment gateway provider, you can submit content along with some essential information. Follow the given instructions:

  • Create suitable content for the #Payshout campaign. The content can either be a promotional message, an informational message, a greeting, or any other information deemed fit for the social media audience. Along with the content, you can specify hashtags and social media profiles that you want to link.
  • You have to submit a visual depicting the nature of your business. It can either be your brand’s logo, product or service image, or any other type of visual related to your business.
  • When content and visuals are ready, you have to upload them on the PayTabs #Payshout page. Along with this, enter your business’s or website’s name and email address.
  • Before you submit the aforementioned information, you have to grant permission to PayTabs to promote your brand on social media platforms. Once you do so, submit the request for further evaluation by the concerned authorities.
  • Once it is approved, it will go live on social media platforms as a part of the #Payshout campaign.

The Bottom Line

Participating in the campaign can be a game-changing decision for your business. It gives you an opportunity to experiment with a unique way of promoting your brand and reach out to your target audience.

PayTabs Eid Campaign

PayTabs Eid Campaign

PayTabs EID Campaign – The Perfect Platform for Success for Online Merchants

The end of Ramadan is marked by Eid al-Fitr, which is a very significant religious holiday for Muslims all over the world. This is the day when special Eid prayers are offered, Zakat-al-fitr charity is observed, and lovely gifts are exchanged between relatives and friends. So, shopping for oneself and others on this holiest of days is a joyful experience, which PayTabs intends to heighten further with their EID Campaign. And it brings great news for online merchants especially!

What is the campaign all about?

The PayTabs EID campaign is an online campaign that will promote merchants who use PayTabs as their payment gateway. The campaign will be conducted on social media channels to feature both online merchant brands and their products, which will help bring in more buyers and boost these online businesses.

PayTabs believes in empowering small and medium businesses to reach “never before” heights of success. Hence, through this campaign, they wish to encourage customers to shop for EID gifts from those online merchants who use PayTabs. Merchants who offer a wide array of sweets, clothing, electronics and home-ware will be promoted.

Participating merchants include

SouqproS is one of the participating online merchants that offer a wide array of automotive accessories, and electronic items like camera sensors, PlayStation controllers, virtual games, and gaming consoles etc. Prepaid cards for gaming are also offered at various prices by this brand. Shoppers can also pick up fashion items like funky t-shirts. This e-store promises fast delivery and offers different payment options, thanks to its collaboration with PayTabs.

Tee Arabia is another popular online merchant that will be participating in this EID Campaign. It offers customized t-shirts, hoodies and sweaters, with your favorite colors and prints. From floral to vintage to quirky prints, you can pick from a wide variety of designs. The brand has a Design Lab where you can specify what you need. It also offers free shipping and caters to group orders and school or corporate orders as well. How cool is that?

Nuun is another participating brand that you should consider buying from if you are looking to gift luxurious watches to someone special. These timepieces combine Spanish charm and Arabian culture and are affordable yet stunning. Inspired by the Kingdom of Bahrain, Nuun watches come in 5 elegant designs, feature exotic bezels, and are made of light polycarbonate for daily use. You can wear them to office, parties or even sport events. If you are an online shopper, you should make the most of PayTabs EID Campaign to come across such great brands!

Lalabella  specializes in events, signature floral arrangements and decadent sweet and salty delights. Customers can choose their favorite selection of chocolates or salty treats in one of their ready-to-go trays or towers, especially designed for Eid. Customers can even assemble their own trays, plate, or box with your favorite selection to match their taste. Their floral services include: Hand-tied arrangements, Vase arrangements and Table flower arrangements designed to make your celebration all the more festive.

Where should you shop online from this Eid?

If you are shopping for gifts online this Eid, choose the merchants being promoted by the PayTabs EID Campaign. They offer a wide variety of wonderful products that will make your loved ones feel special. From watches and fashion apparel to virtual games, homeware and cookware, you will be spoilt for choices. Plus, paying for these items will be super easy as PayTabs is the payment gateway for them. It is fast, secure and efficient too. All your card and transaction information will be secure when you pay through PayTabs, which will protect you from online frauds.

PayTabs also offers multiple payment options like Visa, MasterCard, Union Pay, Alipay, Sadad and so on, which makes your shopping experience all the more convenient. You can pay through cards or use online wallets to pay for the items you purchase. So, this EID, do more than just shop for yourself and your family. Encourage small and medium businesses which have great potential through PayTabs, and get hold of all the stylish and useful products you need simultaneously.