STAC Summit – Remove Communication Barriers


The Best Programming Languages for FinTech

As technology continues to advance, financial sectors and fintech are very receptive as they seek to improve service delivery and boost efficiency. With numerous programming languages to choose from, making the right choice for your business can be challenging. While some programming languages are more popular than others, the best language eventually boils down to your business needs.PayTabs

Do remember that every programming language can deliver desired results if you apply it accordingly. With numerous programs and boot camps offering programming training, you can utilize your GI benefits to learn code if you are a retired service member. Here are the best programming languages to consider for fintech.

1. Python

Python is one of the oldest and most popular languages for fintech. The simplicity and flexibility of its syntax make it beginner-friendly as it is easy to learn. Not only does it come with a wide array of libraries, but it is also highly scalable due to its consistency and interactive abilities. Since it allows type checking during code execution, it reduces the time you spend testing code.

You can use Python for web development, data science, machine learning, and artificial intelligence applications. In fintech, it is applicable in risk and trade management, as well as pricing. It is, therefore, ideal for hedge funds, insurance, and investment banks.

2. C++

If you are looking for speed and efficiency, C++ is the perfect fit. It is great for operations that require advanced computations, which makes it ideal for quantitative analysis and finance. C++ is efficient as it allows code reusability. Therefore, you can use it when building complex projects.

The rich library gives you access to all the tools you need for your tasks and operations. Although it allows simultaneous operations fast, C++ is complex. It is, therefore, not ideal for beginners. Since it may also have security issues, it is advisable to use C++ in specific niches.

3. Java

Java Programming language can handle large amounts of data and offers impeccable security, making it ideal for fintech.  The security abilities of Java allow for easy isolation of suspicious code and virtual machines. It is also stable and versatile, meaning it can run on any platform as it works on virtual environments. You can change devices from web to mobile without necessarily having to switch code.

Java programming language is popular with banks as they handle sensitive information that requires highly secure systems. Programmers working on long-term projects can use Java as it also allows you to detect errors during the compilation stage. For big enterprises that want reliable and stable software, Java is the best option.

4. Scala

Scala is a functional and object-oriented programming language that addresses Java’s inadequacies, such as concurrency issues. It is a widely-used language in financial technology, especially in areas such as data architecture and finance platforms based on the cloud. Since it has concurrent support and immutable collection, it works well for data-intensive applications.

Although Scala is primarily a JVM language, you can compile it to other representations such as JavaScript and Native Code. With continuous improvements, Scala is simple, more stable, and predictable. Compared to other languages like Kotlin, Scala performs better in data-intensive applications and stream processing. One of the notable platforms that use Scala is PayPal.

5. Ruby

Ruby has all the ideal characteristics and features necessary for fast development. Although it may not be the most popular language in the fintech industry, it is highly effective and combines the efficient qualities of other technologies such as Pearl and Lisp. Ruby’s powerful framework allows for the development of scalable apps and the writing of highly secure codes. It also has numerous built-in plug-ins and libraries. Therefore, you can achieve time efficiency as you don’t have to write lines of code.

Ruby’s qualities make it a cost effective programming language as the free plug-ins and secure code allows for fast and cheap development.  You can use Ruby to develop financial technology such as digital payment systems and e-wallets for e-commerce. You can also build financial and analytical dashboards, as well as asset management systems.

6. SQL

SQL, also known as Structured Query Language, SQL is a crucial language for database operations. It is useful in storing, retrieving, and manipulating data. In finance, SQL makes it possible to analyze data, establish patterns and make future predictions. It is also an indispensable language for handling data with multiple variables and relationships.

Since most data in the financial sector have complex relationships, SQL makes it easy to manage it. With the increase in data science and analysis, SQL has grown in popularity. Note that SQL is ideal for small databases as it may not work well with large expansive databases.

The right financial technology is essential for any successful project, and the above programming languages can help you achieve efficiency in the finance sector. If you want to venture into the development of financial apps and systems, you can learn to code using your GI benefits and get the best out of each language.

-Angela Martin: 30-something data enthusiast who enjoys statistics, yoga, running and using technology to get insights from large amounts of data.
Currently has been working in a data-related field for 6 years and her favorite animals are cats.

EfmaLIVE MEA Summit

Date: 17th of March 2021,
Venue: Virtual


How do you serve your customers better in the digital age?
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11+ Ways to Increase Your Conversion Rate Right Now

Whether we like it or not, the success of a business depends on the business they bring in. It’s not a coincidence that Marx was just a great economist. Economy is more inclusive than most people give it credit for. conversion

Your conversion rate, therefore, is a direct factor in your success and growth. There is no end to the jargon that floats around conversion optimization and analytics. But how often do you come across technically viable options to get your conversion rate going upwards on the graph?

If you are looking for actionable ways to increase your conversion rate and maintain a steady growth, this blog is for you. We will cover all the nuanced tips and tricks that will give you the edge amongst the competition when it comes to overall conversion online.

Build Trust Through Videos

If you are struggling to get traction on your outreach campaigns the answer is videos. Just the mention of the word “video” will give you a massive increase in clickthrough rates on email.

If you are struggling to maintain a healthy bounce rate on your website, the answer is videos. Nothing captures user time and attention as videos do.

If your landing pages are not converting qualified leads, the answer is videos.

Basically, videos are the bridge from prospect to clients that your leads will walk over willingly. Videos give viewers a sense of trust and inclusiveness that no other means of communication does. An important observation we made was that any industry that requires a high level of trust from service providers, invests a lot on videos.

Videos are a multi faceted marketing tool, not only are they a lucrative engagement tool. But they are extremely self sufficient. You can add call to action buttons within a video to invoke the desired action from your viewers.

Let’s say you create a thoroughly wholesome and enjoyable video that addresses a problem that your product aims to solve. This type of video is called a Product Promo Video, it is an advertisement of sorts.

But if you create enough emotional impact through the problem statement, you create a conversion possibility right there and then. End your problem statement with an impeccable solution, that is: your product or service. And create the effect that your product is the hope your burdened prospect needs to rise from the ashes (solve the oh-so problematic problem).

As you manage this, you create a ten second window where you have the prospect 100% convinced of your product’s value. There and then is the time to pop up a “Subscribe Now” or a “Add to Cart” call to action button within your video. This button will redirect your user straight away to the payment channel, no unnecessary steps. This means instant conversion without any room for the prospect to get distracted.

If you think that is a lot of work, you need to download the free screen recorder by StoryXpress right now! Using this simple browser extension, you can create professional looking, high quality videos within minutes. AND add Call to Action buttons at every crucial point within your video with a single click.

Clean the Clutter

We just saw that catching your prospects when they are super engaged works. But what if your prospects click on your “Pay Now” button and end up in a mess of a payment interface?

Here’s where you see the importance of cleaning the clutter and choosing the right platforms including the right payment interface.

Pro Tip: Looking for the payment interface that offers minimum resistance and makes the payment process as smooth as possible? Try PayTabs!


The number one, most important rule of prospecting is grabbing and retaining attention. When a prospect travels through your pipeline, there are many opportunities you get to take them directly to the desired destination, i.e. the checkout page. But you want what keeps them away from that?

  • Unnecessary forms
  • Ads within videos
  • Hard to navigate menu buttons
  • Irrelevant pop-ups

This is certainly not an exhaustive list. There is a lot more that goes on within your website and landing pages that is a big no no. You can actually use marketing tools that create heatmaps for pages. This will tell you exactly the area in your webpage that is getting little to no activity and thus, it is time to remove it.

Whenever you begin your UX/UI design process, maintain one thing: it should be clear, concise, and extremely easy to navigate. What you see is what you get is the attitude you need for a good design. This is what makes Apple as successful as it is with its products.

Your website might not cater to just one product or service, therefore you need to be mindful of the popups you generate. Because pop ups are a powerful tool, and they can sweep your growth towards both the directions, upwards as well as downwards.

Produce popups and any other promotional call to action with due caution. And definitely don’t use flashy content. Reserve that for ads. On your own website, keep things as sophisticated and concise as possible.

Make due cognizance of any restricted access pages, or any non functional aspects of your website. You can do this by testing your website periodically for a few factors (this is not the same as A/B testing, this type of testing is generally referred to as Quality Assurance/Testing).

Smooth Delivery: Sophisticated Payment Channel

One of the most important things on your entire scheme to convert is conversion itself. You build the trust, give your prospect the nudge, somehow manage to get them towards the logical end of the funnel and boo-hoo you refuse to accept Visa? A weak payment channel is frustrating not just for the client, but for sales managers as well.

Invest in a secure, healthy payment channel that gives your clients options to use their preferred mode of payment. UX design matters throughout your website, including your payment page. Since, most payment channels are outsourced, use a service that gives you the ability to customize your payment channels according to your website design. Don’t lose out on customers during the last stage. A trustworthy, credible payment channel is an absolute must have.

Live Chat is the New Conference Room

Most leads don’t just come over to your website, and instantly add your product to their cart. Buyers are inquisitive, they have questions and they want answers. When doubts about your product arise, a prospect will do one of two things. Either navigate through your website to find the answer, or Google it.

Most of them will Google it.

And that will open a can of worms that you don’t want them to open. You cannot afford distractions that come from opening that new tab, moreover you cannot afford the misinformation that floats on the internet. This is why a live chat option is a must have for instant conversions.

When the prospect sees the live chat button right there in front of them, they think “Okay, I can raise my query right here”. And that’s what they will do. This not only retains their attention to your page, but also lets you give them accurate information and genuinely answer their queries all within minutes.

One Time Offers

A fantastic way to urge your prospects to convert is to set a timer. Now, you can’t really set a timer to the actual purchase, but you can set it to offers. Offers with a time limit offered exclusively to a lead are known as one time offers.

You can plug these in with a ticking clock. Suppose your lead is on the checkout page, but is still not for sure making the decision to convert. A pop-up that says “Claim this Fabulous Offer Only for YOU Valid For JUST 5 Minutes” or “Book within 10 Minutes to Claim a 20% Off on Shipping” can really drive your prospect to hit the pay button. Timers create a sense of urgency, and impatience to the point where the lead thinks it’s better to make the purchase now.

Irresistible Value Proposition

Value proposition is nothing but a simple statement that tells your lead why they should buy from you. It is basically your answer to a consumer asking “What’s in it for me”, ‘it’ here refers to converting.

You can have your website perfectly made out, and your outreach campaigns popping. But if you don’t have an irresistible value proposition, then forget about conversions. Create a proposition for your clients that they cannot say no to.

It could be a unique tool that you offer, or a compelling price point. Spend a little time to draw out a value proposition that stands out. Research your competitors to find out what are the factors that make you stand apart.

A/B Testing

A/B testing or split testing is a simple technique to gather the user’s perspective on each element of your website. A/B testing is done solely to understand what drives your conversions, how to increase conversions, and stabilize conversions. There are many ways to do it and it can be applied on multiple elements of your website/marketing strategy.

You will require a tool for A/B testing specific elements of your marketing campaign or website. Conversion Rate Optimization tools do exactly this. The idea is to gather qualitative and quantitative user insights. And work with these to better your conversions.

Engage through Testimonials

If you have a bunch of loyal customers, it is time to bring them to public notice. They are also now a part of your marketing campaign. Give your customers to provide feedback on your website, like a review box. The more realistic your reviews are, the more credible your brand becomes in the eyes of a lead.

Allows customers to unabashedly explain what they derived from your product or service, you can record these testimonials for testimonial videos that you can plug virtually everywhere throughout your sales funnel. Testimonial videos are an irresistible marketing tool that build trust in your prospects for your brand and product.

Welcome and Address Critique

No one product or service is perfect. All of us have some flaws, people even dump their Teslas and Elon Musk is still the richest man on the planet. There is no need to hide away your flaws but to learn from them. If your industry gets a lot of backlash for some specific factor, then address it front and center on your website. You can even add something about it on your value proposition.

Similarly, if you are getting 1 star reviews, and people offer viable criticism, soak it in. Not all critique is meant to bring you down, and no critique should ever bring you down. If potential buyers come up to you before they quit your funnel and say “Well, your product doesn’t offer feature X, sorry I am out.” then make a note of it. And forward it to your design or production team, and revert back with a reasonable explanation of why you don’t offer that particular feature. And if they still say bounce, make sure to reach out to them again once anything related to that feature pops up.

Give your Audience the Content they Want

Your target audience is made of business professionals. These are not solely your prospects, they do other things as well. And these other things are your window to convert them. If you work in an industry that involves a lot of complex concepts, and acute understanding (pretty much all industries today require this), then one thing you invest your time in is making tutorial videos.

Everybody loves tutorial videos, everybody. No matter their ranking within a business, every professional googles solutions to specific problems. Or looks up concepts or how-to videos on the internet. And when you become the tutor, and successfully help them solve their problem, they have nothing but reverence towards you. And that is your window to convert them. You can very smoothly plugin your products as a viable solution through your tutorial videos and get instant conversions.

Responsive Web Design

Not all your clients are browsing your website on their desktops. Some, a lot of them actually prefer mobile viewing. Google has a mobile first indexing algorithm that takes into account mobile optimization.

Responsive web design is about creating a website that works well regardless of the platform it is being used on. It adapts itself, in every sense for easy viewing and activity. You can make your existing websites responsive, or create an application specifically for mobile viewing and engagement.

All of the above will give your conversion rates a much-needed boost.

If you ever find yourself struggling, put on the glasses of your customers and try to find out what you are doing wrong. After all, when you expect a customer to shed a few bucks on your product, you need to offer quality products.


-Suchita Chopra is a content writer for Story Xpress, a marketing and advertising, based in Ashburn, Virginia.