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How To Pay Employees In A Small Business With 8 Steps

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How To Pay Employees In A Small Business With 8 Steps
If you’re a new business owner, learning how to pay your employees may seem tricky. After all, you can’t just hand them a wad of cash. You need to document every dollar that passes through your hands to theirs in a legal way.

‍Fortunately, the process isn’t as daunting as it seems.

In this guide, you’ll learn:‍

  • Different types of compensation classifications
  • How to determine how much to pay an employee
  • How to pay an employee in a small business

Different Types of Compensation

There are three primary ways that businesses compensate their employees:

  • Hourly wages
  • Fixed annual salary
  • Commission

Hourly Compensation

Hourly wages are based on an hourly rate. The employee’s pay is determined by how much time they work during a pay period.

For example, you could pay an associate $20 per hour for their work. If they work 80 hours in a pay period, they are owed $1,600.

An hourly wage is ideal for a part-time employee or someone who doesn’t work a consistent schedule, like a restaurant server. Typically, hourly workers are “non-exempt,” which means they qualify for overtime pay.

Salaried Compensation

Salaried employees are paid a fixed annual rate. Each payday they are paid a consistent figure, which is determined by dividing their annual salary by the number of pay periods.

For example, with a $60,000 annual salary and a bi-weekly pay period, an employee will receive $2,307 in pre-tax wages each payday.

Salaries are best for corporate roles in which the employee’s time input is predictable. Salaried employees are typically exempt from receiving overtime pay.

Commission-Based Compensation

You can also pay employees on commission. They would potentially earn a low base rate — which can be hourly or salaried — plus additional pay based on predetermined sales goals.

For example, a salesperson at your company might have a $35,000 base annual salary. On top of that, they also earn a commission based on a percentage of any deals they close.

Commission-based compensation is ideal for sales roles, as it incentivizes employees to meet specific goals.

Refer to the FLSA (Fair Labor Standards Act) to ensure that you are properly compensating your employees while adhering to minimum wage and overtime laws.

How Much to Pay an Employee

How much you should pay your employees depends on what your competitors are paying for similar roles.

Conduct market research to see what other companies in your field and location pay for the role you’re hiring for, or for the type of work you need to be done.

Online tools like PayScale and Salary crowdsource pay rates from around the country.

How to Pay an Employee as a Small Business

To start paying employees, you’ll need to set up a payroll system.

First, let’s uncover what processing payroll involves. Then, we can explore the best payroll options for small business owners.

1. Collect Paperwork from Your Employees

Have new employees and current employees fill out and submit these tax forms:

If you plan on paying your employees via direct deposit, you will need to request their banking information as well.

2. Calculate Pre-Tax Pay

Determine your employees’ gross pay for the pay period:

  • Hourly employees: Multiply their hourly rate by the number of hours they worked during the pay period.
  • Salaried employees: Divide their yearly salary by the number of pay periods in your annual payroll schedule.
  • Commission employees: Determine their hourly or salaried base pay. Then, add their commission earnings for that pay period, based on your company’s commission structure.

3. Determine Tax Withholding

Refer to the paperwork you collected from employees to calculate how much of their earnings you need to withhold for (pre-tax and post-tax):

  • Federal income taxes
  • State income taxes
  • Local taxes
  • FICA (Federal Insurance Contributions Act), which comprises Social Security taxes and Medicare taxes, a.k.a. payroll taxes.
  • Deductions for benefits such as healthcare, retirement savings plans, flexible spending accounts, and commuter benefits

If applicable, you’ll also want to consider the cost of unemployment insurance, including SUTA (State Unemployment Tax Act) and FUTA (Federal Unemployment Tax Act). Typically, this is not deducted from employees but paid on the employer side.

4. How to Pay an Employee: Calculate Net Pay

You’ve determined your employees’ gross pay and how much to withhold from their paycheck in taxes. Calculate their net pay by subtracting the withheld amount from their gross pay.

For example, if an employee’s gross pay for the pay period is $2,500 and $680 needs to be withheld for taxes, the employee receives a payment of $1,820 on payday.

5. Distribute Paychecks to Your Employees

Now it’s time to pay your employees the net pay they are owed. Checks and direct deposits are the most popular ways to pay an employee.

If you use direct deposit, refer to the bank information your employees gave you. Alternatively, you can have your bank or payroll provider cut checks for employees.

6. File Taxes

You are responsible for paying taxes on behalf of your W-2 employees. Take the portion of the employee’s paycheck that has been withheld (determined in step three) and distribute those funds to the proper places. Specifically, file taxes with the IRS, your state’s tax collection agency, and (if applicable) your municipality’s tax collection agency. Note that some taxes are paid only by the employer.

7. Pay Into Benefits

Not all withheld pay will go to the government. Depending on your company, a portion may go toward employee benefits.

This might include contributions toward:

  • Health insurance
  • Retirement
  • Commuter benefits
  • Health savings accounts
  • Flexible spending accounts

If you offer any employee benefits program, make a payment on behalf of your employees into the relevant accounts.

8. Update Payroll Records

You’ll need to keep your payroll records for several years in case of an audit. Keep your payroll register up to date, organized, and accessible. Include information about who got paid, how much they worked, how much they were paid, and what taxes were withheld.

How to Pay an Employee: Best Payroll Solution for Small Businesses

Payroll sounds complicated, doesn’t it? How do small business owners handle it?

Enterprise-level businesses have in-house teams dedicated to paying employees. Small businesses may not be able to afford a payroll specialist or even have enough people on the payroll to warrant the expense.

However, even one-person businesses are responsible for labor law compliance and tax withholding in most cases.

Using payroll software is the best way to pay employees in a small business. It’s cost- and time-effective. In fact, payroll software automates each step of the detailed payroll process we just covered, including distributing payments.

Final Thoughts: How to Pay an Employee in a Small Business

There’s a lot to know when it comes to paying your staff.

First, you must determine how much they’ll make and how you’ll pay them. Then, you have to determine whether your staffs are W-2 employees or 1099 contractors to figure out whether you are responsible for withholding their taxes. Finally, you must run payroll correctly (and on a regular schedule) to make sure everyone is happy on payday.

 

This article was contributed by Maddy Osman and originally posted on Hourly.io

 


-Maddy Osman is an SEO Content Strategist who writes creative and relevant content for businesses.” Please see the attached file for her photo. We would just like to request proper attribution, along with a canonical tag, or a do-follow link redirecting to the original article:
“This article first from hourly.io has been posted with permission.”
“This article first appeared on hourly.io.”

How to Help Kids Take Their First Steps into Ecommerce

Helping your kids get into business is beneficial for various reasons. It not only helps them become productive but also instills important life lessons, a source of income, and encourages creativity. Kids also learn how to manage time and money at a young age. While most business-oriented lessons have been incorporated into childhood education, it requires your kid’s input to put the lessons into practice. That said, consider the following steps to help your kid make their first steps in eCommerce.

Choosing the Right Business Idea

Like physical businesses, explore your kids’ hobbies and interest to help them venture into the right eCommerce business. Therefore, thoroughly brainstorm based on your kids’ interests and passion to ensure that you settle on a fun business idea for your kid. Some of the best possible eCommerce business ideas for your kid include;

  • Selling artwork and crafts.
  • Building wooden birdhouses, flower planters, and bird feeders
  • Designing and assembling jewelry
  • Self-publish novels, poems, and storybooks
  • Teach others crafts by creating online courses
  • Making cookies, cupcakes, and recipe books

Choosing a Platform for the Ecommerce Store

Ecommerce stores require that you find the best platform to host your business. Therefore, when building an online store with your kid, ensure that you choose an affordable, easy-to-use, and safe platform. Some of the key pointers of a good eCommerce platform include;

  • Free to use and expand – you should find ways of cutting on cost when starting the business. Choosing a free platform is a good option, as you will only spend on the domain name and hosting services. The platform should also be scalable if the business picks up quickly.
  • Not limited – ensure that there are no restrictions on what can be sold from the platform.
  • Customizable – the platform should have endless customizing options where you can choose from a large library of extensions. This improves the store’s functionality, design, and marketing.
  • Minimal editing – even if you or your child can design a website, ensure that the platform requires minimal edits. Some of the basic edits required include adding text, photos, videos, and buttons. Similarly, kids with coding interests canlearn to code if they want to advance the functionality and appearance of the eCommerce store. Practicing simple web design languages, such as HTML, PHP, and CSS, can help them edit every store aspect.
  • Complete control – running a website with minimal control is painstaking. Some platforms can easily erode your kids’ hard work and limit their control over several aspects. Therefore, ensure that you can edit and own everything on the website.
  • Good customer support – starting in the eCommerce realm can be challenging. It requires extensive support from various disciplines. Ensure that your platform provider is readily available to answer any concerns.

Setting Up the Business

With a good eCommerce platform, the next step is identifying a potential target market for your kids’ products and services. You can meet prospective customers and share the business idea or sample products. You can also test this using online crowdfunding platforms, such as Kickstarter, to gauge other people’s interest and source for capital for the project.

If the prospective business appeals to a good number, identify the essentials required to make the products or offer the services. For instance, if your kid is into art, he/she will need paint, brushes, and canvas. On the other hand, an enthusiastic baker will need ingredients, a stand mixer, and pans. Note down the costs of the items to determine the full cost of starting the business.

You should also choose a favorable product structure, depending on the nature of the business and your kids’ other engagements. The options include;

  1. Print-on-demand – with this structure, the kid engages a third-party supplier to customize their demands. It suits kids who want to sell their designs but don’t want to be bogged down by the hassle of manufacturing and shipping. Good businesses for this structure include customizing phone cases, puzzles, notebooks, shirts, bags, and more.
  2. Handcrafting – unlike print on demand, kids create the products themselves in this structure. It is a great choice for kids venturing into bath bombs, candles, jewelry, and accessories business. With this structure, your kid should have enough time to fulfill the orders.
  3. Dropshipping – with dropshipping, kids get to sell products on their eCommerce store without being involved with manufacturing, inventory, or shipping.

With a chosen product structure, proceed to build your online store. This involves purchasing a domain name, hosting plan, choosing a payment gateway, designing product pages, and shipping strategy.

Bottom Line

Supporting your kid in their eCommerce journey is a good way of exploring their interests and building lifelong skills while they earn money. With a digital camera, strong internet connection, product materials, and some hours to spare, your kid can earn good money.


-Angela Stone is a writer for The Coder School and graduate of Georgia State University. When she isn’t writing content for us, she’s in the garden with her cats Oreo and Tiger.

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Only the top 1% of golfers play on the professional circuit and earn millions. But if you have a passion for golf, there’s no reason you can’t use it to earn money online and gain financial freedom!
Sharing your love for the sport and your golfing expertise online could be the perfect way to build a successful business.
If you like the idea of using your golfing skills to create a money-making e-commerce store and gain financial freedom, then here are the steps you should take.

Do Your Research

There are a number of niches in the online golf market. However, take some time to do your research and identify which niche you want to go into.

You may want to specialize in golf equipment for left-handed players or women. Maybe you want to focus on apparel, golf gear in general, or discounted equipment. You could also look at creating a specialized market by providing advice on driving, chipping, and putting for beginners.

While you’re doing your research, you’ll also be discovering your target market. This will help you to create a go-to-market strategy that’s effective from the start.

Choosing The Right Platform

Choosing the right platform is critical to the success of your online business. There are a variety of platforms—like Shopify, Etsy, or BigCommerce—and they all offer different benefits, like SEO or multichannel functionality.

Ideally, you want to choose a platform that will help you manage the start-up of your web store and provide customized payment solutions while remaining scalable and flexible.

Make sure that when your e-commerce store’s pages load, it does so quickly. You can also check what the ranking data is on the platforms that you’re looking at, on AHREFS.

This will help you to make an informed decision on which platform would best suit your business needs.

Create Your Online Store

Now you get to have some fun creating your online store. The website needs to be engaging and attractive to potential clients.

Spend time on the “About Us” page and make sure that the potential buyers know exactly what you can offer them. If you have “social proof”, be sure to include that on your website too.

Offer a payment solution that’s user-friendly, so that customers can make their purchases easily. Make sure that your web store is mobile-friendly too, as this will allow your customers to purchase a golf GPS, golf bag, or set of clubs easily on-the-go.

Digital Products

Open up a new avenue to generate revenue by including digital products. You could look at selling tickets to golf tournaments, golf-related books, or offering online golf tips or coaching lessons.

Digital products allow you to create a passive income by essentially selling the same product again and again. All you’d need to do is update your digital products. The best benefit is that there’s no need to store stock or pay for shipping.

Conclusion

Playing professional golf may not be for everyone, but that doesn’t mean you can’t make a living from your love for golf. If you’re looking for financial freedom, a golfing e-commerce store is ideal. There are low start-up costs and the potential to earn passive income by including digital products.

Whatever niche you decide to go into, the work you put into your e-commerce golf store will be worth it when you can earn money from your passion.


-Jordan Fuller is a retired golfer, mentor, coach, and writer. He writes for his own golf site, where he shares some tips and tricks about golf.

The Best Programming Languages for FinTech

As technology continues to advance, financial sectors and fintech are very receptive as they seek to improve service delivery and boost efficiency. With numerous programming languages to choose from, making the right choice for your business can be challenging. While some programming languages are more popular than others, the best language eventually boils down to your business needs.PayTabs

Do remember that every programming language can deliver desired results if you apply it accordingly. With numerous programs and boot camps offering programming training, you can utilize your GI benefits to learn code if you are a retired service member. Here are the best programming languages to consider for fintech.

1. Python

Python is one of the oldest and most popular languages for fintech. The simplicity and flexibility of its syntax make it beginner-friendly as it is easy to learn. Not only does it come with a wide array of libraries, but it is also highly scalable due to its consistency and interactive abilities. Since it allows type checking during code execution, it reduces the time you spend testing code.

You can use Python for web development, data science, machine learning, and artificial intelligence applications. In fintech, it is applicable in risk and trade management, as well as pricing. It is, therefore, ideal for hedge funds, insurance, and investment banks.

2. C++

If you are looking for speed and efficiency, C++ is the perfect fit. It is great for operations that require advanced computations, which makes it ideal for quantitative analysis and finance. C++ is efficient as it allows code reusability. Therefore, you can use it when building complex projects.

The rich library gives you access to all the tools you need for your tasks and operations. Although it allows simultaneous operations fast, C++ is complex. It is, therefore, not ideal for beginners. Since it may also have security issues, it is advisable to use C++ in specific niches.

3. Java

Java Programming language can handle large amounts of data and offers impeccable security, making it ideal for fintech.  The security abilities of Java allow for easy isolation of suspicious code and virtual machines. It is also stable and versatile, meaning it can run on any platform as it works on virtual environments. You can change devices from web to mobile without necessarily having to switch code.

Java programming language is popular with banks as they handle sensitive information that requires highly secure systems. Programmers working on long-term projects can use Java as it also allows you to detect errors during the compilation stage. For big enterprises that want reliable and stable software, Java is the best option.

4. Scala

Scala is a functional and object-oriented programming language that addresses Java’s inadequacies, such as concurrency issues. It is a widely-used language in financial technology, especially in areas such as data architecture and finance platforms based on the cloud. Since it has concurrent support and immutable collection, it works well for data-intensive applications.

Although Scala is primarily a JVM language, you can compile it to other representations such as JavaScript and Native Code. With continuous improvements, Scala is simple, more stable, and predictable. Compared to other languages like Kotlin, Scala performs better in data-intensive applications and stream processing. One of the notable platforms that use Scala is PayPal.

5. Ruby

Ruby has all the ideal characteristics and features necessary for fast development. Although it may not be the most popular language in the fintech industry, it is highly effective and combines the efficient qualities of other technologies such as Pearl and Lisp. Ruby’s powerful framework allows for the development of scalable apps and the writing of highly secure codes. It also has numerous built-in plug-ins and libraries. Therefore, you can achieve time efficiency as you don’t have to write lines of code.

Ruby’s qualities make it a cost effective programming language as the free plug-ins and secure code allows for fast and cheap development.  You can use Ruby to develop financial technology such as digital payment systems and e-wallets for e-commerce. You can also build financial and analytical dashboards, as well as asset management systems.

6. SQL

SQL, also known as Structured Query Language, SQL is a crucial language for database operations. It is useful in storing, retrieving, and manipulating data. In finance, SQL makes it possible to analyze data, establish patterns and make future predictions. It is also an indispensable language for handling data with multiple variables and relationships.

Since most data in the financial sector have complex relationships, SQL makes it easy to manage it. With the increase in data science and analysis, SQL has grown in popularity. Note that SQL is ideal for small databases as it may not work well with large expansive databases.

The right financial technology is essential for any successful project, and the above programming languages can help you achieve efficiency in the finance sector. If you want to venture into the development of financial apps and systems, you can learn to code using your GI benefits and get the best out of each language.


-Angela Martin: 30-something data enthusiast who enjoys statistics, yoga, running and using technology to get insights from large amounts of data.
Currently has been working in a data-related field for 6 years and her favorite animals are cats.

11+ Ways to Increase Your Conversion Rate Right Now

Whether we like it or not, the success of a business depends on the business they bring in. It’s not a coincidence that Marx was just a great economist. Economy is more inclusive than most people give it credit for. conversion

Your conversion rate, therefore, is a direct factor in your success and growth. There is no end to the jargon that floats around conversion optimization and analytics. But how often do you come across technically viable options to get your conversion rate going upwards on the graph?

If you are looking for actionable ways to increase your conversion rate and maintain a steady growth, this blog is for you. We will cover all the nuanced tips and tricks that will give you the edge amongst the competition when it comes to overall conversion online.

Build Trust Through Videos

If you are struggling to get traction on your outreach campaigns the answer is videos. Just the mention of the word “video” will give you a massive increase in clickthrough rates on email.

If you are struggling to maintain a healthy bounce rate on your website, the answer is videos. Nothing captures user time and attention as videos do.

If your landing pages are not converting qualified leads, the answer is videos.

Basically, videos are the bridge from prospect to clients that your leads will walk over willingly. Videos give viewers a sense of trust and inclusiveness that no other means of communication does. An important observation we made was that any industry that requires a high level of trust from service providers, invests a lot on videos.

Videos are a multi faceted marketing tool, not only are they a lucrative engagement tool. But they are extremely self sufficient. You can add call to action buttons within a video to invoke the desired action from your viewers.

Let’s say you create a thoroughly wholesome and enjoyable video that addresses a problem that your product aims to solve. This type of video is called a Product Promo Video, it is an advertisement of sorts.

But if you create enough emotional impact through the problem statement, you create a conversion possibility right there and then. End your problem statement with an impeccable solution, that is: your product or service. And create the effect that your product is the hope your burdened prospect needs to rise from the ashes (solve the oh-so problematic problem).

As you manage this, you create a ten second window where you have the prospect 100% convinced of your product’s value. There and then is the time to pop up a “Subscribe Now” or a “Add to Cart” call to action button within your video. This button will redirect your user straight away to the payment channel, no unnecessary steps. This means instant conversion without any room for the prospect to get distracted.

If you think that is a lot of work, you need to download the free screen recorder by StoryXpress right now! Using this simple browser extension, you can create professional looking, high quality videos within minutes. AND add Call to Action buttons at every crucial point within your video with a single click.

Clean the Clutter

We just saw that catching your prospects when they are super engaged works. But what if your prospects click on your “Pay Now” button and end up in a mess of a payment interface?

Here’s where you see the importance of cleaning the clutter and choosing the right platforms including the right payment interface.

Pro Tip: Looking for the payment interface that offers minimum resistance and makes the payment process as smooth as possible? Try PayTabs!

 

The number one, most important rule of prospecting is grabbing and retaining attention. When a prospect travels through your pipeline, there are many opportunities you get to take them directly to the desired destination, i.e. the checkout page. But you want what keeps them away from that?

  • Unnecessary forms
  • Ads within videos
  • Hard to navigate menu buttons
  • Irrelevant pop-ups

This is certainly not an exhaustive list. There is a lot more that goes on within your website and landing pages that is a big no no. You can actually use marketing tools that create heatmaps for pages. This will tell you exactly the area in your webpage that is getting little to no activity and thus, it is time to remove it.

Whenever you begin your UX/UI design process, maintain one thing: it should be clear, concise, and extremely easy to navigate. What you see is what you get is the attitude you need for a good design. This is what makes Apple as successful as it is with its products.

Your website might not cater to just one product or service, therefore you need to be mindful of the popups you generate. Because pop ups are a powerful tool, and they can sweep your growth towards both the directions, upwards as well as downwards.

Produce popups and any other promotional call to action with due caution. And definitely don’t use flashy content. Reserve that for ads. On your own website, keep things as sophisticated and concise as possible.

Make due cognizance of any restricted access pages, or any non functional aspects of your website. You can do this by testing your website periodically for a few factors (this is not the same as A/B testing, this type of testing is generally referred to as Quality Assurance/Testing).

Smooth Delivery: Sophisticated Payment Channel

One of the most important things on your entire scheme to convert is conversion itself. You build the trust, give your prospect the nudge, somehow manage to get them towards the logical end of the funnel and boo-hoo you refuse to accept Visa? A weak payment channel is frustrating not just for the client, but for sales managers as well.

Invest in a secure, healthy payment channel that gives your clients options to use their preferred mode of payment. UX design matters throughout your website, including your payment page. Since, most payment channels are outsourced, use a service that gives you the ability to customize your payment channels according to your website design. Don’t lose out on customers during the last stage. A trustworthy, credible payment channel is an absolute must have.

Live Chat is the New Conference Room

Most leads don’t just come over to your website, and instantly add your product to their cart. Buyers are inquisitive, they have questions and they want answers. When doubts about your product arise, a prospect will do one of two things. Either navigate through your website to find the answer, or Google it.

Most of them will Google it.

And that will open a can of worms that you don’t want them to open. You cannot afford distractions that come from opening that new tab, moreover you cannot afford the misinformation that floats on the internet. This is why a live chat option is a must have for instant conversions.

When the prospect sees the live chat button right there in front of them, they think “Okay, I can raise my query right here”. And that’s what they will do. This not only retains their attention to your page, but also lets you give them accurate information and genuinely answer their queries all within minutes.

One Time Offers

A fantastic way to urge your prospects to convert is to set a timer. Now, you can’t really set a timer to the actual purchase, but you can set it to offers. Offers with a time limit offered exclusively to a lead are known as one time offers.

You can plug these in with a ticking clock. Suppose your lead is on the checkout page, but is still not for sure making the decision to convert. A pop-up that says “Claim this Fabulous Offer Only for YOU Valid For JUST 5 Minutes” or “Book within 10 Minutes to Claim a 20% Off on Shipping” can really drive your prospect to hit the pay button. Timers create a sense of urgency, and impatience to the point where the lead thinks it’s better to make the purchase now.

Irresistible Value Proposition

Value proposition is nothing but a simple statement that tells your lead why they should buy from you. It is basically your answer to a consumer asking “What’s in it for me”, ‘it’ here refers to converting.

You can have your website perfectly made out, and your outreach campaigns popping. But if you don’t have an irresistible value proposition, then forget about conversions. Create a proposition for your clients that they cannot say no to.

It could be a unique tool that you offer, or a compelling price point. Spend a little time to draw out a value proposition that stands out. Research your competitors to find out what are the factors that make you stand apart.

A/B Testing

A/B testing or split testing is a simple technique to gather the user’s perspective on each element of your website. A/B testing is done solely to understand what drives your conversions, how to increase conversions, and stabilize conversions. There are many ways to do it and it can be applied on multiple elements of your website/marketing strategy.

You will require a tool for A/B testing specific elements of your marketing campaign or website. Conversion Rate Optimization tools do exactly this. The idea is to gather qualitative and quantitative user insights. And work with these to better your conversions.

Engage through Testimonials

If you have a bunch of loyal customers, it is time to bring them to public notice. They are also now a part of your marketing campaign. Give your customers to provide feedback on your website, like a review box. The more realistic your reviews are, the more credible your brand becomes in the eyes of a lead.

Allows customers to unabashedly explain what they derived from your product or service, you can record these testimonials for testimonial videos that you can plug virtually everywhere throughout your sales funnel. Testimonial videos are an irresistible marketing tool that build trust in your prospects for your brand and product.

Welcome and Address Critique

No one product or service is perfect. All of us have some flaws, people even dump their Teslas and Elon Musk is still the richest man on the planet. There is no need to hide away your flaws but to learn from them. If your industry gets a lot of backlash for some specific factor, then address it front and center on your website. You can even add something about it on your value proposition.

Similarly, if you are getting 1 star reviews, and people offer viable criticism, soak it in. Not all critique is meant to bring you down, and no critique should ever bring you down. If potential buyers come up to you before they quit your funnel and say “Well, your product doesn’t offer feature X, sorry I am out.” then make a note of it. And forward it to your design or production team, and revert back with a reasonable explanation of why you don’t offer that particular feature. And if they still say bounce, make sure to reach out to them again once anything related to that feature pops up.

Give your Audience the Content they Want

Your target audience is made of business professionals. These are not solely your prospects, they do other things as well. And these other things are your window to convert them. If you work in an industry that involves a lot of complex concepts, and acute understanding (pretty much all industries today require this), then one thing you invest your time in is making tutorial videos.

Everybody loves tutorial videos, everybody. No matter their ranking within a business, every professional googles solutions to specific problems. Or looks up concepts or how-to videos on the internet. And when you become the tutor, and successfully help them solve their problem, they have nothing but reverence towards you. And that is your window to convert them. You can very smoothly plugin your products as a viable solution through your tutorial videos and get instant conversions.

Responsive Web Design

Not all your clients are browsing your website on their desktops. Some, a lot of them actually prefer mobile viewing. Google has a mobile first indexing algorithm that takes into account mobile optimization.

Responsive web design is about creating a website that works well regardless of the platform it is being used on. It adapts itself, in every sense for easy viewing and activity. You can make your existing websites responsive, or create an application specifically for mobile viewing and engagement.

All of the above will give your conversion rates a much-needed boost.

If you ever find yourself struggling, put on the glasses of your customers and try to find out what you are doing wrong. After all, when you expect a customer to shed a few bucks on your product, you need to offer quality products.

 


-Suchita Chopra is a content writer for Story Xpress, a marketing and advertising, based in Ashburn, Virginia.