How to Monetize Your Talent

Tag: branding

How to Monetize Your Talent

How to Monetize Your Talent

Whether you are a genius in the kitchen, or you can weave magic with your knitting pins, there are always ways to turn your talents into viable business opportunities. Though this is not always easy to do, it becomes all the more challenging if your talent is still hidden and needs to be brought out. So, here are the top tips to help you bring your talent to the fore and enjoy its full potential.

  1. Identify Your Talent: Have you been complimented for your elegant choice in clothing often? Then probably you have a hidden talent for identifying fashion trends and translating them into practical ideas. Even if you lack formal training in fashion, you may have a special knack for cuts, styles, colors and patterns. So, take a close look at yourself and seek out the things you are good at. And while some talents may be a little more difficult to monetize than others, don’t let money be the main criterion for identifying your passion.


  1. Design a Business Plan: You can start with building a business plan which will help you identify your end goal. For example, you will be able to decide whether you want to pursue your hobby as a full-time business or as a part time money generator. It will also let you identify major expenses associated with your potential business and the means to fund them. You can also think about taking the assistance of professionals to ensure that all the rules and regulations are complied with. You can get such advice at the upcoming Uncover Summit, where Aliaa, the PayTabs QA lead, will be speaking on relevant topics.


  1. Think Out of the Box: Monetizing a hobby is a complicated task which requires patience and some innovative thinking. By working in a step by step manner, you will be in a position to draw up a practical and manageable way to execute your vision. By thinking out of the box, you will be able to come up with new ideas to monetize your hobbies. For example, if you are looking to convert your hobby into a business without leaving your current job, you may have to think about alternative ways to manage your time to accommodate new activities.
  1. Create a Brand and Promote: Once you have decided the talent you plan to bank upon and have drawn a business strategy, it is important to create a brand. In today’s highly competitive world, it is important to have unique propositions which will help you in carving a niche for yourself. Come up with a descriptive business name and an attractive logo to help people retain information about your business. Designing a comprehensive marketing plan will also allow you to utilize your resources in the most efficient manner. Further, network as much as you can to create a pipeline of resources and market opportunities.
  1. Be Prepared for Challenges: While turning your hobby into a business may seem like a dream way to earn a living, the truth is somewhat more modest. Before taking a plunge, you need to ensure that you are truly devoted to your craft and that materialistic goals will not negatively impact your passion. The added pressure of generating revenue from a hobby may leave some people frustrated and unmotivated. Also, be prepared for the setbacks in terms of acceptance of your work and reviews.


Overall, you need to start acting like a businessperson to make your talent flourish. This road will not be always smooth, but with determination, planning, and creative thinking, it can take you to a very pleasant destination indeed.

Your brand’s online reputation is at jeopardy! Here are 5 tips on how to safeguard it

Your brand’s online reputation is at jeopardy! Here are 5 tips on how to safeguard it

Reputation is a major component that can drive companies into major profitability or irrecoverable loss. It is highly important your company’s image meets the ideal expectations of the public and the consumers to avoid putting the brand in a vulnerable and controversial position that can put all of your hard work to waste. Not to also mention, retrieving information or opinions about any company is very simple since all it requires is a quick search on Google. Therefore, maintaining a powerful online presence for the brand is essential. Negative reviews or comments can be easily tackled by including content that is easy to share, search and is highly reliable, and that content will have a higher chance of appearing in the first page of the results. Here are 5 essential tips to keep your brand’s online reputation in-check:

  1. Create a company blog

Blogs are good with building relationships with customers instead of just increasing visibility via search engines and driving traffic to the website. It can also give you the opportunity to be placed as an industry leader with quality content.

  1. Keep your company’s website up to date

Having an up-to-date website, and a professionally written bio page not only helps legitimacy and credibility. It creates a strong impression because the company website is the first place people will visit when they research about your business.

  1. Take advantage of online reviews

Consumers find reviews highly reliable, therefore displaying recommendations and opinions on your website is a good method to create a positive expectation for the consumer. It’s important to also make sure you treat customers well online and offline. It will be reflected in the reviews.

  1. Never forget your personal brand:

Personal brand is important to in line with the company brand. This brings more influence and visibility over the search results of the business. There might be cases where your name might be more Googled than your company if it just started. So it’s important to keep in mind you have a positive image and reputation online.

  1. Utilize social media

Social media platforms rank highly in search results, and make great places to push out latest news and content. If your company is doing something interesting, use social media to let customers know about it by sharing recent press releases, or upcoming events and important announcements. It shows that your company is active and relevant.

As important as it is to focus on maintaining a reputable brand reputation online, it is also recommended to maintain certain mannerisms away from the internet such as premium customer treatment, maintaining high-quality standards with merchandise, staff behavior, and contributions to society can help boost your brand’s reputation as a whole. Companies allocate high budgets just for brand reputation and representation, and you can maintain yours without breaking the bank by following these tips! Do you think there are more ideas on how to maintain a positive brand image online? Let us know in the comments below!